Dynamic Yield vs. Selenium

For us, it is well suited for personalization. Since we are hospitality brand, we have different rooms sales inclusion based on different segmentation like Mem or Non-mem, Global or UAE, we have to personalize our landing pages accordingly so that we show the relevant information to relevant audience. The inactivity pop up box and newsletter signup popups work good for us. It does not work well in some scenario like Dynamic Yield offers built-in analytics focused on campaign and test performance, but it’s not a replacement for tools like GA4, Adobe Analytics. It lacks deep funnel tracking or complex reporting capabilities.

Incentivized

When you have to test the UI and how it behaves when certain actions are performed, you need something that can automate the browsers. This is where Selenium comes to the rescue. If you have to test APIs and not the frontend (UI), I would recommend going with other libraries that support HTTP Requests. Selenium is good only when you have no choice but to run the steps on a browser.

Incentivized

• Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
• An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
• The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.

Incentivized

• For any web based UI automation, Selenium is the best tool out there to automate your tests.
• It supports multiple coding languages like Java, Python, Ruby, C# etc.. to choose from.
• There is a huge community of users and can get many answers on StackOverFlow.
• It has lot of other plugins to make your tests even more efficient.

Incentivized

• Brand templates could need complex CSS/custom code.
• We'd like to see a little "i" next to specific labels, which elaborates on what is meant. For example, when I hover over "Dynamic allocation," I get something like "An advanced form of A/B testing where the best-performing variations receive higher traffic."
• Jargon (for example, for audience targeting) can be overwhelming for new users; therefore, clearer, user-friendly explanations are needed.

Incentivized

• Selenium is pretty user-friendly but sometimes tests tend to flake out. I'd say roughly one out of twenty tests yields a false positive.
• Selenium software cannot read images. This is a minor negative because a free plug-in is available from alternate sources.
• Slowness may be a minor factor with Selenium, though this is an issue with basically any testing software since waiting on a site to execute JavaScript requires the browser to wait for a particular action.

Incentivized

implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company

Incentivized

We love this product mainly because of its high customization abilities and the ease of use. Moreover, its free and can be learned easily through online communities and videos. The tests are more consistent and reliable as compared to Manual tests. It has enabled us to test a large number of features all in one go, which would have impossible through manual tests. The reports generated at the end of the tests are really helpful for the QA and the development teams to get a fair view of the application.

Incentivized

Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.

Incentivized

For those who are unfamiliar with coding, there is a bit of a learning curve. There is plenty of helpful documentation and resources but it can take a little time to get the software up and running. Once you get the hang of how Selenium works, and what it can do, you realize how many things you can use it for, and how many processes you can automate.

Incentivized

Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.

My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.

Incentivized

The Selenium app has a pretty fat community of users. For the problems we are experiencing, we are primarily receiving support from these communities. In addition, there is widespread service support. Instant support is given to the problems we experience when we need Online support. We and our team are happy to provide this support, especially before important deployment processes

We did everything we needed to use it. Now we can execute our tests on different operational systems and browsers running few tests simultaneously. We also implemented Appium framework to execute our tests on mobile devices, such as iPhones, iPads, Android phones and tablets. We use SauceLabs for our test execution and Jenkins for continuous integration.

Incentivized

Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.

At the time of adoption, there were not many other alternatives that were even close to being competitive when it comes to browser testing. As far as I know now to this day, there is still little competition to Selenium for what it does. Any other browser-based testing still utilises Selenium to interact with the browser.

Incentivized

• Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
• Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.

Incentivized

• There hasn’t been a downside to using it yet other than we’ve got to update the programs we create for each change.
• This has saved us hundreds of hours of manpower by allowing our automation engineer to rapid fire tests.
• We are able to screenshot and save entire sites before and after launch with a program the automation engineer created
• We can compare large volumes of data against data in excel docs with a program created using Selenium

Incentivized