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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Engage121

    Score4 out of 10
    N/AEngage121 Enterprise is a social media management, monitoring, publishing and reporting application serving multiple users across an enterprise – from brand managers, community managers, and the marketing team through to individual outlet owners.N/A

    Later Social

    Score7.4 out of 10
    N/ALater (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

    $25

    per month

    Pricing
    Engage121Later Social
    Editions & Modules
    No answers on this topic
    Starter
    $25
    per month
    Growth
    $50
    per month
    Scale
    $100
    per month
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Engage121Later Social
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—33% discount available for annual subscription.
    More Pricing Information
    Community Pulse
    Engage121Later Social
    Considered Both Products
    Engage121
    No answer on this topic
    Later
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    13 Answers
    Delivers good value for the price
    No answers on this topic
    93%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    12 Answers
    Features
    Engage121Later Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Engage121 and Later Social
    Feature
    Engage121
    7.2
    3 Ratings
    6% below category average
    Later Social
    -
    Ratings
    Boolean keyword searches3.32 Ratings00 Ratings
    Filtering out noise/spam9.01 Ratings00 Ratings
    Sentiment analysis7.52 Ratings00 Ratings
    Broad channel coverage9.01 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Engage121 and Later Social
    Feature
    Engage121
    8.6
    3 Ratings
    5% above category average
    Later Social
    8.7
    2 Ratings
    7% above category average
    Content planning and scheduling8.73 Ratings10.02 Ratings
    Audience targeting8.01 Ratings00 Ratings
    Content optimization8.52 Ratings8.12 Ratings
    Workflow management9.13 Ratings8.02 Ratings
    Engagement
    Comparison of Engagement features of Engage121 and Later Social
    Feature
    Engage121
    9.0
    1 Ratings
    10% above category average
    Later Social
    -
    Ratings
    Automated routing and prioritization9.01 Ratings00 Ratings
    Customer interaction histories9.01 Ratings00 Ratings
    Bulk actions9.01 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Engage121 and Later Social
    Feature
    Engage121
    7.9
    3 Ratings
    2% above category average
    Later Social
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing8.03 Ratings00 Ratings
    Paid media management8.01 Ratings00 Ratings
    Campaigns and promotions7.63 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Engage121 and Later Social
    Feature
    Engage121
    4.3
    3 Ratings
    64% below category average
    Later Social
    9.0
    2 Ratings
    8% above category average
    Twitter6.93 Ratings7.02 Ratings
    Facebook6.03 Ratings8.92 Ratings
    LinkedIn1.01 Ratings8.72 Ratings
    Google+5.83 Ratings00 Ratings
    YouTube2.01 Ratings9.62 Ratings
    Instagram00 Ratings10.02 Ratings
    Pinterest00 Ratings10.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Engage121 and Later Social
    Feature
    Engage121
    6.8
    2 Ratings
    13% below category average
    Later Social
    4.0
    1 Ratings
    64% below category average
    Campaign success analytics6.52 Ratings4.01 Ratings
    Real-time tracking7.02 Ratings00 Ratings
    Competitor analysis7.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of Engage121 and Later Social
    Feature
    Engage121
    8.8
    2 Ratings
    10% above category average
    Later Social
    6.3
    2 Ratings
    23% below category average
    Role-based user permissions & privileges8.52 Ratings00 Ratings
    Mobile access9.01 Ratings6.32 Ratings
    Best Alternatives
    Engage121Later Social
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Engage121Later Social
    Likelihood to Recommend
    6.1
    (3 ratings)
    10.0
    (17 ratings)
    Likelihood to Renew
    4.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (9 ratings)
    User Testimonials
    Engage121Later Social
    Likelihood to Recommend
    Engage121
    Who is using the platform? How many users might you have? How often would you be using the platform?
    Incentivized
    Read full review
    Later
    The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
    Incentivized
    Read full review
    Pros
    Engage121
    • It does a good job of allowing for scheduling social media posts in advance.
    Incentivized
    Read full review
    Later
    • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
    • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
    • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
    Incentivized
    Read full review
    Cons
    Engage121
    • Uploading images after you start a post
    • Analytics could be better
    Incentivized
    Read full review
    Later
    • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
    • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
    • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
    Incentivized
    Read full review
    Likelihood to Renew
    Engage121
    We are choosing a new platform to go with. It is not my choice to leave Engage121, but it has the majority of the capabilities that we need to get things done. That said, if needed, I would choose to use it.
    Incentivized
    Read full review
    Later
    No answers on this topic
    Usability
    Engage121
    No answers on this topic
    Later
    The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
    Incentivized
    Read full review
    Support Rating
    Engage121
    No answers on this topic
    Later
    Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
    Incentivized
    Read full review
    Alternatives Considered
    Engage121
    Manalto is a platform that's identical to E121. One good thing about Manalto is the uploading images function. You can upload them anytime in the posting process
    Incentivized
    Read full review
    Later
    I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
    Incentivized
    Read full review
    Return on Investment
    Engage121
    • Scheduling posts ahead
    Incentivized
    Read full review
    Later
    • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
    • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
    Incentivized
    Read full review
    ScreenShots