eZ Platform vs. Google Tag Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
eZ Platform
Score 5.0 out of 10
N/A
ezPlatform, formerly ezPublish is a content management solution from eZ Systems. The vendor says their solution provides organizations with the technology and framework to build a suite of digital experiences including news and media sites, brand sites, multichannel apps and the Internet of Things, intranets and web portals. This solution is multichannel, multilingual and multisite ready. ezPlatform features user defined content and classes, version control, templates, workflow…N/A
Google Tag Manager
Score 8.4 out of 10
N/A
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A
Pricing
eZ PlatformGoogle Tag Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
eZ PlatformGoogle Tag Manager
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
eZ PlatformGoogle Tag Manager
Security
Comparison of Security features of Product A and Product B
eZ Platform
9.0
1 Ratings
12% above category average
Google Tag Manager
9.8
53 Ratings
13% above category average
Role-based user permissions9.01 Ratings9.853 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
eZ Platform
8.0
1 Ratings
4% above category average
Google Tag Manager
-
Ratings
API7.01 Ratings00 Ratings
Internationalization / multi-language9.01 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
eZ Platform
5.4
1 Ratings
34% below category average
Google Tag Manager
-
Ratings
WYSIWYG editor7.01 Ratings00 Ratings
Code quality / cleanliness5.01 Ratings00 Ratings
Admin section7.01 Ratings00 Ratings
Page templates3.01 Ratings00 Ratings
Library of website themes2.01 Ratings00 Ratings
Publishing workflow8.01 Ratings00 Ratings
Form generator6.01 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
eZ Platform
5.6
1 Ratings
27% below category average
Google Tag Manager
-
Ratings
Content taxonomy9.01 Ratings00 Ratings
SEO support5.01 Ratings00 Ratings
Bulk management2.01 Ratings00 Ratings
Availability / breadth of extensions6.01 Ratings00 Ratings
Community / comment management6.01 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
eZ Platform
-
Ratings
Google Tag Manager
8.1
64 Ratings
1% above category average
Tag library00 Ratings7.859 Ratings
Tag variable mapping00 Ratings8.052 Ratings
Ease of writing custom tags00 Ratings7.563 Ratings
Rules-driven tag execution00 Ratings8.358 Ratings
Tag performance monitoring00 Ratings7.855 Ratings
Page load times00 Ratings8.346 Ratings
Mobile app tagging00 Ratings8.432 Ratings
Library of JavaScript extensions00 Ratings8.735 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
eZ Platform
-
Ratings
Google Tag Manager
9.0
64 Ratings
8% above category average
Event tracking00 Ratings9.961 Ratings
Mobile event tracking00 Ratings9.844 Ratings
Data distribution management00 Ratings8.639 Ratings
Universal data layer00 Ratings8.755 Ratings
Automated error checking00 Ratings7.944 Ratings
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eZ PlatformGoogle Tag Manager
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User Ratings
eZ PlatformGoogle Tag Manager
Likelihood to Recommend
6.0
(1 ratings)
9.7
(68 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(6 ratings)
Usability
-
(0 ratings)
9.3
(13 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
8.3
(11 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Implementation Rating
-
(0 ratings)
9.8
(2 ratings)
User Testimonials
eZ PlatformGoogle Tag Manager
Likelihood to Recommend
eZ Systems
For a new site: 1. Are there any hosting requirements? eZ Publish works best on a traditional LAMP stack. 2. What is the expertise of the development and systems administrations individuals? There should be some PHP development experience and a solid level of Apache and MySQL hosting. 3. Who will be managing the content of the site? What is their bandwidth for training? For ongoing content changes?
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Google
Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
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Pros
eZ Systems
  • Content Taxonomy: Content is managed in a tree. Though taxonomy vs folksonomy is a near-religious debate among professionals, clients seeing the system for the first time just seem to "get it" more often.
  • Content Flexibility: Common content types such as blog posts and articles are available out of the box. However, customizing these and creating new content types is very easy.
  • Developer Friendly: Developers need only a little PHP experience to get started. Of course being an expert doesn't hurt and opens the door for the development of custom modules.
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Google
  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
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Cons
eZ Systems
  • The template language: Outputting content or doing something special with it requires use of the templating language. Myself along with other developers I have trained, found this to be one of the biggest hurdles.
  • Layout of physical files: The system decides what settings files and templates to use based on a hierarchy of modules. The same file can exist in multiple modules and you can find yourself deep within very similar looking folder structures, causing confusion during debugging.
  • Community: eZ has a solid set of community contributors but the gap between it and Drupal or Wordpress is pretty large.
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Google
  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
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Likelihood to Renew
eZ Systems
No answers on this topic
Google
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
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Usability
eZ Systems
No answers on this topic
Google
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
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Support Rating
eZ Systems
No answers on this topic
Google
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP). In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
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Online Training
eZ Systems
No answers on this topic
Google
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
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Implementation Rating
eZ Systems
No answers on this topic
Google
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
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Alternatives Considered
eZ Systems
eZ Publish isn't as large in community size and number of installations as other content management systems. However, it's just as capable and met our needs:
  • Developers, system administrators, and project manager can all speak the same language during the development and maintenance cycles of a site.
  • End-user training is very straight-forward.
  • Vendor support is available.
  • Client IT departments can access if need (developers/designers/sysadmins).
  • The community is there (forums) and there are solid contributions (extensions) from both the vendor and the community.
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Google
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
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Return on Investment
eZ Systems
  • Common knowledge: By making eZ a core offering, developers, system administrators, and project managers were able to communicate with each other effectively.
  • Training: Due to its content taxonomy, end-user training often went well.
  • Support: In our case, we had Gold support from eZ Publish which saved time and helped with customizations.
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Google
  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
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ScreenShots

eZ Platform Screenshots

Screenshot of Editors and marketers create content.Screenshot of Content strategists model their content.