Optimizely CMS review
October 01, 2025

Optimizely CMS review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Episerver Content Cloud

Overall Satisfaction with Optimizely Content Management System

Within our organisation we use the Optimizely CMS for two of our key websites. The first of these websites is tennis-related and addresses a range of business problems - from how to help people find nearby tennis courts, lessons and leagues near them, to providing the most up-to-date content on British tennis players and keeping the British public engaged with the sport. Our second website using Optimizely's CMS is padel-related, and is addressing similar business problems but for the sport of padel. The scope of the use case for both sites is significant. We have 2-3 million people engaging with the sport digitally in the UK, while hundreds of thousands engage with padel.

Pros

  • Provides clear framework for editing and uploading content
  • Is intuitive for those just starting out with a CMS
  • Easy to test new ideas before pushing live

Cons

  • Uploading and dragging files, such as images or PDFs, could be smoother and more intuitive
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
In my experience, Optimizely's CMS has felt intuitive and clear with it's interface. I've been able to give other colleagues a walkthrough of the CMS, and the speed with which they've picked up the CMS speaks to it's intuitive nature. It's a tool that lends itself to easy collaboration, whether it's between myself (a designer) and our web team, or myself and the developers in our team.

Do you think Optimizely Content Management System delivers good value for the price?

Not sure

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Content Management System go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Management System again?

Yes

As a Product Designer, it's important that I'm able to see a preview of any web designs before launch. Having a PPE environment using Optimizely's CMS, along with the preview feature, allows me to assess any designs before we go live. This gives peace of mind that what's been built marries up with what's designed, and we can identify any gaps before we push the designs to our audience.

Optimizely Content Management System Feature Ratings

7.0
WYSIWYG editor
Not Rated
Code quality / cleanliness
Not Rated
Admin section
Not Rated
Page templates
7
Mobile optimization / responsive design
7
Publishing workflow
7
Not Rated
Content taxonomy
Not Rated
SEO support
Not Rated
Bulk management
Not Rated
Availability / breadth of extensions
Not Rated
Not Rated
API
Not Rated
6.0
Role-based user permissions
6
CMS programming language or framework ()
Not Rated

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