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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Postal

    Score8.5 out of 10
    N/AFounded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
    Pricing
    emfluence Marketing PlatformPostal
    Editions & Modules
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    emfluence Marketing PlatformPostal
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$3,100 one-time fee per installationNo setup fee
    Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.—
    More Pricing Information
    Community Pulse
    emfluence Marketing PlatformPostal
    Considered Both Products
    emfluence Digital Marketing
    No answer on this topic
    Postal
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    Features
    emfluence Marketing PlatformPostal
    Email & Online Marketing
    Comparison of Email & Online Marketing features of emfluence Marketing Platform and Postal
    Feature
    emfluence Marketing Platform
    8.4
    6 Ratings
    8% above category average
    Postal
    -
    Ratings
    WYSIWYG email editor9.16 Ratings00 Ratings
    Dynamic content8.66 Ratings00 Ratings
    Ability to test dynamic content8.26 Ratings00 Ratings
    Landing pages8.24 Ratings00 Ratings
    A/B testing8.25 Ratings00 Ratings
    Mobile optimization7.75 Ratings00 Ratings
    Email deliverability reporting9.16 Ratings00 Ratings
    List management8.26 Ratings00 Ratings
    Triggered drip sequences8.24 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of emfluence Marketing Platform and Postal
    Feature
    emfluence Marketing Platform
    8.1
    5 Ratings
    2% above category average
    Postal
    -
    Ratings
    Lead nurturing automation9.15 Ratings00 Ratings
    Lead scoring and grading7.74 Ratings00 Ratings
    Data quality management8.24 Ratings00 Ratings
    Automated sales alerts and tasks7.33 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of emfluence Marketing Platform and Postal
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Postal
    -
    Ratings
    Calendaring8.23 Ratings00 Ratings
    Event/webinar marketing8.63 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of emfluence Marketing Platform and Postal
    Feature
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Postal
    -
    Ratings
    Social sharing and campaigns8.23 Ratings00 Ratings
    Social profile integration8.63 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of emfluence Marketing Platform and Postal
    Feature
    emfluence Marketing Platform
    6.7
    6 Ratings
    11% below category average
    Postal
    -
    Ratings
    Dashboards9.16 Ratings00 Ratings
    Standard reports7.26 Ratings00 Ratings
    Custom reports3.76 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of emfluence Marketing Platform and Postal
    Feature
    emfluence Marketing Platform
    8.2
    5 Ratings
    7% above category average
    Postal
    -
    Ratings
    API8.63 Ratings00 Ratings
    Role-based workflow & approvals8.63 Ratings00 Ratings
    Customizability8.25 Ratings00 Ratings
    Integration with Salesforce.com7.22 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
    Best Alternatives
    emfluence Marketing PlatformPostal
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    emfluence Marketing PlatformPostal
    Likelihood to Recommend
    9.1
    (6 ratings)
    1.1
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    6.5
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    emfluence Marketing PlatformPostal
    Likelihood to Recommend
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Postal
    If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
    Incentivized
    Read full review
    Pros
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Postal
    • Integrates with sales engagement, marketing automation, and CRM platforms
    • Provides tracking and reporting on spending and channel effectiveness
    • Offers an extensive marketplace of various items for any budget
    • Comes with unlimited seats and sends
    Read full review
    Cons
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Postal
    • Navigation -Took time to find custom hyper links.
    • Finding items - Can be hard to find where items are on platform.
    • Layout could be better.
    Incentivized
    Read full review
    Likelihood to Renew
    emfluence Digital Marketing
    No answers on this topic
    Postal
    We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
    Read full review
    Usability
    emfluence Digital Marketing
    No answers on this topic
    Postal
    I love the tool, and my team relies on it heavily. We just completed our quarterly review and were able to track every single dollar spent
    Read full review
    Alternatives Considered
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Postal
    Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
    Incentivized
    Read full review
    Return on Investment
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    Postal
    • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
    • easier to reach out to potential clients
    Incentivized
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.