Dynamic Yield vs. Frosmo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dynamic Yield
Score 9.5 out of 10
N/A
Dynamic Yield calls itself an AI-powered Experience Optimization platform that promises to deliver individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
Frosmo
Score 7.0 out of 10
N/A
Frosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A
Pricing
Dynamic YieldFrosmo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Dynamic YieldFrosmo
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Dynamic YieldFrosmo
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Dynamic Yield
-
Ratings
Frosmo
7.5
2 Ratings
13% below category average
a/b experiment testing00 Ratings7.02 Ratings
Split URL testing00 Ratings8.02 Ratings
Multivariate testing00 Ratings7.02 Ratings
Multi-page/funnel testing00 Ratings7.02 Ratings
Cross-browser testing00 Ratings8.02 Ratings
Mobile app testing00 Ratings7.02 Ratings
Test significance00 Ratings7.02 Ratings
Visual / WYSIWYG editor00 Ratings8.02 Ratings
Advanced code editor00 Ratings8.02 Ratings
Page surveys00 Ratings6.02 Ratings
Visitor recordings00 Ratings7.02 Ratings
Preview mode00 Ratings8.02 Ratings
Test duration calculator00 Ratings8.02 Ratings
Experiment scheduler00 Ratings7.02 Ratings
Experiment workflow and approval00 Ratings8.02 Ratings
Dynamic experiment activation00 Ratings9.02 Ratings
Client-side tests00 Ratings8.02 Ratings
Server-side tests00 Ratings7.02 Ratings
Mutually exclusive tests00 Ratings8.02 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Dynamic Yield
-
Ratings
Frosmo
7.5
2 Ratings
16% below category average
Standard visitor segmentation00 Ratings8.02 Ratings
Behavioral visitor segmentation00 Ratings7.02 Ratings
Traffic allocation control00 Ratings8.02 Ratings
Website personalization00 Ratings7.02 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Dynamic Yield
-
Ratings
Frosmo
7.4
2 Ratings
14% below category average
Heatmap tool00 Ratings7.02 Ratings
Click analytics00 Ratings7.02 Ratings
Scroll maps00 Ratings7.02 Ratings
Form fill analysis00 Ratings8.02 Ratings
Conversion tracking00 Ratings8.02 Ratings
Goal tracking00 Ratings7.02 Ratings
Test reporting00 Ratings7.02 Ratings
Results segmentation00 Ratings8.02 Ratings
CSV export00 Ratings7.02 Ratings
Experiments results dashboard00 Ratings8.01 Ratings
Best Alternatives
Dynamic YieldFrosmo
Small Businesses
Kameleoon
Kameleoon
Score 9.4 out of 10
Kameleoon
Kameleoon
Score 9.4 out of 10
Medium-sized Companies
Kameleoon
Kameleoon
Score 9.4 out of 10
Dynamic Yield
Dynamic Yield
Score 9.5 out of 10
Enterprises
Kameleoon
Kameleoon
Score 9.4 out of 10
Dynamic Yield
Dynamic Yield
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Dynamic YieldFrosmo
Likelihood to Recommend
9.9
(95 ratings)
7.0
(2 ratings)
Likelihood to Renew
10.0
(5 ratings)
-
(0 ratings)
Usability
7.5
(18 ratings)
-
(0 ratings)
Support Rating
8.6
(46 ratings)
9.0
(1 ratings)
User Testimonials
Dynamic YieldFrosmo
Likelihood to Recommend
Dynamic Yield
We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.
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Frosmo Ltd
It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
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Pros
Dynamic Yield
  • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
  • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
  • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
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Frosmo Ltd
  • Customize web content to cater to the specific needs of our potential clients
  • Ability to assess the interests and preferences of potential clients
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Cons
Dynamic Yield
  • Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
  • Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
  • I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
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Frosmo Ltd
  • Importing contacts is still buggy.
  • Customers on the free plan have restricted access to customer service.
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Likelihood to Renew
Dynamic Yield
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
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Frosmo Ltd
No answers on this topic
Usability
Dynamic Yield
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
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Frosmo Ltd
No answers on this topic
Support Rating
Dynamic Yield
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
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Frosmo Ltd
Frosmo's customer support team has been outstanding in resolving issues and offering timely assistance to all of our queries. They hardly miss service deadlines and are accommodating of our requests. However, scheduling for an on-site training or a similar activity is cumbersome and often requires multiple rescheduling.
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Alternatives Considered
Dynamic Yield
  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
Read full review
Frosmo Ltd
Frosmo is quite uncomplicated and simple to operate compared to the above mentioned products. Not only does it offer online training to integrate their programs into our work setting, but also provides timely customer support. Other programs are more susceptible to information hacks and are less secure to operate than Frosmo
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Return on Investment
Dynamic Yield
  • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
  • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
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Frosmo Ltd
  • It helps me reach out to prospective clients every day
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ScreenShots

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard gives you a high-level overview of your personalization campaigns, site performance, audiences, product updates, and more. From here on out, actionability is the name of the game. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action. This allows you to streamline workflows, prioritize the most critical campaigns, and save time in managing your personalization campaigns.Screenshot of Use Dynamic Yield's customer segmentation engine to unify your customer data across all digital and offline touchpoints and use it to power your marketing ecosystem. Onboard data from multiple sources and create one cohesive dataset from which to power experiences. Easily collect, store, categorize, and synchronize data from your CRM, ESP, DMP, APIs, POS and more.Screenshot of Create cross-touchpoint personalization campaigns and experiments at scale. Coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Uncover personalization opportunities with Dynamic Yield's Predictive Targeting capabilities and maximize uplifts with machine-learning optimization. Let Dynamic Yield’s Predictive Targeting engine continuously analyze and identify opportunities to serve the most relevant content for each audience segment.