ExpressionEngine vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ExpressionEngine
Score 8.6 out of 10
N/A
ExpressionEngine is a content management system from EllisLab in 2002, a successor to pMachine Pro, a blogging system, which is written in object-oriented PHP and uses MySQL for data storage. ExpressionEngine is their flagship Content Delivery Platform.
$249
per year
Optimizely Content Management System
Score 8.6 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
ExpressionEngineOptimizely Content Management System
Editions & Modules
License
$299.00
One Time Fee
No answers on this topic
Offerings
Pricing Offerings
ExpressionEngineOptimizely Content Management System
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
ExpressionEngineOptimizely Content Management System
Features
ExpressionEngineOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
ExpressionEngine
10.0
35 Ratings
20% above category average
Optimizely Content Management System
8.5
167 Ratings
3% above category average
Role-based user permissions10.035 Ratings8.5167 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ExpressionEngine
9.3
28 Ratings
18% above category average
Optimizely Content Management System
7.9
164 Ratings
2% above category average
API9.024 Ratings8.0157 Ratings
Internationalization / multi-language9.622 Ratings7.9125 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
ExpressionEngine
8.9
35 Ratings
13% above category average
Optimizely Content Management System
7.8
192 Ratings
0% above category average
WYSIWYG editor9.232 Ratings7.7176 Ratings
Code quality / cleanliness10.034 Ratings8.2164 Ratings
Admin section9.234 Ratings8.1176 Ratings
Page templates8.029 Ratings8.2170 Ratings
Library of website themes7.011 Ratings7.596 Ratings
Mobile optimization / responsive design9.817 Ratings7.9174 Ratings
Publishing workflow9.027 Ratings8.2170 Ratings
Form generator9.220 Ratings6.7129 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
ExpressionEngine
9.4
35 Ratings
23% above category average
Optimizely Content Management System
7.5
178 Ratings
1% above category average
Content taxonomy10.027 Ratings8.1163 Ratings
SEO support10.027 Ratings7.1162 Ratings
Bulk management9.229 Ratings7.0135 Ratings
Availability / breadth of extensions8.034 Ratings7.5141 Ratings
Community / comment management9.831 Ratings8.0116 Ratings
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ExpressionEngineOptimizely Content Management System
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Score 9.0 out of 10
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Enterprises
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User Ratings
ExpressionEngineOptimizely Content Management System
Likelihood to Recommend
10.0
(63 ratings)
8.6
(220 ratings)
Likelihood to Renew
9.2
(36 ratings)
9.7
(34 ratings)
Usability
5.3
(6 ratings)
8.5
(89 ratings)
Availability
10.0
(1 ratings)
9.2
(4 ratings)
Performance
2.8
(2 ratings)
-
(0 ratings)
Support Rating
6.2
(4 ratings)
10.0
(8 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
6.9
(3 ratings)
6.4
(2 ratings)
Product Scalability
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
ExpressionEngineOptimizely Content Management System
Likelihood to Recommend
Open Source
ExpressionEngine is a very powerful and flexible content management system. It can handle a simple small business website all the way to a large corporation's website. If you are a business with multiple websites ExpresionEngine can handle that as well with it's Multiple Site Manager. I think ExpressionEngine would be less appropriate for a global large scale business with a magnitude of sites with different regions and languages.
Read full review
Optimizely
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
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Pros
Open Source
  • Content structuring. You can set up channels and fields to hold just about any kind of information imaginable; text, images, videos, numbers, code, etc. You can structure this information any way you want and in any order. You literally create your own information database just the way you want it using a clear, easy online interface.
  • Template system. Utter freedom. Need I say more?
  • Exensible. There are a lot of add-ons, extensions, and other external modules that extend the core functionality of ExpressionEngine. Need a user management system? Check out the User module at http://solspace.com.
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Optimizely
  • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
Read full review
Cons
Open Source
  • For me, one of the greatest strengths of ExpressionEngine is also one of their weaknesses. There are so many add-ons available (some free, some not) for ExpressionEngine to allow you to do just about anything you want. However, the more add-ons that you use the more you have to deal with when performing updates. For instance, is the add-on compatible with the new version of ExpressionEngine - or even another add-on? What if that add-on gets abandoned by the developer - is there another that can perform the same functionality?
  • I think that ExpressionEngine needs to offer more out of the box than it does. Yes, you can get add-ons for just about anything but this adds to the cost. I have a list of add-ons that I use on almost every site which can raise the cost of getting started with a new site by $100-300. So add that to the cost of a license and you're at $400-600 and you haven't even started working on it yet. For instance, I shouldn't have to buy an add-on to allow me to customize the menu for my end-users.
  • The membership management feature is seriously lacking. Fortunately, there are add-ons (for an additional cost) to allow you to manage things better.
Read full review
Optimizely
  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
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Likelihood to Renew
Open Source
I'm satisfied with the way that my site runs on EE. My primary concern is that support is now a profit center for EE's publisher and so they've consequently gutted their community support boards. However, a good EE community is developing at StackExchange. At this stage, I don't think that EE is a good choice for an individual site owner. WordPress or SquareSpace would be a better choice unless you have a budget for support.
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Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Open Source
ExpressionEngine is very powerful and flexible. With this flexibility comes a bit of a learning curve. There are some great online resources for getting up to speed with EE, but the control panel can be a bit daunting. A lot of EE's installation process involves settings, configurations and flipping of switches. It is tedious, but well worth it as you ultimately have a very robust, secure and scalable CMS. Also, as of version 2.9.2, the control panel isn't responsive natively. You'll want to have a big enough screen to see the full control panel UI. Personally, I think the control panel would benefit from a major overhaul. It would be nice to see the colors and UI controls "modernized" and be able to more effectively customize the layout. Yes, some of this is built-in, and there are third-party add-ons to help, but maybe we'll see more refinement in future versions.
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Optimizely
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
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Reliability and Availability
Open Source
Never experienced an issue like this with it
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Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Performance
Open Source
The admin section would slow to a crawl the larger the tag section grew. There were many areas where better pagination would've helped improve performance. Nothing complicated, which made the lag so frustrating
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Optimizely
No answers on this topic
Support Rating
Open Source
I have personally never found any complications when trying to receive support from EllisLab in regards to ExpressionEngine when using the support plans they offer. I have always been responded to promptly and received satisfactory help with whatever my needs were in an extremely timely manner. This makes rating the support offered an easy job for me
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Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
Open Source
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Open Source
After installing the system a few times, you can see a pattern of things that have to be done to work the way you want them (settings, paths, etc.). By knowing what you want, you can put together some scripts that prepare the file system for installation, adjust post installation configuration settings, and install initial templates.
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Optimizely
I was not fully involved.
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Alternatives Considered
Open Source
ExpressionEngine is vastly more flexible than any other content management system I have used to date and the quality of the add-ons are significantly higher than what you find in other directories. The ExpressionEngine community is also very willing and helpful with if you have any questions or run into any issues.
Read full review
Optimizely
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
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Scalability
Open Source
Maybe it's scale-able from the content user perspective, but it was very limited from the programmers perspective. So many custom hacks were necessary that it reached a point it would be impossible to upgrade to a newer version
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Optimizely
No answers on this topic
Return on Investment
Open Source
  • Being able to be recognized as a leader within the ExpressionEngine development community has led to us being sought out by those customers seeking expert guidance.
  • We tend to specialize in using ExpressionEngine for our customers, so it has been easier to ramp new resources up on our development process, as well as be able to seek out independent experts to use as sub contractors or freelancers.
  • As we have been using ExpressionEngine almost exclusively for a number of years, we have built a reusable repository of proprietary code that makes our development process much more efficient and decreases the effort required for our projects.
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Optimizely
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.