Dynamic Yield vs LiftIgniter Real-time Personalization Platform

Likelihood to Recommend

We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.

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Ehud Zisquit

VP, Product Management

delivery.comRestaurants, 51-200 employees

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LiftIgniter is well suited for:

Media companies without the resources to develop their own content recommendations systems.
eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

Organizations with a shallow content set onsite.

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Jake McGraw

Co-Founder and CTO

The BlockMedia Production, 11-50 employees

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Pros

Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.

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Kate Phillips

e-Commerce Manager

Swanky AustraliaMarketing & Advertising, 11-50 employees

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It does a good job recommending content that is related to the current story a user is on.
It does a good job not recommending content the user has already viewed.
It does a good job being a recommendation engine for disparate sites with related content.

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Derek Liddell

Vice President

MavenInternet, 11-50 employees

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Cons

Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report

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Thomas White

Web Content Specialist

Scully & ScullyRetail, 51-200 employees

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Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
The LI Dashboard has limited features.

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Christian Neeser

SEO Director

LegalZoomLegal Services, 501-1000 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

Likelihood to Renew

Dynamic Yield 9.8

Based on 5 answers

implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company

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Lanie DePasquale

Ecommerce Manager

Kopari BeautyCosmetics, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Dynamic Yield 7.5

Based on 18 answers

Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.

Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).

Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.

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Fernando Gavarron

Senior Data Analyst and Personalization consultant

MetriplicaInternet, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

Dynamic Yield 8.6

Based on 74 answers

Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line

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Verified User

Administrator in Other

Automotive Company, 201-500 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
Monetate - Evaluated but their UI was hard to use.

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Dalin Brinkman

Mobile Marketing Manager

Lamps PlusRetail, 5001-10,000 employees

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It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

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Derek Liddell

Vice President

MavenInternet, 11-50 employees

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Return on Investment

Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.

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Alex Smith

Senior Digital Change Manager

Boux AvenueRetail, 201-500 employees

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Increased time on site
Decreased bounce rate
5-15% CTR for users which saw recommendations

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Jake McGraw

Co-Founder and CTO

The BlockMedia Production, 11-50 employees

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Dynamic Yield vs LiftIgniter Real-time Personalization Platform

Dynamic Yield

LiftIgniter Real-time Personalization Platform

Attribute Ratings

Likelihood to Recommend

Dynamic Yield

LiftIgniter Real-time Personalization Platform

Likelihood to Renew

Dynamic Yield

LiftIgniter Real-time Personalization Platform

Usability

Dynamic Yield

LiftIgniter Real-time Personalization Platform

Support Rating

Dynamic Yield

LiftIgniter Real-time Personalization Platform

Pros

Cons

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Likelihood to Renew

Usability

Support Rating

Alternatives Considered

Return on Investment

Screenshots

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