Figma vs. WebEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Figma
Score 8.9 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$15
per month per editor
WebEngage
Score 4.3 out of 10
N/A
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification Email Marketing SMS Marketing Facebook Remarketing According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the…N/A
Pricing
FigmaWebEngage
Editions & Modules
Professional
$144
per year
Organization
$540
per year
Starter
Free
No answers on this topic
Offerings
Pricing Offerings
FigmaWebEngage
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.
More Pricing Information
Community Pulse
FigmaWebEngage
Features
FigmaWebEngage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Figma
-
Ratings
WebEngage
7.4
6 Ratings
3% below category average
Dynamic content00 Ratings7.36 Ratings
Ability to test dynamic content00 Ratings7.76 Ratings
Mobile optimization00 Ratings6.35 Ratings
Email deliverability reporting00 Ratings7.16 Ratings
List management00 Ratings7.86 Ratings
Triggered drip sequences00 Ratings8.26 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Figma
-
Ratings
WebEngage
6.1
5 Ratings
25% below category average
Lead nurturing automation00 Ratings6.65 Ratings
Automated sales alerts and tasks00 Ratings5.65 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Figma
-
Ratings
WebEngage
6.9
6 Ratings
7% below category average
Calendaring00 Ratings8.05 Ratings
Event/webinar marketing00 Ratings5.74 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Figma
-
Ratings
WebEngage
7.2
6 Ratings
2% below category average
Dashboards00 Ratings7.56 Ratings
Standard reports00 Ratings7.56 Ratings
Custom reports00 Ratings6.76 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Figma
-
Ratings
WebEngage
7.1
6 Ratings
5% below category average
API00 Ratings8.26 Ratings
Role-based workflow & approvals00 Ratings7.15 Ratings
Customizability00 Ratings6.85 Ratings
Integration with Salesforce.com00 Ratings6.15 Ratings
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FigmaWebEngage
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Score 9.9 out of 10
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User Ratings
FigmaWebEngage
Likelihood to Recommend
8.9
(205 ratings)
7.3
(6 ratings)
Likelihood to Renew
10.0
(7 ratings)
-
(0 ratings)
Usability
8.1
(40 ratings)
-
(0 ratings)
Availability
5.5
(1 ratings)
-
(0 ratings)
Performance
8.2
(1 ratings)
-
(0 ratings)
Support Rating
5.1
(17 ratings)
-
(0 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Online Training
6.4
(1 ratings)
-
(0 ratings)
Configurability
6.4
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Professional Services
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
FigmaWebEngage
Likelihood to Recommend
Figma
I would recommend if you need to start from scratch a product UI or any customer journey that you need to implement that requires designing and visualizing different steps to complete a process. I would recommend that any design/UI/UX team brainstorm and make proposals that they can compare and discuss in a visual way.
Read full review
WebEngage
WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Read full review
Pros
Figma
  • Figma allows us to create universal content. This means that if multiple designers want to re-use a piece of content, and if everyone's content should be dynamically updated from time to time, we can easily accomplish this by turning design elements into a universal instance. Then, if an update is needed, we can push the change out to all assets at once. It's very efficient and ensures we're all updating content accordingly.
  • Figma also allows us to set parameters for the company's brand guide and share them across various designers. This way, we can easily pull from approved brand fonts, colors, and more, which allows our assets to remain unified across multiple touchpoints.
  • Figma also allowed us to create and install our own plugin, which we use to export every slide we have in a frame at one time, versus the default export feature, which limits you to one slice at a time. This is particularly useful for us when we're working on email templates, since we tend to have a ton of slices in any given series.
Read full review
WebEngage
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Read full review
Cons
Figma
  • It will be great if Figma will consider having the Pages where interactions can be stitched together among the Pages and not just one page with so many Frames to create the stand-alone clickable prototype that can be used to simulate the intended UX
  • Bring back the Inspect Mode tab right on the right-side panel of the main workspace instead of hiding behind the Dev Mode.
  • Figma Slides feature could be improved quite a bit more in order to be easier to assemble slides into a presentation deck and having pre-built templates for slides can be useful too.
Read full review
WebEngage
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Read full review
Likelihood to Renew
Figma
Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
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WebEngage
No answers on this topic
Usability
Figma
There's a bit of a learning curve, but generally I think it's both more powerful and intuitive that other UX design tools. Most of what I need to do as a designer can be done in this platform, from basic wireframes to creating a design system, to creating pixel perfect designs, to prototyping to dev handoff.
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WebEngage
No answers on this topic
Reliability and Availability
Figma
The only regret I have is, its not available when there is no internet
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WebEngage
No answers on this topic
Performance
Figma
I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
Read full review
WebEngage
No answers on this topic
Support Rating
Figma
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
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WebEngage
No answers on this topic
In-Person Training
Figma
In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
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WebEngage
No answers on this topic
Online Training
Figma
Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
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WebEngage
No answers on this topic
Alternatives Considered
Figma
Miro is more user-friendly than Figma, but is less robust in terms of web prototyping and graphic design. While Figma isn't made to be used as a design tool, our team has taken to using it as such because it's richer in functions and personalizations compared to Miro and Figma.
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WebEngage
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
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Scalability
Figma
I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
Read full review
WebEngage
No answers on this topic
Return on Investment
Figma
  • Allows us to get funding for further phases of the project (which is uncountable)
  • Well, it lets us show off when needed due to well suited UI-oriented character
  • Easily approachable by anyone (browser use)
  • User friendly interface
  • More advanced cooperation requires some of the users to have a license
Read full review
WebEngage
  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
Read full review
ScreenShots

WebEngage Screenshots

Screenshot of Webengage dashboard - User AnalyticsScreenshot of Webenagge dashboard - User DetailsScreenshot of Webengage dashboard - Creating Mobile notificationsScreenshot of Webengage dashboard - Creating EmailsScreenshot of Webengage Dashboard - Journey DesignerScreenshot of Webengage Dashboard - Journey Designer (2)