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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ecwid by Lightspeed

    Score10 out of 10
    N/AEcwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…

    $5

    per month

    Optimizely Configured Commerce

    Score8 out of 10
    N/AOptimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.N/A
    Pricing
    Ecwid by LightspeedOptimizely Configured Commerce
    Editions & Modules
    Starter
    $5
    per month
    Venture
    $30
    per month
    Business
    $55
    per month
    Unlimited
    $130
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Ecwid by LightspeedOptimizely Configured Commerce
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalRequired
    Additional DetailsA 16% discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    Ecwid by LightspeedOptimizely Configured Commerce
    Considered Both Products
    Ecwid
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    67%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    11 Answers
    67%
    Delivers good value for the price
    4 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    9 Answers
    92%
    Happy with the feature set
    11 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    10 Answers
    29%
    Lived up to sales and marketing promises
    2 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    40%
    Implementation went as expected
    4 Answers
    Features
    Ecwid by LightspeedOptimizely Configured Commerce
    Online Storefront
    Comparison of Online Storefront features of Ecwid by Lightspeed and Optimizely Configured Commerce
    Feature
    Ecwid by Lightspeed
    10.0
    13 Ratings
    25% above category average
    Optimizely Configured Commerce
    7.4
    12 Ratings
    5% below category average
    Product catalog & listings10.013 Ratings7.312 Ratings
    Product management10.013 Ratings8.012 Ratings
    Bulk product upload10.06 Ratings7.612 Ratings
    Branding10.011 Ratings7.211 Ratings
    Mobile storefront10.011 Ratings7.69 Ratings
    Product variations10.013 Ratings00 Ratings
    Website integration10.012 Ratings7.511 Ratings
    Visual customization10.013 Ratings7.010 Ratings
    CMS00 Ratings7.112 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Ecwid by Lightspeed and Optimizely Configured Commerce
    Feature
    Ecwid by Lightspeed
    10.0
    12 Ratings
    26% above category average
    Optimizely Configured Commerce
    8.2
    11 Ratings
    7% above category average
    Abandoned cart recovery10.011 Ratings8.110 Ratings
    Checkout user experience10.011 Ratings8.211 Ratings
    Online Payment System
    Comparison of Online Payment System features of Ecwid by Lightspeed and Optimizely Configured Commerce
    Feature
    Ecwid by Lightspeed
    10.0
    12 Ratings
    18% above category average
    Optimizely Configured Commerce
    8.7
    12 Ratings
    4% above category average
    eCommerce security10.012 Ratings8.712 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Ecwid by Lightspeed and Optimizely Configured Commerce
    Feature
    Ecwid by Lightspeed
    10.0
    11 Ratings
    26% above category average
    Optimizely Configured Commerce
    7.2
    12 Ratings
    7% below category average
    Promotions & discounts10.011 Ratings7.110 Ratings
    Personalized recommendations10.07 Ratings7.312 Ratings
    SEO10.09 Ratings7.111 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Ecwid by Lightspeed and Optimizely Configured Commerce
    Feature
    Ecwid by Lightspeed
    10.0
    13 Ratings
    22% above category average
    Optimizely Configured Commerce
    7.7
    12 Ratings
    4% below category average
    Order processing10.013 Ratings8.212 Ratings
    Inventory management10.011 Ratings7.211 Ratings
    Shipping10.012 Ratings8.310 Ratings
    Custom functionality10.013 Ratings7.511 Ratings
    Multi-site management00 Ratings7.48 Ratings
    Best Alternatives
    Ecwid by LightspeedOptimizely Configured Commerce
    Small Businesses
    Shopify Plus
    Score8.9 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ecwid by LightspeedOptimizely Configured Commerce
    Likelihood to Recommend
    10.0
    (13 ratings)
    6.4
    (12 ratings)
    Likelihood to Renew
    9.6
    (2 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (8 ratings)
    7.1
    (12 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.6
    (7 ratings)
    7.5
    (12 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Ecwid by LightspeedOptimizely Configured Commerce
    Likelihood to Recommend
    Ecwid
    Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
    Incentivized
    Read full review
    Optimizely
    The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
    Incentivized
    Read full review
    Pros
    Ecwid
    • Clarity - there has been very little confusion and need to reach out to Customer Support for help
    • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
    • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
    Read full review
    Optimizely
    • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
    • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
    • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
    Incentivized
    Read full review
    Cons
    Ecwid
    • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
    • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
    • Expensive customization - if you want to customize anything, it is very expensive
    Read full review
    Optimizely
    • Need the ability to look at more of our user data
    • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
    • Classic CMS is very limited in ways end users like myself can edit widget content
    Incentivized
    Read full review
    Likelihood to Renew
    Ecwid
    The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Usability
    Ecwid
    I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
    Read full review
    Optimizely
    Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
    Incentivized
    Read full review
    Reliability and Availability
    Ecwid
    Always available. Very reliable
    Read full review
    Optimizely
    No answers on this topic
    Performance
    Ecwid
    Good overall performance both in desktop and mobile
    Read full review
    Optimizely
    No answers on this topic
    Support Rating
    Ecwid
    I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
    Read full review
    Optimizely
    It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
    Incentivized
    Read full review
    Implementation Rating
    Ecwid
    Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
    Read full review
    Optimizely
    No answers on this topic
    Alternatives Considered
    Ecwid
    We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
    Incentivized
    Read full review
    Optimizely
    I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
    Incentivized
    Read full review
    Scalability
    Ecwid
    Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
    Read full review
    Optimizely
    No answers on this topic
    Return on Investment
    Ecwid
    • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
    • It can be implemented quickly for basic online stores.
    • Once the system is configured, ROI will dramatically go up.
    Incentivized
    Read full review
    Optimizely
    • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
    • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
    Incentivized
    Read full review
    ScreenShots

    Ecwid by Lightspeed Screenshots

    Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.

    Optimizely Configured Commerce Screenshots

    Screenshot of Catalog and Content Management for simplified purchasing.Screenshot of Customer-specific pricing for seamless re-ordering.Screenshot of Personalized promotions and recommendations for customer engagement.Screenshot of Robust targeting and segmentation to drive continuous purchasing.Screenshot of Payment gateways for seamless customer checkout.Screenshot of Embedded Product Information Management for organizing and harmonizing product data.