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Drupal vs. Salesforce Marketing Cloud Social Studio (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Drupal

    Score7.1 out of 10
    N/ADrupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score8.1 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    DrupalSalesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    No answers on this topic
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    DrupalSalesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DrupalSalesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    Open Source
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    76%
    Would buy again
    13 Answers
    No answers on this topic
    Delivers good value for the price
    88%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    76%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    12 Answers
    No answers on this topic
    Implementation went as expected
    87%
    Implementation went as expected
    13 Answers
    No answers on this topic
    Features
    DrupalSalesforce Marketing Cloud Social Studio (discontinued)
    Security
    Comparison of Security features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    8.3
    74 Ratings
    1% above category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Role-based user permissions8.374 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    7.8
    69 Ratings
    0% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    API7.364 Ratings00 Ratings
    Internationalization / multi-language8.260 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    6.5
    78 Ratings
    19% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    WYSIWYG editor6.371 Ratings00 Ratings
    Code quality / cleanliness8.275 Ratings00 Ratings
    Admin section7.078 Ratings00 Ratings
    Page templates5.677 Ratings00 Ratings
    Library of website themes5.568 Ratings00 Ratings
    Mobile optimization / responsive design6.572 Ratings00 Ratings
    Publishing workflow6.776 Ratings00 Ratings
    Form generator6.672 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    6.6
    77 Ratings
    13% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Content taxonomy6.971 Ratings00 Ratings
    SEO support6.472 Ratings00 Ratings
    Bulk management6.467 Ratings00 Ratings
    Availability / breadth of extensions6.670 Ratings00 Ratings
    Community / comment management6.869 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    14% above category average
    Boolean keyword searches00 Ratings8.010 Ratings
    Filtering out noise/spam00 Ratings8.010 Ratings
    Sentiment analysis00 Ratings9.09 Ratings
    Broad channel coverage00 Ratings10.011 Ratings
    Publishing
    Comparison of Publishing features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.011 Ratings
    Audience targeting00 Ratings8.010 Ratings
    Content optimization00 Ratings8.09 Ratings
    Workflow management00 Ratings8.011 Ratings
    Engagement
    Comparison of Engagement features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings9.99 Ratings
    Customer interaction histories00 Ratings7.010 Ratings
    Bulk actions00 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    9% above category average
    Lead generation00 Ratings9.09 Ratings
    Content marketing00 Ratings9.010 Ratings
    Paid media management00 Ratings8.08 Ratings
    Campaigns and promotions00 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    0% below category average
    Twitter00 Ratings8.011 Ratings
    Facebook00 Ratings8.011 Ratings
    LinkedIn00 Ratings10.08 Ratings
    Google+00 Ratings6.86 Ratings
    Instagram00 Ratings9.08 Ratings
    Pinterest00 Ratings6.54 Ratings
    YouTube00 Ratings10.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.010 Ratings
    Real-time tracking00 Ratings9.010 Ratings
    Competitor analysis00 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Drupal and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Drupal
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings8.09 Ratings
    Mobile access00 Ratings9.010 Ratings
    Best Alternatives
    DrupalSalesforce Marketing Cloud Social Studio (discontinued)
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Sprinklr Social
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DrupalSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    6.8
    (87 ratings)
    10.0
    (52 ratings)
    Likelihood to Renew
    1.0
    (19 ratings)
    8.8
    (38 ratings)
    Usability
    6.9
    (20 ratings)
    8.0
    (10 ratings)
    Availability
    9.7
    (3 ratings)
    9.6
    (5 ratings)
    Performance
    8.9
    (2 ratings)
    8.4
    (5 ratings)
    Support Rating
    1.0
    (5 ratings)
    9.0
    (8 ratings)
    In-Person Training
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    6.0
    (2 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    5.1
    (4 ratings)
    9.8
    (6 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    DrupalSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    Open Source
    If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
    Incentivized
    Read full review
    Discontinued Products
    If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
    Incentivized
    Read full review
    Pros
    Open Source
    • Drag and drop functionality is easy to use
    • Easy to switch between straight text and HTML content
    • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
    • Solid user experience where it's clear how to navigate the platform
    Incentivized
    Read full review
    Discontinued Products
    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Incentivized
    Read full review
    Cons
    Open Source
    • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
    • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
    • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
    Incentivized
    Read full review
    Discontinued Products
    • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
    • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
    Incentivized
    Read full review
    Likelihood to Renew
    Open Source
    The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
    Read full review
    Discontinued Products
    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review
    Usability
    Open Source
    As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
    Incentivized
    Read full review
    Discontinued Products
    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
    Read full review
    Reliability and Availability
    Open Source
    Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
    Read full review
    Discontinued Products
    The platform is rarely down
    Read full review
    Performance
    Open Source
    Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
    Incentivized
    Read full review
    Discontinued Products
    No issues with performance.
    Read full review
    Support Rating
    Open Source
    As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
    Incentivized
    Read full review
    Discontinued Products
    As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
    Read full review
    In-Person Training
    Open Source
    I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Open Source
    The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
    Read full review
    Discontinued Products
    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review
    Implementation Rating
    Open Source
    Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
    Incentivized
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    Discontinued Products
    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review
    Alternatives Considered
    Open Source
    Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
    Incentivized
    Read full review
    Discontinued Products
    Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
    Read full review
    Scalability
    Open Source
    Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Open Source
    • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
    • It has become much much faster and easier for us to launch a new project due to reusability
    • Configuration management in Drupal helps greatly with CI/CD, saves us costs
    Read full review
    Discontinued Products
    • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
    • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
    • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
    Incentivized
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