Likelihood to Recommend Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Read full review Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
Read full review Pros Fairly intuitive if you have previous experience with high-end email tools. The training opportunities are good - they offer both online and/or live training. The support we receive is very good. The reporting feature is good - a lot of detailed information. Read full review Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend. Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base. The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows. Read full review Cons The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying. Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were. It would be nice to see performance reports available within the campaign itself, as well as within the reporting section. Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous. Read full review More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking. Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events. Read full review Support Rating Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Read full review Alternatives Considered While both Epsilon Agility Harmony and
Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than
HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Read full review I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use
Datadog for logging and monitoring and we use
Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).
Read full review Return on Investment Increased email production = more communication to customers. Better reporting = determine areas for improvement or scale up efforts. Working on getting our triggered emails optimized - there's a great opportunity for this with this tool. Read full review Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity. Segment lets us send events to ad tools with a full audit trail so all the numbers line up. Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors. Read full review ScreenShots Twilio Segment Screenshots