Empower vs. Ontraport

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Empower
Score 8.4 out of 10
N/A
N/AN/A
Ontraport
Score 7.7 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Pricing
EmpowerOntraport
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EmpowerOntraport
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Community Pulse
EmpowerOntraport
Features
EmpowerOntraport
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Empower
9.0
3 Ratings
14% above category average
Ontraport
-
Ratings
Customer data management / contact management8.93 Ratings00 Ratings
Workflow management8.83 Ratings00 Ratings
Territory management8.83 Ratings00 Ratings
Opportunity management9.72 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.83 Ratings00 Ratings
Contract management8.83 Ratings00 Ratings
Quote & order management9.93 Ratings00 Ratings
Interaction tracking7.73 Ratings00 Ratings
Channel / partner relationship management9.33 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Empower
7.7
3 Ratings
0% below category average
Ontraport
-
Ratings
Case management8.33 Ratings00 Ratings
Call center management7.73 Ratings00 Ratings
Help desk management7.23 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Empower
6.1
2 Ratings
24% below category average
Ontraport
-
Ratings
Lead management7.12 Ratings00 Ratings
Email marketing5.22 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Empower
8.3
2 Ratings
7% above category average
Ontraport
-
Ratings
Task management8.02 Ratings00 Ratings
Billing and invoicing management8.82 Ratings00 Ratings
Reporting8.02 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Empower
9.2
3 Ratings
18% above category average
Ontraport
-
Ratings
Forecasting8.83 Ratings00 Ratings
Pipeline visualization9.82 Ratings00 Ratings
Customizable reports8.83 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Empower
5.8
3 Ratings
28% below category average
Ontraport
-
Ratings
Custom fields6.63 Ratings00 Ratings
Custom objects6.13 Ratings00 Ratings
Scripting environment3.32 Ratings00 Ratings
API for custom integration7.12 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Empower
7.2
3 Ratings
16% below category average
Ontraport
-
Ratings
Single sign-on capability6.13 Ratings00 Ratings
Role-based user permissions8.33 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Empower
9.8
2 Ratings
26% above category average
Ontraport
-
Ratings
Social data9.82 Ratings00 Ratings
Social engagement9.72 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Empower
7.4
3 Ratings
2% below category average
Ontraport
-
Ratings
Marketing automation6.53 Ratings00 Ratings
Compensation management8.23 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Empower
6.6
2 Ratings
14% below category average
Ontraport
-
Ratings
Mobile access6.62 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Empower
-
Ratings
Ontraport
9.0
17 Ratings
16% above category average
WYSIWYG email editor00 Ratings8.216 Ratings
Dynamic content00 Ratings10.014 Ratings
Ability to test dynamic content00 Ratings8.37 Ratings
Landing pages00 Ratings10.016 Ratings
A/B testing00 Ratings9.912 Ratings
Mobile optimization00 Ratings8.410 Ratings
Email deliverability reporting00 Ratings6.016 Ratings
List management00 Ratings10.016 Ratings
Triggered drip sequences00 Ratings9.813 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Empower
-
Ratings
Ontraport
5.5
17 Ratings
35% below category average
Lead nurturing automation00 Ratings7.115 Ratings
Lead scoring and grading00 Ratings2.413 Ratings
Data quality management00 Ratings2.614 Ratings
Automated sales alerts and tasks00 Ratings10.016 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Empower
-
Ratings
Ontraport
7.7
8 Ratings
4% above category average
Calendaring00 Ratings6.25 Ratings
Event/webinar marketing00 Ratings9.38 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Empower
-
Ratings
Ontraport
7.1
4 Ratings
3% below category average
Social sharing and campaigns00 Ratings7.13 Ratings
Social profile integration00 Ratings7.24 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Empower
-
Ratings
Ontraport
9.3
16 Ratings
24% above category average
Dashboards00 Ratings10.015 Ratings
Standard reports00 Ratings8.012 Ratings
Custom reports00 Ratings10.010 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Empower
-
Ratings
Ontraport
7.3
15 Ratings
2% below category average
API00 Ratings3.011 Ratings
Role-based workflow & approvals00 Ratings9.09 Ratings
Customizability00 Ratings10.013 Ratings
Integration with Salesforce.com00 Ratings7.31 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.31 Ratings
Integration with SugarCRM00 Ratings7.31 Ratings
Best Alternatives
EmpowerOntraport
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Score 9.9 out of 10
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Kintone
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Score 9.7 out of 10
OutboundEngine
OutboundEngine
Score 10.0 out of 10
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Creatio
Creatio
Score 9.3 out of 10
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Bloomreach
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmpowerOntraport
Likelihood to Recommend
9.4
(3 ratings)
10.0
(20 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.1
(8 ratings)
Usability
8.6
(3 ratings)
7.8
(3 ratings)
Performance
-
(0 ratings)
7.7
(4 ratings)
Support Rating
8.0
(1 ratings)
9.0
(3 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
EmpowerOntraport
Likelihood to Recommend
Empower ERP
I have kept very close watch on my net worth, and Empower was an incredibly useful tool in giving me a relatively updated display aggregating all of my personal accounts. Frustratingly it wasn't able to integrate a mutual fund that I own, but it was able to for everything else
Read full review
Ontraport
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
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Pros
Empower ERP
  • Keep track of all our employee's 401K accounts
  • They take care of all notices for account holders
  • They take care of all tasks in a timely manner.
Read full review
Ontraport
  • Dashboards for our daily stats.
  • The email follows up and broadcasts are simple and easy.
  • Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
  • They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
  • Amazing email inboxing.
Read full review
Cons
Empower ERP
  • Sometimes the tiles are removed automatically or stop working.
Read full review
Ontraport
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
Read full review
Likelihood to Renew
Empower ERP
We have had no problems and will stay with Empower for our 401k needs.
Read full review
Ontraport
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
Read full review
Usability
Empower ERP
I love how it can aggregate most of my personal accounts, but my mutual fund account that I have with a wealth management firm from home won't integrate with it for some reason.
Read full review
Ontraport
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Read full review
Performance
Empower ERP
No answers on this topic
Ontraport
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
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Support Rating
Empower ERP
Had a past participant from 20 years ago, receive a letter from the government saying they might have a retirement account. Empower helped this employee and I didn't have to play detective concerning this person. They back tracked to Merrill Lynch to find this former participant and help her. I was impressed.
Read full review
Ontraport
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
Read full review
In-Person Training
Empower ERP
No answers on this topic
Ontraport
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
Read full review
Implementation Rating
Empower ERP
No answers on this topic
Ontraport
If you know your business, ONTRAPORT is easy
Read full review
Alternatives Considered
Empower ERP
It stood out when compared for features, legacy, customer support, and on-premises deployment.
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Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
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Scalability
Empower ERP
No answers on this topic
Ontraport
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
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Return on Investment
Empower ERP
  • It has improved employee experience and is a good tool for management to track things.
Read full review
Ontraport
  • We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
  • Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
  • Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.
Read full review
ScreenShots

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features