GoSpotCheck by FORM enables brands to streamline their sales and merchandising team's surveys, audits and reports through mobile data collection. Companies can arm their teams with GoSpotCheck's mobile app to get real-time information about merchandising, product line performance and competitive research.
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Google Universal Analytics (discontinued)
Score7.6 out of 10
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Google Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.
GoSpotCheck has been great when we want to collect data regarding price, number of items, yes or no responses and pictures, however it is not best used as a tool for audited large number or products. It is fairly easy to do this in the app but the data from the backend is a little bit of a nightmare! I'm hoping one day this can be looked into and provide a different way of collecting the multiple select question data to better suit audit data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
Ease of designing and creating survey questions for field team to answer. It was so easy to edit, add or remove questions so that I could alter what I wanted to see in real time.
Ease of completing survey on mobile device. While it was important for the data to be collected, it needed to be done efficiently. The app was easy to use, navigate and made filling out the surveys quick.
Customer Service- whenever we had a question or an issue, customer service was there to solve the problem quickly and effectively. Typically an email was the best way to get a quick answer. Their service and sales teams would also help us build missions to ensure we are capturing the data we want to capture and were able to export it and read it the way we wanted.
Ease of the back end system, not just building missions as previously stated, but also reading and exporting the data and photos collected.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
We used to use a product called "Stay in Front." This was a product that was used prior to my arrival at Alliance so I don't know a lot of the ins and outs regarding comparison. I have heard that Stay in Front had a much better auditing system, however retrieving pictures from the software was a little cumbersome and not as efficient as what GSC has set up for its users. The ability to pull data quickly and consistently for our clients is so important and one of the reasons why we made the switch. GSC is also often updating and upgrading the software to include more functionality and this is something we can really take hold of.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The ROI was difficult to measure in dollars or units, but the data and intel we were able to collect and provide to our buying teams and use internally was invaluable. We no longer have the team collecting data in the field and it's a huge miss.
Alerted marketing team of competitor's promotions, merchandising and POP
Alerted product team of new products coming to market, feedback on new products in market, and consumer feedback on our products
Visibility to inventory standings and areas that needed improvement
A way to track in store planogram changes and total SKU count by brand - used to leverage our products in line review meetings
Ability to capture endless photos of merchandising and new products to have a visual at meetings
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
