TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Contact about HCL Unica

Please fill out the form below to get in touch.

HCLSoftware

Connect with HCLSoftware

What are you interested in?

Already have an account?

You hereby consent to have TrustRadius share the information supplied on this form with HCLSoftware so that HCLSoftware and TrustRadius may contact you in regard to the information requested.

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Read&Write

    Score8.6 out of 10
    N/ARead&Write is a literacy support tool that helps individuals of all abilities read, write, and express themselves with confidence. For education and the workplace, its assistive features include text-to-speech, word prediction, and research tools for users with diverse learning needs.N/A

    HCL Unica

    Score10 out of 10
    N/AHCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.N/A
    Pricing
    Read&WriteHCL Unica
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Read&WriteHCL Unica
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Read&WriteHCL Unica
    Considered Both Products
    Everway (formerly Texthelp and n2y)
    No answer on this topic
    HCLSoftware
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    157 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    120 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    155 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    86 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    104 Answers
    No answers on this topic
    Features
    Read&WriteHCL Unica
    Writing and Proofreading
    Comparison of Writing and Proofreading features of Read&Write and HCL Unica
    Feature
    Read&Write
    6.9
    159 Ratings
    10% below category average
    HCL Unica
    -
    Ratings
    Spelling and grammar check6.7137 Ratings00 Ratings
    Machine translation6.2114 Ratings00 Ratings
    Integrations7.0119 Ratings00 Ratings
    Browser extension7.6142 Ratings00 Ratings
    Speech-to-Text7.6143 Ratings00 Ratings
    Picture Dictionary7.0126 Ratings00 Ratings
    Dictionary7.0139 Ratings00 Ratings
    Highlighters7.4143 Ratings00 Ratings
    Audio maker5.7108 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Read&Write and HCL Unica
    Feature
    Read&Write
    -
    Ratings
    HCL Unica
    9.6
    3 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings9.73 Ratings
    Dynamic content00 Ratings9.24 Ratings
    Ability to test dynamic content00 Ratings9.24 Ratings
    Landing pages00 Ratings9.73 Ratings
    A/B testing00 Ratings9.73 Ratings
    Mobile optimization00 Ratings9.73 Ratings
    Email deliverability reporting00 Ratings9.73 Ratings
    List management00 Ratings9.53 Ratings
    Triggered drip sequences00 Ratings10.02 Ratings
    Lead Management
    Comparison of Lead Management features of Read&Write and HCL Unica
    Feature
    Read&Write
    -
    Ratings
    HCL Unica
    9.7
    2 Ratings
    20% above category average
    Lead nurturing automation00 Ratings9.73 Ratings
    Lead scoring and grading00 Ratings9.73 Ratings
    Data quality management00 Ratings9.73 Ratings
    Automated sales alerts and tasks00 Ratings9.73 Ratings
    Lead segmentation and distribution00 Ratings9.73 Ratings
    Campaign Management
    Comparison of Campaign Management features of Read&Write and HCL Unica
    Feature
    Read&Write
    -
    Ratings
    HCL Unica
    9.4
    2 Ratings
    22% above category average
    Calendaring00 Ratings9.03 Ratings
    Event/webinar marketing00 Ratings9.73 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Read&Write and HCL Unica
    Feature
    Read&Write
    -
    Ratings
    HCL Unica
    9.7
    2 Ratings
    25% above category average
    Social sharing and campaigns00 Ratings9.73 Ratings
    Social profile integration00 Ratings9.73 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Read&Write and HCL Unica
    Feature
    Read&Write
    -
    Ratings
    HCL Unica
    9.7
    2 Ratings
    26% above category average
    Dashboards00 Ratings9.73 Ratings
    Standard reports00 Ratings9.73 Ratings
    Custom reports00 Ratings9.73 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Read&Write and HCL Unica
    Feature
    Read&Write
    -
    Ratings
    HCL Unica
    9.6
    2 Ratings
    23% above category average
    API00 Ratings9.73 Ratings
    Role-based workflow & approvals00 Ratings9.73 Ratings
    Customizability00 Ratings9.73 Ratings
    Integration with Salesforce.com00 Ratings9.73 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.73 Ratings
    Third-party software integrations00 Ratings9.03 Ratings
    Best Alternatives
    Read&WriteHCL Unica
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Ginger Business
    Score7.9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Ginger Business
    Score7.9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Read&WriteHCL Unica
    Likelihood to Recommend
    8.4
    (163 ratings)
    10.0
    (19 ratings)
    Likelihood to Renew
    8.1
    (15 ratings)
    10.0
    (13 ratings)
    Usability
    8.1
    (10 ratings)
    8.8
    (5 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.7
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (43 ratings)
    3.0
    (1 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.1
    (6 ratings)
    7.2
    (2 ratings)
    Configurability
    5.5
    (5 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    7.6
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    8.4
    (5 ratings)
    -
    (0 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.5
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.5
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    Read&WriteHCL Unica
    Likelihood to Recommend
    Everway (formerly Texthelp and n2y)
    Read&Write is especially well-suited to supporting students with reading accommodations during independent work, content-area instruction, and written-response tasks. In my 5th-grade classroom, one of the most effective scenarios is during science and social studies lessons, where students are expected to read complex informational texts independently. There can also be occasional challenges when websites, PDFs, or testing platforms are not fully compatible with all Read&Write features.
    Incentivized
    Read full review
    HCLSoftware
    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Read full review
    Pros
    Everway (formerly Texthelp and n2y)
    • Creates vocabulary lists for students that include symbols, definitions, and space to add additional notes or images (a staff favorite)
    • Intuitive word prediction that supports spelling, grammar, and reduces the number of keystrokes needed
    • Text-to-speech on any digital text using the regular reader or screenshot reader, making almost any content accessible
    Incentivized
    Read full review
    HCLSoftware
    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Incentivized
    Read full review
    Cons
    Everway (formerly Texthelp and n2y)
    • I would like to use the practice reading aloud tool more, but the kids that I work with have a hard time understanding the concept. I think that, while there are a lot of tools available, sometimes they are hard for younger students to understand.
    • The hover to read function is nice as well, but my students struggle with the fact that if you move the mouse once it starts reading it will start all over in a new area. It's not as smooth as I would like it to be.
    Incentivized
    Read full review
    HCLSoftware
    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Read full review
    Likelihood to Renew
    Everway (formerly Texthelp and n2y)
    I'm just really impressed with the software and the access it gives to learners who are used to coming up against barriers in education. It's a quick-fix for a learner - something they can access usefully and productively with very little training. I also love that learners can access Read&Write on their devices at home - that really is a game changer.
    Incentivized
    Read full review
    HCLSoftware
    There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
    Read full review
    Usability
    Everway (formerly Texthelp and n2y)
    I am giving this an 9. Not a perfect score because working on PDFs is better but not yet as easy as I need for it to be. Working with many students who have executive function challenges, I need a smooth simplistic access method. We are not quite there yet for writing on PDFs. Overall the toolbar on Read&Write is super easy to access and I love that the suite includes several tools on the toolbar providing a solution to many accessibility challenges.
    Incentivized
    Read full review
    HCLSoftware
    Unica provides functionality that is very simple and easy to use. For reporting, we can see Unica system tables. Contact history table, response history tables. We have all the information in one place. Performance-wise, Unica also handles large volumes of data and can run a 5-million-record campaign within minutes. This is something great.
    Incentivized
    Read full review
    Reliability and Availability
    Everway (formerly Texthelp and n2y)
    Seems to be available when Internet is working.
    Incentivized
    Read full review
    HCLSoftware
    No answers on this topic
    Performance
    Everway (formerly Texthelp and n2y)
    there are issues with the dictation not running smoothly.
    Incentivized
    Read full review
    HCLSoftware
    No answers on this topic
    Support Rating
    Everway (formerly Texthelp and n2y)
    The support team at Texthelp is excellent. They're all super helpful and open to feedback and new ideas. Still, more importantly, they are ultimately fully committed to aligning with us and ensuring they help us provide the best education possible. Furthermore, they're open to new features and always communicate this incredibly well.
    Incentivized
    Read full review
    HCLSoftware
    I didn't use the Unica support since it is with IBM, only before.
    Read full review
    Online Training
    Everway (formerly Texthelp and n2y)
    It was easy to learn to use
    Incentivized
    Read full review
    HCLSoftware
    No answers on this topic
    Implementation Rating
    Everway (formerly Texthelp and n2y)
    It took a solid 2 weeks for R&W to work on our students chromebooks even after reaching out to tech support. The toolbar was greyed out and not accessible to students. Took a long time before tech support helped us solve this problem.
    Incentivized
    Read full review
    HCLSoftware
    - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
    Read full review
    Alternatives Considered
    Everway (formerly Texthelp and n2y)
    We are still learning how to use Equatio. I am not a mathematician and therefore I am finding understanding it a bit more difficult. Once I understand how to use it I will be able to cascade it down. My hope is that it will be as useful as Read & Write
    Incentivized
    Read full review
    HCLSoftware
    The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Everway (formerly Texthelp and n2y)
    The pricing is reasonable. A lower tier with just screen reading and basic functions would be nice, but not a deal-breaker.
    Incentivized
    Read full review
    HCLSoftware
    No answers on this topic
    Scalability
    Everway (formerly Texthelp and n2y)
    The product can be used on as many devices at once as needed
    Incentivized
    Read full review
    HCLSoftware
    No answers on this topic
    Return on Investment
    Everway (formerly Texthelp and n2y)
    • We are early to deploying Read&Write but hope to see increased test scores
    • We are early to deploying Read&Write but hope to see decreases in student behaviors triggered by challenging ELA assignments
    • We are early to deploying Read&Write but hope to see improvements in student self perception as a result of increased ELA success
    Incentivized
    Read full review
    HCLSoftware
    • It helps my clients drive their business which in turn, drives more profit for them.
    • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
    • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
    Incentivized
    Read full review
    ScreenShots

    Read&Write Screenshots

    Screenshot of the translatorScreenshot of the text-to-speech functionalityScreenshot of the Similar Word CheckerScreenshot of Screen MaskingScreenshot of a scanScreenshot of the PDF Reader

    HCL Unica Screenshots

    Screenshot of HCL Unica Deliver is the email marketing and messaging execution module of the HCL Unica platform.

Its scalable digital messaging engine helps enterprise marketers design, personalize, and send high-volume, data-driven communications across multiple customer engagement channels.

It’s built for complex and compliant omni-channel campaigns with advanced segmentation, behavioral triggers, and real-time customer data.

Key channels supported include:
• Email — for personalized bulk and trigger-based mailings.
• SMS — send text messages to mobile subscribers.
• WhatsApp — conversational and promotional messaging.
• In-app and Push notifications — mobile push alerts via apps.