Email on Acid vs. Iterable

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Email on Acid
Score 7.0 out of 10
N/A
Email On Acid is an email marketing solution built as a standalone product and as an integration into marketing automation tools such as Salesforce Marketing Cloud and Marketo. It includes features such as collaboration, code analysis, and spam filter testing.
$86
month
Iterable
Score 8.5 out of 10
N/A
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).N/A
Pricing
Email on AcidIterable
Editions & Modules
The Basics
$86
month
Premium
$132
month
Professional
$499
month
No answers on this topic
Offerings
Pricing Offerings
Email on AcidIterable
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSave 15% on the monthly cost when billed annually!
More Pricing Information
Features
Email on AcidIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Email on Acid
9.2
4 Ratings
13% above category average
Iterable
7.8
61 Ratings
1% above category average
Mobile optimization10.02 Ratings8.654 Ratings
Email deliverability reporting8.53 Ratings6.659 Ratings
WYSIWYG email editor00 Ratings7.554 Ratings
Dynamic content00 Ratings7.856 Ratings
Ability to test dynamic content00 Ratings7.556 Ratings
A/B testing00 Ratings9.259 Ratings
List management00 Ratings7.459 Ratings
Triggered drip sequences00 Ratings7.854 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Email on Acid
9.0
2 Ratings
15% above category average
Iterable
6.2
60 Ratings
18% below category average
Dashboards8.01 Ratings6.460 Ratings
Standard reports10.01 Ratings6.060 Ratings
Custom reports00 Ratings6.353 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Email on Acid
-
Ratings
Iterable
7.2
58 Ratings
5% below category average
API00 Ratings6.754 Ratings
Role-based workflow & approvals00 Ratings7.849 Ratings
Customizability00 Ratings7.252 Ratings
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User Ratings
Email on AcidIterable
Likelihood to Recommend
7.2
(5 ratings)
8.7
(62 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(2 ratings)
Usability
-
(0 ratings)
9.1
(2 ratings)
Availability
-
(0 ratings)
8.7
(3 ratings)
Performance
-
(0 ratings)
8.6
(3 ratings)
Support Rating
-
(0 ratings)
9.1
(3 ratings)
Product Scalability
-
(0 ratings)
9.2
(3 ratings)
User Testimonials
Email on AcidIterable
Likelihood to Recommend
Email On Acid Inc.
Great for use during the QA process prior to launching new email marketing campaigns to identify inboxing issues, spam red flags, and inconsistent design across ESPs prior to sending. Not so great for creating emails - better suited for testing them as EOA doesn't integrate with marketing automation platforms, so you'd be doing double work.
Read full review
Iterable
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
Read full review
Pros
Email On Acid Inc.
  • Great intelligent HTML editor
  • Great inbox preview rendering
  • Excellent customer support
Read full review
Iterable
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
Read full review
Cons
Email On Acid Inc.
  • Poor interface via Blackbaud
  • Speed
  • Dark mode
Read full review
Iterable
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
Read full review
Likelihood to Renew
Email On Acid Inc.
No answers on this topic
Iterable
Extremely easy to use, deeply integrated into our infrastructure
Read full review
Usability
Email On Acid Inc.
No answers on this topic
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review
Reliability and Availability
Email On Acid Inc.
No answers on this topic
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
Read full review
Performance
Email On Acid Inc.
No answers on this topic
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
Read full review
Support Rating
Email On Acid Inc.
No answers on this topic
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Alternatives Considered
Email On Acid Inc.
Email on Acid has more features than Litmus. They offer more email clients to test on and during my time using both tools, had fewer clients that displayed as being down. This was a major time suck especially when testing for specific clients such as Microsoft Outlook.
Read full review
Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
Read full review
Scalability
Email On Acid Inc.
No answers on this topic
Iterable
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
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Return on Investment
Email On Acid Inc.
  • It makes our quality assurance tests efficient
  • Gives confidence to send strong deliverables to clients
Read full review
Iterable
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
Read full review
ScreenShots

Email on Acid Screenshots

Screenshot of Whether you know HTML or not, our new Campaign Precheck gives you the power to fix email mistakes while you QA, so you can create a message that every subscriber can read and understand.Screenshot of See what your email looks like on more than 70 clients and devices. View the emails in portrait or landscape so you know how your email will look for every subscriber.Screenshot of Test and edit instantly. Simply load up your email and tweak the code in our editor – you’ll see the preview change as you adjust the code.Screenshot of Whether you’re an email marketer or a developer, our tools can help your team streamline the email testing process. Use the “share” link to easily send test results to team members and clients. Our mark-up tool also allows reviewers to draw or comment within the email previews.Screenshot of Image validation makes sure your images render properly on every email client and device, so you can reach more subscribers on more platforms.Screenshot of Email testing, simplified. Send a test email directly from your email service provider or upload your HTML to our system. We’ll help you spot funky formatting, broken links and code problems.

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms