Experiture Marketing Platform vs. OutboundEngine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
OutboundEngine
Score 8.2 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Pricing
Experiture Marketing PlatformOutboundEngine
Editions & Modules
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Offerings
Pricing Offerings
ExperitureOutboundEngine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup fee$99 per user
Additional DetailsMore information is available on the vendor's website.
More Pricing Information
Community Pulse
Experiture Marketing PlatformOutboundEngine
Top Pros
Top Cons
Features
Experiture Marketing PlatformOutboundEngine
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Experiture Marketing Platform
9.8
3 Ratings
25% above category average
OutboundEngine
8.0
48 Ratings
5% above category average
WYSIWYG email editor9.83 Ratings00 Ratings
Dynamic content9.93 Ratings00 Ratings
Ability to test dynamic content9.83 Ratings00 Ratings
Landing pages9.93 Ratings00 Ratings
A/B testing10.03 Ratings00 Ratings
Mobile optimization9.83 Ratings8.143 Ratings
Email deliverability reporting9.93 Ratings8.348 Ratings
List management9.02 Ratings7.643 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Experiture Marketing Platform
9.9
3 Ratings
31% above category average
OutboundEngine
7.7
37 Ratings
6% above category average
Lead nurturing automation9.92 Ratings00 Ratings
Lead scoring and grading9.92 Ratings00 Ratings
Data quality management9.93 Ratings00 Ratings
Automated sales alerts and tasks9.93 Ratings7.737 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Experiture Marketing Platform
9.3
2 Ratings
13% above category average
OutboundEngine
-
Ratings
Calendaring9.52 Ratings00 Ratings
Event/webinar marketing9.02 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Experiture Marketing Platform
9.0
2 Ratings
22% above category average
OutboundEngine
7.8
46 Ratings
8% above category average
Social sharing and campaigns9.92 Ratings7.846 Ratings
Social profile integration8.21 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Experiture Marketing Platform
9.6
2 Ratings
28% above category average
OutboundEngine
-
Ratings
Dashboards9.92 Ratings00 Ratings
Standard reports9.92 Ratings00 Ratings
Custom reports9.11 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Experiture Marketing Platform
8.2
3 Ratings
14% above category average
OutboundEngine
-
Ratings
API7.31 Ratings00 Ratings
Role-based workflow & approvals8.21 Ratings00 Ratings
Customizability10.03 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
Best Alternatives
Experiture Marketing PlatformOutboundEngine
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
Kentico Xperience
Kentico Xperience
Score 7.2 out of 10
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User Ratings
Experiture Marketing PlatformOutboundEngine
Likelihood to Recommend
10.0
(3 ratings)
7.8
(59 ratings)
Likelihood to Renew
10.0
(3 ratings)
7.0
(2 ratings)
Usability
9.1
(1 ratings)
8.0
(5 ratings)
Availability
-
(0 ratings)
9.4
(26 ratings)
Support Rating
-
(0 ratings)
5.6
(24 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Experiture Marketing PlatformOutboundEngine
Likelihood to Recommend
Indros Group
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
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Elm Street Technology
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Pros
Indros Group
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
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Elm Street Technology
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Cons
Indros Group
  • Very difficult to assess additional room for improvement, as we are early in our experience.
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Elm Street Technology
  • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
  • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
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Likelihood to Renew
Indros Group
Because they deliver! If Experiture promises they can create or design something, consider it done.
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Elm Street Technology
The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
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Usability
Indros Group
Platform is easy, powerful and very effective in driving new business opportunities!
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Elm Street Technology
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Reliability and Availability
Indros Group
No answers on this topic
Elm Street Technology
I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
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Support Rating
Indros Group
No answers on this topic
Elm Street Technology
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Online Training
Indros Group
Sales and training support is excellent! Tom, The GPS Group
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Elm Street Technology
No answers on this topic
Alternatives Considered
Indros Group
Precision, recall, efficiency, follow through
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Elm Street Technology
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Return on Investment
Indros Group
  • Extremely fast lead conversion
  • Very high ROI
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Elm Street Technology
  • It has provided a consistent email message to my clients
  • It has provided a consistent social media presence for my past clients
  • It has helped me obtain and correlate customer reviews
  • Unfortunately I cannot say that I have any direct information that a sale was generated directly as a result of OutboundEngine. I feel that it has but I have no measurable proof of this
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ScreenShots

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails