Likelihood to Recommend It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.
Read full review After extensive research of DSP and DMP platforms in the market, our agency made the wise decision to license TTD's platform and develop a long-term partnership. TTD continues to innovate and offer cutting-edge media buying solutions, access to more audience data segments, and access to new and emerging media channels like CTV/OTT and digital-out-of-home. We couldn't be happier with TTD's technology and is one of the most advanced agency users of TTD is a key differentiator for our agency.
Read full review Pros The platform is very easy to use. Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities. The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign. Read full review User engagement - Cookie matching provides better engagement and effectiveness Reporting of campaigns - Great reporting on display advertising & platforms Dashboard reporting - Scalable to global deployment & campaigns Read full review Cons Tutorial videos would be helpful to support articles. Read full review Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings. The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters. Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag. Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date. Read full review Likelihood to Renew The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!
Read full review Usability It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Read full review Support Rating We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Read full review Alternatives Considered The Trade Desk is a much better product than
AppNexus . Even though both products showed promise awhile back,
AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Read full review Return on Investment From an ad operations standpoint, traffickers were able to test and edit high impact units with ease. We are able to update ad units quickly and efficiently. Read full review The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing. We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk. We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable. Read full review ScreenShots