What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
100 Ratings
10 Ratings

Firebase

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
100 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Attribute Ratings

  • Firebase is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.7

Firebase

87%
28 Ratings
8.0

Leanplum

80%
5 Ratings

Usability

9.5

Firebase

95%
2 Ratings

Leanplum

N/A
0 Ratings

Support Rating

7.9

Firebase

79%
13 Ratings

Leanplum

N/A
0 Ratings

Likelihood to Recommend

Firebase

When it comes to product development, Firebase is the greatest tool for startups with limited resources and team members. Having a suitable authentication and database is simple and inexpensive. While I recommend Firebase for analytics, it is not ideal for a corporation that requires a SQL database.
Ore Kamin | TrustRadius Reviewer

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble | TrustRadius Reviewer

Pros

Firebase

  • Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
  • When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
  • Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Sam Lepak | TrustRadius Reviewer

Leanplum

  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
Becky Jewell Laughton | TrustRadius Reviewer

Cons

Firebase

  • Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
  • More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
  • City-specific data instead of just country-specific data would have been a huge plus as well.
Evan Laird | TrustRadius Reviewer

Leanplum

  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien | TrustRadius Reviewer

Pricing Details

Firebase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0.01 Per Verification

Firebase Editions & Modules

Edition
Phone Authentication$0.011
Stored Data$0.182
  1. Per Verification
  2. Per GiB
Additional Pricing Details

Leanplum

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Leanplum Editions & Modules

Additional Pricing Details

Usability

Firebase

Firebase 9.5
Based on 2 answers
It is simple to use overall, the console's main menu is divided into Develop, Quality, Analytics and Grow - which have further subdivisions by their set of features and tools. Develop and Quality are relevant for product and tech. Analytics is relevant for product, analytics and Grow is relevant for marketing. This makes the overall use very easy.
Anonymous | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

Support Rating

Firebase

Firebase 7.9
Based on 13 answers
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
Anonymous | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

Alternatives Considered

Firebase

Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
Anonymous | TrustRadius Reviewer

Leanplum

I was not a part of making the decision to use Leanplum over its competitors.
Matthew Guimond | TrustRadius Reviewer

Return on Investment

Firebase

  • Firebase has meant that we can go to market more quickly due to its automation of repetitive boiler plate tasks, such as authentication provider support
  • Firebase's free tier is ideal for low to moderate use apps, and if your app grows to high use, the paid tier is very affordable
  • Firebase's excellent cross platform support has reduced development expense when porting apps to other platforms
Anonymous | TrustRadius Reviewer

Leanplum

  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
Manjeet Singh | TrustRadius Reviewer

Add comparison