FloristWare vs. Highrise CRM (discontinued)

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.

We chose to work with the Basecamp product and along with it came Highrise. They're a great 37 signals package together. So we chose to work with Highrise because of Basecamp

Incentivized

• The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
• The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
• The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.

• Easy batch upload of new contacts - if you gathered names and contact info for a bunch of people at an event or conference or what have you, put it in a spreadsheet and upload it for easy and efficient adding to the database.
• Simple communication and outreach tracking - each user has an individualized dropbox email address; you can BCC:, CC:, or forward an email to or from a client or contact, and Highrise automatically associates and records that email with the contact in the database.
• Task assignments - users can create and task assignments associated with specific contacts (ie - Send Suzy J. a gift box on Oct 1; Follow Marla K. and Billy Z. on Twitter & Facebook; Get an updated address from Nathan R.)
• Tags - easily create lists of contacts who fit certain needs (I need a: food blogger, in TX, who has a Facebook page - we have "food blogger", "TX," and "Facebook" tags in our system) that is then exportable; also useful for knowing the important associations of a particular contact.

Incentivized

• I would like to see the ability to save work and continue later (as in pause order entering).
• I would like to see in the future a more advanced routing module.

• Im actually pretty happy with the system as it is. The best aspect of Highrise is that it is very easy to work with - no need to struggle with manuals and lengthy training.
• Not really a problem I suppose but I pay for Highrise as part of a suite which includes other products - Basecamp, Backpack and Campfire. It would be nice to see more integration between these products.

Highrise is easy to use, has a nice UI overall, quick to load, and does most of what we need.

Incentivized

I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.

It's quick and easy to setup and use. There isn't any feature "bloat". Nothing to struggle with

Support is outstanding, Mark wouldn't allow anything less!

They are quick and SO nice. They are very friendly and are eager to help.

Incentivized

I have never felt the need to seek out an alternative to Floristware.

Highrise is simple to use and is run by the same folks who build Basecamp and 37Signals. We wanted something that would do the essentials without the cumbersome bells and whistles. Salesforce is almost too complicated if you don't have a whole sales operation and analytics division. One day we will probably outgrow Highrise, but not yet.

Incentivized

• Has kept us on top of account billing, so positive

• Better customer service, I am able to look up client info in a more organized way
• I feel that our efficiency has really increased. Highrise is a lot faster than our old program
• Highrise keeps us very organized. but it would be helpful if there was a project management section we could implement

Incentivized