Dubb is a video communication platform that offers business users a platform to send personalized, trackable videos. Based in Los Angeles, the company was founded by technologists with specialties in marketing automation, artificial intelligence, and machine learning. The Dubb platform features a mobile app, Outlook Add-In, website, Slack app, and Chrome Extension (with integrations to LinkedIn, Gmail, and more). The company was built on the premise that everyone should have the ability to share…
$10
per user
Google Campaign Manager 360
Score6.7 out of 10
N/A
Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.
Although it is an extremely diverse platform with many use cases, I have found it best suited to creating a message based on a specific marketing strategy and being able to reach people at scale. While it offers adequate CRM functionality in most cases, if you are needing a more robust CRM it might not have the functionality you need.
I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.
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Very simple to use. When I'm considering a new tool, it has to make my day easier. Not add frustration to my day.
Includes personal branding in multiple places.
I really like the Presets. Before I realized presets were an option, I was spending an additional time adding CTAs. Now I have presets for each category. And I can add specific videos to each preset.
Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I don't see how we can easily change the order in which videos are displayed on a showcase. It seems to default to the order in which the videos were uploaded, from oldest to most recent. That being said, I have not brought this up to the Dubb team yet; usually if something makes sense and can be done, the Dubb team figures out how to make it happen.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's our favorite tool. It continues to get better. It gives us the opportunity to make a passive income for an outstanding product. It makes marketing fun and much easier since talking is much easier and more enjoyable than writing is. Plus the open rate is through the roof. In a world that has become almost completely virtual, it allows us to give a personal, in-person touch.
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
In 1987 I fell 3 stories and was in rehabilitation and surgeries for 2 years. I broke my arm and type with one finger on my right hand. I love that I can do so much with a video quickly than I can with typing. I still type plenty, however, if I can launch DUbb and record a video I will if I have a choice. Easy to use and makes a huge difference in my life. It's the one solution that has made the most impact on my life as far as my business is concerned
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They have three webinars a week for onboarding and Q&A purposes! They have a very active Facebook group, they are very active on email sending quality content for the growth of your initiatives. Only for support, I would get started all over with them
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Dubb - Video Communication Platform's technology works. The other company's built-in video recording capability resulted in a very low-quality output (video), and Dubb - Video Communication Platform is built for business owners and marketers, which is a better fit for me, personally.
Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've had challenges with screen recording. In my experience, the audio has cut out numerous times, which results in re-watching my video (which takes time) to see where the audio cuts out and then having to re-record (which takes more time too). I now use a different platform for screen recording because of this experience.
DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
