Iterable Review

We use Iterable for enrolling new users in our product, as well as engaging current users. The Enrollment side usually includes emails and journeys/ QA, and for Engagement we are regularly sending email campaigns, push notifications, and SMS messages. Iterable is hugely important for our revenue growth - we track the success of campaigns, use audience segmentations, dynamic content to better target our audiences, etc.

These native marketing automation platforms are a huge help. We test all content on iPhone and Android, and English and Spanish locales, and the platform makes it simple to QA and ensure the design, layout, and copy all works, no matter how users access it. Deep links help us drive users to the place in-app that we most want them to go, time delay tiles help us flow users through on the schedule we want them to, and experiments and A/B splits allow us to find the most optimal messaging and send that to our users.

Iterable gives us multiple platforms to contact our users in the way that we will most successfully reach them, and to see on a granular level how our users are or are not interacting with our content, so we can target accordingly. We've found that being able to customize in Iterable is one of the best parts of the experience. We can keep users subscribed to one communication channel and not another, use labels to sort, segment our audiences for each campaign, create dynamic lists that move with our users, and more.