Dynamic Yield vs. Ezoic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dynamic Yield
Score 9.1 out of 10
N/A
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
Ezoic
Score 8.0 out of 10
Small Businesses (1-50 employees)
Ezoic gives independent publishers a fully-automated, scientific solution for improving income from advertising as well as improving user experience. Ezoic technology is a fully automated multivariate testing platform for webmasters who might not have the time or the ability to construct multivariate tests for their site. It is designed for content publishers to improve income from advertising by automatically testing ad placement and usability metrics (Ezoic is not for ecommerce or marketing…
$0.20
No Ad, all features
Pricing
Dynamic YieldEzoic
Editions & Modules
No answers on this topic
Expert
20% of Ad Revenue
No Ad, all features
Enterprise
$499
per Month (No Ad, all features)
Personal
Free
No Ad, limited features
Professional
free
Ad at Bottom of Page, all features
Offerings
Pricing Offerings
Dynamic YieldEzoic
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Dynamic YieldEzoic
Top Pros
Top Cons
Features
Dynamic YieldEzoic
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Dynamic Yield
-
Ratings
Ezoic
10.0
2 Ratings
15% above category average
a/b experiment testing00 Ratings10.01 Ratings
Multivariate testing00 Ratings10.01 Ratings
Cross-browser testing00 Ratings10.01 Ratings
Test significance00 Ratings10.01 Ratings
Visitor recordings00 Ratings10.01 Ratings
Preview mode00 Ratings10.01 Ratings
Dynamic experiment activation00 Ratings10.01 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Dynamic Yield
-
Ratings
Ezoic
10.0
2 Ratings
16% above category average
Click analytics00 Ratings10.02 Ratings
Experiments results dashboard00 Ratings10.01 Ratings
Best Alternatives
Dynamic YieldEzoic
Small Businesses
Kameleoon
Kameleoon
Score 9.5 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Kameleoon
Kameleoon
Score 9.5 out of 10
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
Enterprises
Kameleoon
Kameleoon
Score 9.5 out of 10
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Dynamic YieldEzoic
Likelihood to Recommend
9.3
(99 ratings)
10.0
(2 ratings)
Likelihood to Renew
10.0
(5 ratings)
-
(0 ratings)
Usability
7.5
(18 ratings)
-
(0 ratings)
Support Rating
10.0
(47 ratings)
-
(0 ratings)
User Testimonials
Dynamic YieldEzoic
Likelihood to Recommend
Dynamic Yield by Mastercard
Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.
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Ezoic Inc
As I said earlier, Ezoic is PROACTIVE. The account managers reach out to me to recommend changes. They're incredibly responsive when I have a question. I get answers in hours, not days.
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Pros
Dynamic Yield by Mastercard
  • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
  • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
  • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
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Ezoic Inc
No answers on this topic
Cons
Dynamic Yield by Mastercard
  • The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
  • It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
  • The documentation on the API and custom code implementation can be fleshed out further.
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Ezoic Inc
No answers on this topic
Likelihood to Renew
Dynamic Yield by Mastercard
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
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Ezoic Inc
No answers on this topic
Usability
Dynamic Yield by Mastercard
Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
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Ezoic Inc
No answers on this topic
Support Rating
Dynamic Yield by Mastercard
Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
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Ezoic Inc
No answers on this topic
Alternatives Considered
Dynamic Yield by Mastercard
  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
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Ezoic Inc
Ezoic has proven more powerful than others in the space, adaptable to our needs and growing along with us as a publisher
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Return on Investment
Dynamic Yield by Mastercard
  • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
  • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
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Ezoic Inc
No answers on this topic
ScreenShots

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.

Ezoic Screenshots

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