What users are saying about

Emarsys vs Salesforce Marketing Cloud Email Studio

Emarsys
34 Ratings
Salesforce Marketing Cloud Email Studio
Top Rated
500 Ratings

Emarsys

34 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Based on 34 reviews and ratings

Salesforce Marketing Cloud Email Studio

Top Rated
500 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Based on 500 reviews and ratings

Feature Set Ratings

  • Emarsys ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.2

Emarsys

82%
6.9

Salesforce Marketing Cloud Email Studio

69%
Emarsys ranks higher in 8/9 features
Emarsys ranks higher in 8/9 features

WYSIWYG email editor

8.3
83%
4 Ratings
7.0
70%
2 Ratings

Dynamic content

7.6
76%
5 Ratings
8.2
82%
44 Ratings

Ability to test dynamic content

7.3
73%
6 Ratings
5.3
53%
2 Ratings

Landing pages

8.0
80%
3 Ratings
4.1
41%
2 Ratings

A/B testing

8.7
87%
6 Ratings
8.0
80%
44 Ratings

Mobile optimization

8.3
83%
6 Ratings
7.3
73%
2 Ratings

Email deliverability reporting

8.7
87%
9 Ratings
8.0
80%
6 Ratings

List management

8.7
87%
6 Ratings
7.5
75%
3 Ratings

Triggered drip sequences

8.0
80%
5 Ratings
6.7
67%
3 Ratings

Lead Management

7.8

Emarsys

78%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Emarsys ranks higher in 2/2 features
Emarsys ranks higher in 2/2 features

Lead nurturing

7.7
77%
4 Ratings
N/A
0 Ratings

Lead scoring and grading

8.0
80%
3 Ratings
N/A
0 Ratings

Reporting & Analytics

8.7

Emarsys

87%
4.3

Salesforce Marketing Cloud Email Studio

43%
Emarsys ranks higher in 3/3 features
Emarsys ranks higher in 3/3 features

Dashboards

9.0
90%
6 Ratings
5.3
53%
2 Ratings

Standard reports

8.7
87%
6 Ratings
4.9
49%
3 Ratings

Custom reports

8.3
83%
6 Ratings
2.7
27%
2 Ratings

Platform & Infrastructure

8.6

Emarsys

86%

Salesforce Marketing Cloud Email Studio

Feature Set Not Supported
N/A
Emarsys ranks higher in 5/5 features
Emarsys ranks higher in 5/5 features

API

8.0
80%
5 Ratings
N/A
0 Ratings

Role-based workflow & approvals

9.5
95%
3 Ratings
N/A
0 Ratings

Customizability

8.3
83%
5 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.3
83%
3 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • Emarsys is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

8.6

Emarsys

86%
8 Ratings
7.2

Salesforce Marketing Cloud Email Studio

72%
67 Ratings

Likelihood to Renew

9.9

Emarsys

99%
2 Ratings
8.9

Salesforce Marketing Cloud Email Studio

89%
18 Ratings

Usability

Emarsys

N/A
0 Ratings
7.8

Salesforce Marketing Cloud Email Studio

78%
2 Ratings

Availability

Emarsys

N/A
0 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
2 Ratings

Performance

Emarsys

N/A
0 Ratings
2.0

Salesforce Marketing Cloud Email Studio

20%
4 Ratings

Support Rating

Emarsys

N/A
0 Ratings
1.0

Salesforce Marketing Cloud Email Studio

10%
10 Ratings

Implementation Rating

Emarsys

N/A
0 Ratings
7.9

Salesforce Marketing Cloud Email Studio

79%
4 Ratings

Product Scalability

Emarsys

N/A
0 Ratings
9.0

Salesforce Marketing Cloud Email Studio

90%
1 Rating

Likelihood to Recommend

Emarsys

Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.

Read full review

Daniel Berry | TrustRadius Reviewer
Daniel Berry
View all 8 answers on this topic

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 67 answers on this topic

Pros

Emarsys

  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.

Read full review

Robert Callum | TrustRadius Reviewer
Robert Callum
View all 8 answers on this topic

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.

Read full review

Cassidy Ebert | TrustRadius Reviewer
Cassidy Ebert
View all 67 answers on this topic

Cons

Emarsys

  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.

Read full review

Kate Woodward | TrustRadius Reviewer
Kate Woodward
View all 8 answers on this topic

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go

Read full review

Gareth Beer | TrustRadius Reviewer
Gareth Beer
View all 67 answers on this topic

Pricing Details

Emarsys

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

—

Salesforce Marketing Cloud Email Studio

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

—

Likelihood to Renew

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level

Read full review

Brittany Dunn | TrustRadius Reviewer
Brittany Dunn
View all 18 answers on this topic

Usability

Emarsys

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.

Read full review

Lisa Franks | TrustRadius Reviewer
Lisa Franks
View all 2 answers on this topic

Reliability and Availability

Emarsys

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

Read full review

Lisa Franks | TrustRadius Reviewer
Lisa Franks
View all 2 answers on this topic

Performance

Emarsys

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 4 answers on this topic

Support Rating

Emarsys

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.

Read full review

Bogdan Enache | TrustRadius Reviewer
Bogdan Enache
View all 10 answers on this topic

Implementation Rating

Emarsys

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.

Read full review

Lisa Franks | TrustRadius Reviewer
Lisa Franks
View all 4 answers on this topic

Alternatives Considered

Emarsys

Emarsys is a much more robust platform than Constant Contact and Mailchimp. The CRM functionality, storage space for contact data, customization, etc. are all features that are limited in other email software programs. HubSpot is not only marketed as an ESP. They are a more robust marketing platform that includes workflows, landing pages, templates for websites and web pages, subdomain hosting and more.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 8 answers on this topic

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.

Read full review

Danny (Danny Blaq) Tran | TrustRadius Reviewer
Danny (Danny Blaq) Tran
View all 67 answers on this topic

Scalability

Emarsys

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.

Read full review

Lisa Franks | TrustRadius Reviewer
Lisa Franks
View all 1 answers on this topic

Return on Investment

Emarsys

  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.

Read full review

Anonymous | TrustRadius Reviewer
Verified User
View all 8 answers on this topic

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.

Read full review

Andrew Windle | TrustRadius Reviewer
Andrew Windle
View all 67 answers on this topic

Screenshots

Emarsys

—

Add comparison