Triblio Makes it Easy to Accelerate Your Pipeline
September 20, 2020

Triblio Makes it Easy to Accelerate Your Pipeline

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

The marketing team at my organization uses Triblio instead of using Google Display Ads. Before Triblio, we'd create display ads in Google and not really know who we were marketing to and who was seeing the ads. With Triblio, we're able to market to specific people or companies, and see in-depth analytics including the companies who are seeing our ads and who is engaging with them. We've created multiple campaigns in Triblio and are seeing pretty good success so far.
  • Great Analytics
  • Targeting Accounts with Purchase Intent
  • Accelerate Sales Pipeline
  • Unsuccessful Campaigns to Promote Events
  • More Clear Metrics
  • Identify Leads Earlier
  • Create More Opportunity for Sales Team
  • Identify Which Leads Have Seen Marketing Materials
Triblio is better than Google Ads Manager and Google Ads because you're able to reach specific accounts, and see which accounts are surging in the intent data. We have a plan that includes Bombora data. It would have been more expensive to have both a Bombora and Triblio account.
We have a very helpful account manager who is available at any time to answer questions. We have weekly meetings with him to discuss our campaigns, analytics, and he provides guidance on best practices and suggestions for new campaigns.
We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads.

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Triblio works great if you're creating a brand awareness or warm lead campaigns. You're able to target accounts who are surging in different intent data that is relevant to your company. However, display ads aren't great if you're creating a campaign to target event registrations. For these campaigns, we supplement our Triblio campaign with Search Ads on Google.