Likelihood to Recommend I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
Read full review After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
Read full review Pros Offers detailed reporting and analytics, providing insights into campaign performance. Epom Ad Server offers faster ad serving times Extended customization and targeting options Read full review User engagement - Cookie matching provides better engagement and effectiveness Reporting of campaigns - Great reporting on display advertising & platforms Dashboard reporting - Scalable to global deployment & campaigns Read full review Cons The user interface has a lot of functionality, but is not always user-friendly. Hardly any predefined analytics templates available. Even some of the obvious dashboards and filters must be created manually. Read full review Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings. The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters. Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag. Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date. Read full review Likelihood to Renew A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
Read full review Usability It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Read full review Support Rating We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Read full review Alternatives Considered Epom supports various ad formats, providing us with options for display ads, video ads, in-apps, native ads, and more. We also like the flexibility and customization options that Epom provides for businesses regarding specific requirements, allowing us to tailor the ad server to our needs.
Read full review The Trade Desk is a much better product than
AppNexus . Even though both products showed promise awhile back,
AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Read full review Return on Investment We have recently switched to Epom and so I don't have any concrete figures, but I am super satisfied! Read full review The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing. We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk. We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable. Read full review ScreenShots