emfluence Marketing Platform vs. Postal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
emfluence Marketing Platform
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$1,000
per month
Postal
Score 7.4 out of 10
N/A
Founded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
Pricing
emfluence Marketing PlatformPostal
Editions & Modules
Up to 30,000 Active Emails
$1,000
per month
Up to 150,000 Active Emails
$2,000
per month
Up to 500,000 Active Emails
$4,100
per month
More than 1,000,000 Active Emails
Custom
per month
No answers on this topic
Offerings
Pricing Offerings
emfluence Marketing PlatformPostal
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$3,100 one-time fee per installationNo setup fee
Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
More Pricing Information
Community Pulse
emfluence Marketing PlatformPostal
Features
emfluence Marketing PlatformPostal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
6 Ratings
10% above category average
Postal
-
Ratings
WYSIWYG email editor9.16 Ratings00 Ratings
Dynamic content8.66 Ratings00 Ratings
Ability to test dynamic content8.26 Ratings00 Ratings
Landing pages8.24 Ratings00 Ratings
A/B testing8.25 Ratings00 Ratings
Mobile optimization7.75 Ratings00 Ratings
Email deliverability reporting9.16 Ratings00 Ratings
List management8.26 Ratings00 Ratings
Triggered drip sequences8.24 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
emfluence Marketing Platform
8.1
5 Ratings
4% above category average
Postal
-
Ratings
Lead nurturing automation9.15 Ratings00 Ratings
Lead scoring and grading7.74 Ratings00 Ratings
Data quality management8.24 Ratings00 Ratings
Automated sales alerts and tasks7.33 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
13% above category average
Postal
-
Ratings
Calendaring8.23 Ratings00 Ratings
Event/webinar marketing8.63 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
13% above category average
Postal
-
Ratings
Social sharing and campaigns8.23 Ratings00 Ratings
Social profile integration8.63 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
emfluence Marketing Platform
6.7
6 Ratings
9% below category average
Postal
-
Ratings
Dashboards9.16 Ratings00 Ratings
Standard reports7.26 Ratings00 Ratings
Custom reports3.76 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
emfluence Marketing Platform
8.2
5 Ratings
10% above category average
Postal
-
Ratings
API8.63 Ratings00 Ratings
Role-based workflow & approvals8.63 Ratings00 Ratings
Customizability8.25 Ratings00 Ratings
Integration with Salesforce.com7.22 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
Best Alternatives
emfluence Marketing PlatformPostal
Small Businesses
Vbout
Vbout
Score 9.9 out of 10

No answers on this topic

Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
emfluence Marketing PlatformPostal
Likelihood to Recommend
9.1
(6 ratings)
1.1
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
6.3
(2 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
emfluence Marketing PlatformPostal
Likelihood to Recommend
emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
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Postal
If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
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Pros
emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
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Postal
  • Integrates with sales engagement, marketing automation, and CRM platforms
  • Provides tracking and reporting on spending and channel effectiveness
  • Offers an extensive marketplace of various items for any budget
  • Comes with unlimited seats and sends
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Cons
emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
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Postal
  • Navigation -Took time to find custom hyper links.
  • Finding items - Can be hard to find where items are on platform.
  • Layout could be better.
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Likelihood to Renew
emfluence Digital Marketing
No answers on this topic
Postal
We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
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Usability
emfluence Digital Marketing
No answers on this topic
Postal
I love the tool, and my team relies on it heavily. We just completed our quarterly review and were able to track every single dollar spent
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Alternatives Considered
emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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Postal
Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
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Return on Investment
emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
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Postal
  • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
  • easier to reach out to potential clients
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ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.