Ecosystems vs. GTM Studio Powered by ZoomInfo

ZoomInfo Marketing can be used to re-target companies already in your sales process or familiar with you (i.e., have been to your website or engaged with you in some way). You may not get a large number of conversions through a cold display campaign, but ZI Marketing is a great way to stay at the top of your buyers' minds and provide them with bottom-of-the-funnel content through advertising.

Incentivized

• The ease of campaign creation is amazing! I can get a campaign set up in just a few minutes.
• The reporting allows us to easily see the performance of our ads. There is no guesswork.
• I love being able to create audiences from ZoomInfo tools such as Websights, intent, workflows and lists. This allows us to target a very specific audience that we otherwise would not have access to.

Incentivized

• Sometimes the contact information is not up to date (wrong phone numbers or emails)
• Sometimes the integration between ZoomInfo Marketing and other software we use lags
• Sometimes information such as recent job changes or changes within company are not accurate or missing

Incentivized

Great product, is one of the best in the market at what it is advertised to do. But the price is very expensive and there are some cheaper alternatives that can do similar or other features for less. In comparing the options and ROI, we might go with the competition during the next renewal period.

Incentivized

I think it's great for marketing and sales alignment and it gives great insights and data that we can translate over to our LinkedIn advertising, but I think the reporting limitations aren't great. The discrepancies don't provide full confidence in the numbers. But, as a tool to become more targeted based on websights and sales goals it's great!

Incentivized

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

Incentivized

Calls using Zoom remote sessions, emails chat.

Incentivized

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

Incentivized

ZoomInfo is a more refined product that is more intensive, and it also has a considerably larger, more reliable database for data collection. However, cost is a big difference between ZoomInfo and Seamless AI. Consequently, it can sometimes be difficult to justify the price point difference.

Incentivized

Enable scalable process and implementation to use for marketing and sales.

Incentivized

• We have seen an increase in quotes from customers that we considered "lost". We had not had communication with them in over a year. After we ran ads to this group, we received several quotes totaling $33,000.
• Our alignment between the sales and marketing teams has never been better. We track activity of current and potential customers through websights and intent, sharing this with our sales team.
• We are now able to increase efforts with targeting specific attack companies. Before ZI, this took a lot more work and was not a common practice for us.

Incentivized