Highrise is a CRM that's ready to go from day one
July 07, 2019

Highrise is a CRM that's ready to go from day one

Blake Baron | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Highrise

We use Highrise as our informal CRM. It's an outstanding, lightweight solution that can be used by fast-paced entrepreneurial organizations. It's not quite as robust as something like Salesforce, but it's ready to perform from the get-go. We use it all across the organization since it allows unlimited application instances and custom logins. We also use it to catalog sales contacts and remind sales reps to follow up with customers.
  • Intuitive to use.
  • Easy to set-up.
  • Catalogs all correspondence to and from a contact simply with an email blind copy.
  • There's a huge opportunity to apply machine learning and predict optimal contact times.
  • Not the easiest workflow to merge two organizations (i.e. make ACME, Inc. and ACME, Incorporated one organization).
  • The software doesn't handle unassigned contacts well.
  • We use it to streamline and assign inbound sales calls.
  • Sales reps use it to automatically store correspondence , schedule follow ups, and note requirements.
  • We download the text data and apply big data techniques to learn about customer needs and product requirements in the aggregate.
Highrise is simple to use and is run by the same folks who build Basecamp and 37Signals. We wanted something that would do the essentials without the cumbersome bells and whistles. Salesforce is almost too complicated if you don't have a whole sales operation and analytics division. One day we will probably outgrow Highrise, but not yet.
If you are an enterprise organization with a massive budget for sales software, go with Salesforce. Highrise simply won't be robust enough for your large sales team. However, if you're a small to medium-sized business needing a CRM that's agile and constantly updated, go with Highrise. It's very simple to use and there's no real need for user training.