ER/Studio vs. Google Universal Analytics (discontinued)

Data Architect is well suited at organizations of all sizes. It is never too early or unnecessary to enforce proper modelling and design standards on data solutions, and this tool will help that greatly by providing an industry leading data modelling tool, ability to import ETL mappings for data lineage, enforcing and managing naming conventions through the naming convention tool, and publishing of data dictionaries through the report publisher. I was successfully able to build models, provide traceability, and document source to target with lineage throughout for both the business (by providing business definitions in the descriptions), and technical teams (by documenting ETL instructions in text fields) along with field level mapping (by creating "Attachments" representing data sources, tables, and fields) providing easy search capabilities using business friendly terms

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As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

• ER/Studio has the ability to provide consistent field names and data types through domains, which are templates. This provides a way to have consistent naming of common fields, like CreatedBy and the data types for the fields. They also have the ability to change all the fields that use that domain to a different data type.
• ER/Studio provides the ability to create custom macros. These macros can be used to apply everything from standard fields based on domains to naming all constraints and indexes. I've also used a macro that comes with ER/Studio to spell check field and table names.
• My favorite feature is the ability to compare your data model to databases for deployments of changes, and to other data models.

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• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

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• ER\Studio licensing can be cumbersome and upgrading from one version to another usually takes several phone calls and emails to the licensing group to get the update installed and running.
• The repository can be slow when the model count gets larger. By large I mean 20 to 30 models.
• A nice feature that I would like to see is table comments be displayed on the model along with the attributes. Currently you have to choose between the two.

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• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

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The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

I can call or email support and both get quick turn around. The only issue is they are on the west coast (US) and have a west coast work schedule and I'm on the East coast.

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If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

ER/Studio is the most mature, reach in features and quality and therefore useful. Unfortunately, it lacks compatibility with AWS Redshift.

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Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

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• ER/Studio has had a positive impact on my project as we can develop the data model and have a clear understanding of business needs before we continue with the development phase.

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• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info