FlowUp vs. Iterable

FlowUp is a well-suited tool for follow-up and marketing automation and it's worth giving a trial. This tool facilitates ease to engage with leads and customers more effectively and efficiently.

Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.

Incentivized

• FlowUp presents planning schemes to make sales and communications during jobs such as software development or to create contract plans after completion much easier than they would be without it, by offering direct communication methods for sending announcements, proposals, or simply interacting privately.

Incentivized

• It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
• Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
• The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.

Incentivized

• I haven't encountered any fault so far as this tool is well designed to be user-friendly and intuitive hence achieving all my needs.

Incentivized

• Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
• Their image uploading is very basic - but they are working on releasing a new version soon.
• It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation

Incentivized

Extremely easy to use, deeply integrated into our infrastructure

Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.

Incentivized

Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.

Incentivized

The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

Incentivized

I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.

Incentivized

It's very outstanding for real-time sales reporting. Excellent with lead management. Efficient with email management. Customization of the dashboard.

Incentivized

The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms

Incentivized

We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.

Incentivized

• There has been a big increase in the company's profit rate in the last quarter, and all thanks to the fact that we have started implementing Flowup for our commercial strategies, the reason for this being to be able to further expand our possibilities to reach potential clientele and other managers in the team.

Incentivized

• This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
• The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!

Incentivized