GoSpotCheck by FORM enables brands to streamline their sales and merchandising team's surveys, audits and reports through mobile data collection. Companies can arm their teams with GoSpotCheck's mobile app to get real-time information about merchandising, product line performance and competitive research.
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Woopra
Score3 out of 10
Enterprise companies (1,001+ employees)
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.
GoSpotCheck has been great when we want to collect data regarding price, number of items, yes or no responses and pictures, however it is not best used as a tool for audited large number or products. It is fairly easy to do this in the app but the data from the backend is a little bit of a nightmare! I'm hoping one day this can be looked into and provide a different way of collecting the multiple select question data to better suit audit data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Ease of designing and creating survey questions for field team to answer. It was so easy to edit, add or remove questions so that I could alter what I wanted to see in real time.
Ease of completing survey on mobile device. While it was important for the data to be collected, it needed to be done efficiently. The app was easy to use, navigate and made filling out the surveys quick.
Customer Service- whenever we had a question or an issue, customer service was there to solve the problem quickly and effectively. Typically an email was the best way to get a quick answer. Their service and sales teams would also help us build missions to ensure we are capturing the data we want to capture and were able to export it and read it the way we wanted.
Ease of the back end system, not just building missions as previously stated, but also reading and exporting the data and photos collected.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
We used to use a product called "Stay in Front." This was a product that was used prior to my arrival at Alliance so I don't know a lot of the ins and outs regarding comparison. I have heard that Stay in Front had a much better auditing system, however retrieving pictures from the software was a little cumbersome and not as efficient as what GSC has set up for its users. The ability to pull data quickly and consistently for our clients is so important and one of the reasons why we made the switch. GSC is also often updating and upgrading the software to include more functionality and this is something we can really take hold of.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The ROI was difficult to measure in dollars or units, but the data and intel we were able to collect and provide to our buying teams and use internally was invaluable. We no longer have the team collecting data in the field and it's a huge miss.
Alerted marketing team of competitor's promotions, merchandising and POP
Alerted product team of new products coming to market, feedback on new products in market, and consumer feedback on our products
Visibility to inventory standings and areas that needed improvement
A way to track in store planogram changes and total SKU count by brand - used to leverage our products in line review meetings
Ability to capture endless photos of merchandising and new products to have a visual at meetings
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Really helped us begin to segment our users based on their engagement and retention.
Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
