Dynamicweb vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dynamicweb
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
DynamicWeb is an all-in-one marketing, ecommerce, and content management platform from Dynamicweb Software. It is meant to integrate with existing ERP, CRM, or SharePoint to create a comprehensive and simplified solution for small to medium-sized businesses.N/A
Optimizely Content Management System
Score 8.6 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
DynamicwebOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DynamicwebOptimizely Content Management System
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
DynamicwebOptimizely Content Management System
Features
DynamicwebOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Dynamicweb
8.0
1 Ratings
3% below category average
Optimizely Content Management System
8.5
167 Ratings
3% above category average
Role-based user permissions8.01 Ratings8.5167 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Dynamicweb
7.5
1 Ratings
3% below category average
Optimizely Content Management System
8.0
164 Ratings
3% above category average
API7.01 Ratings8.0157 Ratings
Internationalization / multi-language8.01 Ratings7.9125 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Dynamicweb
6.5
1 Ratings
18% below category average
Optimizely Content Management System
7.8
192 Ratings
1% above category average
Admin section8.01 Ratings8.1176 Ratings
Page templates7.01 Ratings8.2170 Ratings
Library of website themes2.01 Ratings7.496 Ratings
Mobile optimization / responsive design7.01 Ratings7.9174 Ratings
Publishing workflow7.01 Ratings8.2170 Ratings
Form generator8.01 Ratings6.8129 Ratings
WYSIWYG editor00 Ratings7.7176 Ratings
Code quality / cleanliness00 Ratings8.2164 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Dynamicweb
6.8
1 Ratings
9% below category average
Optimizely Content Management System
7.6
178 Ratings
3% above category average
Content taxonomy8.01 Ratings8.1163 Ratings
SEO support6.01 Ratings7.1162 Ratings
Bulk management8.01 Ratings7.0135 Ratings
Availability / breadth of extensions5.01 Ratings7.6141 Ratings
Community / comment management00 Ratings7.9116 Ratings
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DynamicwebOptimizely Content Management System
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User Ratings
DynamicwebOptimizely Content Management System
Likelihood to Recommend
8.0
(1 ratings)
8.6
(221 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(34 ratings)
Usability
-
(0 ratings)
8.5
(90 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(8 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
6.4
(2 ratings)
User Testimonials
DynamicwebOptimizely Content Management System
Likelihood to Recommend
Dynamicweb
For small/medium organizations where non-professionals should work with the system in everyday situations, Dynamic Web is a good solutions. Works well on Mobile. Not very complicated to add new shops/add new countries to the solution. I have never used the headless functionalities but they should be well working, as I have heard. it should be very easy to implement with Business Central, but I have seen it being more complicated than expected.
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Optimizely
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
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Pros
Dynamicweb
  • All-in-one setup makes it easy for a small/medium organization to get an easy and fast go to market
  • Good overview of progress of product enrichment with the built-in dashboard
  • Easy enrichment both in the PIM and with upload of data in excel-sheet
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Optimizely
  • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
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Cons
Dynamicweb
  • Design templates and way to build pages are not very intuitive and lack ease of use for non-professionals
  • Layout of Dynamic Web sites are not the most sexy. But they work!
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Optimizely
  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
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Likelihood to Renew
Dynamicweb
No answers on this topic
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Dynamicweb
No answers on this topic
Optimizely
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
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Reliability and Availability
Dynamicweb
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Dynamicweb
No answers on this topic
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
Dynamicweb
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Dynamicweb
No answers on this topic
Optimizely
I was not fully involved.
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Alternatives Considered
Dynamicweb
Easy to use for smaller organization and a pro-active agenzy.
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Optimizely
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
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Return on Investment
Dynamicweb
  • Made selling online very easy
  • Fast go-to-market
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Optimizely
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
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ScreenShots

Dynamicweb Screenshots

Screenshot of DynamicWeb Customer Experience ExampleScreenshot of DynamicWeb Customer Self Service Portal ExampleScreenshot of DynamicWeb PlatformsScreenshot of DynamicWeb PIMScreenshot of DynamicWeb Dashboard

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.