FirstHive vs. Listrak

It is well suited for all B2B and B2C industries to manage customers data and execute inbound campaigns

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.

Incentivized

• Data segmentation
• Data push without uploading to Facebook and Google ads platforms
• Inbound marketing campaigns execution without uploading our precious data into 3rd party platforms
• Email and SMS autiomation

• Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
• Importing and exporting lists is very self explanatory and easy to manage.
• The main dash has a great overview of your most recent messages and metrics.

Incentivized

• Loading time
• Ease of integration

• It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
• Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

Incentivized

FirstHive is the first software of its kind that I use. It was recommended to me by a colleague who told me he is very happy with it, but he uses it for professional and non-educational purposes (as is my case). Indeed, even at an educational level, it is software that works. It would be helpful to create an educational version with fewer features and a more affordable price.

Incentivized

The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.

Incentivized

• EDM campaigns improved a lot with 20% increment in leads
• SMS open rate has improved with tracking clicks options to optimize the campaign

• Increasing our awareness of effective marketing email campaigns
• Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.