Likelihood to Recommend Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
Read full review If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
Read full review Pros It has the ability to reach maximum market chains. It helps to keep our customer’s data confidential in any means. It encourages one-to-one customer engagement which has helped us developing more trust in our customers. It is targeting the required and interested audience for the organization. Read full review Collect customer data from multiple sources. Integrated with wide breadth of vendors and verticals. Helps track unregistered user data into registered user data. Read full review Cons The email and content builder is significantly worse than other email marketing platforms I've used Emails campaigns cannot be used in more than one automation flow Amount of emails collected and being sent for smart insight are inaccurate I've rarely completed a task without some type of user interface error Customer service mostly directs you to help center on website You have to pay extra for training You have to pay extra for reporting in which the system cannot provide Lengthy contract with a high price tag Read full review Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical. Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze. Audiences...definitely not as robust as Amplitude Read full review Likelihood to Renew We have no intention of changing Emarsys
Read full review It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
Read full review Support Rating Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
Read full review Alternatives Considered Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
Read full review mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
Read full review Return on Investment From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business. Reliable and giving cost effective services. Read full review Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP. Positive: Able to connect to 3rd party tools with small effort (Appsflyer). Read full review ScreenShots