Foundry ABM vs. nfluence Adserver

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Foundry ABM
Score 8.0 out of 10
N/A
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
nfluence Adserver
Score 0.0 out of 10
N/A
N/AN/A
Pricing
Foundry ABMnfluence Adserver
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Foundry ABMnfluence Adserver
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Foundry ABMnfluence Adserver
Considered Both Products
Foundry ABM
Chose Foundry ABM
Triblio has a different use-case and has been delivering the right solution to us.
Chose Foundry ABM
I tried Terminus at a previous company. They were very expensive and had no business impact for us.
Chose Foundry ABM
We selected Triblio over Demandbase because of the pricing. Demandbase cost a lot more but the feature set from our point of view looked pretty similar.
Chose Foundry ABM
The transparency in the build-out of engagement and intent is better than most competitors. The ability to alter scoring methodology is a primary reason as to why Triblio stood out as compared to those where we had to work with their scoring models out of the box and take as is.
Chose Foundry ABM
As someone on the sales side, I don't know much about these tools' differences. However, I have had a very good experience with Triblio. It seems like it is more robust, and we can gain more information about our website visitors. I believe we picked them because of this reason.
Chose Foundry ABM
Pricing was better, and advertising capabilities were seen as better at the time of evaluation.
Chose Foundry ABM
Far better support, easier UI/UX, and much more strategy involved in our weekly discussions whereas Terminus largely integrated us and then left us to fend for ourselves.
Chose Foundry ABM
Triblio is a much more robust platform in my opinion and also features a more robust ability to enable the sales team and get the data into their hands.
Chose Foundry ABM
Triblio has the best HubSpot integration and their overall features and platform were best suited to us.
Chose Foundry ABM
Honestly, Triblio has the same capabilities as all of the other platforms that I have explored. With their addition of Orchestration that is rolling out, they actually will be pulling ahead of the competition allowing for multi-step automated campaigns. With the ease of use, …
Chose Foundry ABM
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus …
Chose Foundry ABM
Triblio stacked up very well against their competitors. The pricing is in the ballpark as other solutions, but their ability to cross platforms and expand beyond just one area of specialty is why we chose them. Other solutions may excel in one area, but Triblio performs well …
Chose Foundry ABM
We chose Triblio because they allowed for the greatest customization and optimization of ads and because it was clear that they would deliver the best quality of control, guidance, and support for our ABM program.
Chose Foundry ABM
We choose Triblio for [its] overall combination of tools and pricing. Prelytix has very good intent features, it is very easy to add and monitor keywords, and website activity. However, they have a lack of orchestration capabilities and integrations. The reporting is …
Chose Foundry ABM
Triblio was the better all-around platform and option for us. This was based on support, features, and price.
Chose Foundry ABM
Moving to Triblio has been the best decision I ever made for the betterment of my company. I won’t deny the fact that Triblio also has some flaws but trust me they are so minor that can be easily fixed. I have had the experience of using other competitors or alternatives of …
Chose Foundry ABM
We selected Triblio because of the cost effectiveness and functionalities of the platform.
Chose Foundry ABM
Better performance, greater integration with other systems. Better technical support and less complex programming for our digital equipment.
Chose Foundry ABM
Demandbase for just the base product was way more than I ended up paying for Triblio. If I were to level up Demandbase with all of the various add ons to bring it up to the functionality that Triblio provides it would cost a fortune.

We actually used Terminus and moved away from …
Chose Foundry ABM
We chose Triblio over other tools like Terminus, Demandbase, and Kwanzoo because of Triblio's focus on prospect engagement and delivering data to sales and the ability to orchestrate multi-channel campaigns. We felt that others tools were still more focused on the advertising …
Chose Foundry ABM
Triblio is better than google (for advertising) and unbounce/HubSpot (for landing pages) because of how easily it automated the targeting and personalization process. Page automation happens automatically when contacts are enrolled in specific campaigns. Ad targeting also …
Chose Foundry ABM
Terminus: Sales process was way easier, was not a fan of the AE we worked with at Terminus. Also, their platform itself didn't see as user friendly and intuitive. Since I was going to be the one primarily utilizing the platform, I needed something I knew I could easily learn.

6Se…
nfluence Adserver

No answer on this topic

Features
Foundry ABMnfluence Adserver
Engagement
Comparison of Engagement features of Product A and Product B
Foundry ABM
7.5
Ratings
1% below category average
nfluence Adserver
-
Ratings
Automated routing and prioritization8.20 Ratings00 Ratings
Customer interaction histories7.30 Ratings00 Ratings
Syndicated content7.30 Ratings00 Ratings
Personalization7.30 Ratings00 Ratings
Engagement data tracking7.30 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Foundry ABM
7.2
Ratings
8% below category average
nfluence Adserver
-
Ratings
Ad campaign creation6.70 Ratings00 Ratings
Display advertising6.80 Ratings00 Ratings
Contextual advertising6.40 Ratings00 Ratings
Social advertising6.40 Ratings00 Ratings
Ad reporting and analytics7.30 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Foundry ABM
7.0
Ratings
8% below category average
nfluence Adserver
-
Ratings
Standard visitor segmentation8.20 Ratings00 Ratings
Behavioral visitor segmentation6.40 Ratings00 Ratings
ABM sales intelligence6.40 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Foundry ABM
7.3
Ratings
3% below category average
nfluence Adserver
-
Ratings
3rd party intent signals7.30 Ratings00 Ratings
Downstream intent signals7.30 Ratings00 Ratings
Account identification7.30 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Foundry ABM
8.2
Ratings
5% above category average
nfluence Adserver
-
Ratings
Automated workflow & orchestration8.20 Ratings00 Ratings
Best Alternatives
Foundry ABMnfluence Adserver
Small Businesses
Dealfront
Dealfront
Score 9.7 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Foundry ABMnfluence Adserver
Likelihood to Recommend
8.2
(0 ratings)
-
(0 ratings)
Likelihood to Renew
9.6
(0 ratings)
-
(0 ratings)
Usability
8.6
(0 ratings)
-
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
-
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.6
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Foundry ABMnfluence Adserver
Likelihood to Recommend
Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.
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No answers on this topic
Pros
  • Their Customer Success team has been super helpful! If I have any questions, they are answered quickly!
  • Being able to integrate data into Salesforce, this is huge for any organization using Salesforce. It's the only way our sales team will ever see it.
  • Creating audiences to target with our campaigns, easy to set up and customize.
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Cons
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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Likelihood to Renew
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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No answers on this topic
Usability
We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads
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No answers on this topic
Reliability and Availability
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
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Performance
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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Support Rating
If there's one thing Triblio excels at it's their support. We have an account manager that meets with us regularly to discuss any questions or even potential strategies. If we have questions that dive deeper into the software we've had an engineer get on the line with us. They are quick to notify us if bugs occur, and when they're fixed. They are quick to respond to emails as well. We are very supported by their team.
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Online Training
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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Implementation Rating
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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Alternatives Considered
As someone on the sales side, I don't know much about these tools' differences. However, I have had a very good experience with Triblio. It seems like it is more robust, and we can gain more information about our website visitors. I believe we picked them because of this reason.
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No answers on this topic
Scalability
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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Return on Investment
  • The element of Sales Funnel in this tool is top-notch as it facilitates in keeping our sales team satisfied by augmenting prospects.
  • This product has proven to be an essential ingredient of success in my business, so if you want prosperity in your business, then this tool is worth trying.
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ScreenShots