EZ Texting vs. Fin

EZ Texting would be well suited for a small business that doesn't have the man power to be able to contact all of the leads they have coming in or who struggles to maintain communication with current clients at times. It would not be appropriate for a business who is looking to send phishing texts out to a large group of people.

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I can't think of anything off the top of my head regarding less appropriate. However, this product is very customizable. I think with some improvement in reporting it could be better, however, I would recommend due to these types of things. I love the knowledge base and creating those help centers. I would say that it is fairly easy to set up, but once you set it up, not really knowing all the things, it's hard to go back and change, so it would be nice to have an overall idea of guidance prior to the original setup that can just be improved over time.

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• I appreciate the detailed delivery reports.
• The support team’s quick responses are appreciated.
• The automation feature is incredibly handy for instantly messaging leads right after they sign up.
• The onboarding process is straightforward.
• Genuine customer inquiries show up in the inbox, organizing important messages in one place.
• You can avoid the email spam folder by using ez texting!
• Opt-outs resolve themselves.

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• The AI agent can answer our users' questions accurately based on the information available in our Help Center.
• Ability to set up workflows and procedures helps our team automate repetitive tasks.
• The inbox layout is clean and easy to navigate, and we can set views to suit our preferences.

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• Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
• I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
• The app didn't work if I used google SSO - i couldn't ever get signed in.

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• I wish I could pull reports on the conversations that have been closed.
• I wish I could tag fin categories in addition to our live help desk conversations so I can get a good read on the types of questions users are asking.

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We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.

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We have been and will be continuing our journey with Intercom and nothing too concerning has happened that I have experienced or heard of that has us on the edge yet. If it ever happens it will be something along the lines of "Outgrowing" the use of need of the platform.

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EZ Text was very easy to set up and very intuitive. It does not take long at all to add your contact lists or to set up templates. It takes a second to get used to when it comes to sending mass group texts, but all in all, it does what we need to do and was easy to implement. We were able to do it ourselves.

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Intuitive is a very accurate descriptor. Features do not seem to be hidden by poor UI. Things are usually where you would expect them to be, and the UI has been designed to make it pleasant to work within the platform. The platform also scales really well. Both small and large organizations can achieve a great return on investment by using it.

We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).

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always there

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It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive

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Fin is super quick and top notch.

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EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!

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I can get help by asking Fin questions about itself. It answers accurately, citing its own Help Center resources with visuals. It can reason and dialogue well. But when it comes to getting human support for Fin, it is not as quick. It can sometimes take a few days. They are polite and well-meaning. Some things aren't their fault (product limitations), but there was one occasion where something took a long time to resolve with lots of back and forth but it was I who found out the error in the end that they missed, so they didn't really help resolve it.

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It was great. We were able to walk through step by step and get our questions answered along the way.

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The most important aspect of implementation was selecting a valuable keyword. When we first started using EZ Texting, we were able to grab a simple, easy word to use to connect people to our texts. That proved invaluable in our marketing and selling people on using the service. If we didn't have a good word, I would imagine it wouldn't have been as successful.

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The implementation was surprisingly easy but we are having to adapt from our old process to work well with Intercom.

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We chose EZ Texting over enterprise solutions because of it's ease of set up, ease of use, and low barrier to entry. We had discussions with other companies, and it seemed very complicated and would require a lot of set up on our end. We don't have a dedicated IT or marketing team. We are a small business. So those barriers were just too complicated and we decided to go with an easier solution.

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Fin far surpasses these other options in platform features and capabilities. Fin allows for side-by-side use by both the Marketing and Support teams, while none of the other similar products did that well. Most platforms are designed for one or the other, not both.

We have been grandfathered into our old package, but I wish there were better package options offered now.

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We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.

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The product is very scalable and has helped us scale our user base and onboard 10x the users in just one month. We couldn't have done it without Fin

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easy access

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• Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
• Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

• New role opportunities — Using the “Fin-first” approach has reduced the workload for our Tier 1 team, giving them more time to focus on their own career growth. It’s also opened the door to a dedicated, AI-focused role, where a team member regularly reviews Fin’s answers and makes updates to help it perform even better.
• Enabling Fin has also reduced our response time and allowed us to meet SLA's.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info