Flexible and Effective ABM Tool Ideal for Medium-Sized Businesses
June 25, 2020

Flexible and Effective ABM Tool Ideal for Medium-Sized Businesses

Erik Kielisch | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

Our Commercial Team (specifically Marketing) uses Triblio to build brand awareness at our target accounts, accelerate geographic expansion, and improve sales velocity.

Pros

  • Cookie + IP tracking.
  • Targeting.
  • Reach.
  • Personalization.
  • Account tracking.
  • Customer service.

Cons

  • Analytics.
  • User experience.
  • Increased brand awareness.
  • Improved sales velocity.
  • Good ROI.
  • Clarity into what content matters to our target accounts.
  • Increased engagement from target accounts.
Triblio was the easiest to work with of the vendors I researched. Since this was our first dip into ABM, I wanted to make sure I chose a vendor that saw me more of a partner than a customer. From day one, Triblio has been very flexible to help me make the most of the tool. I also appreciated how they quickly connected me with a customer of theirs that I could talk to about the tool.

While Terminus' platform was within a similar price point as Triblio, appears to be more user-friendly, and has an attractive analytics solution, they never connected me with a customer, despite my requests, and that didn’t sit well with me.

Demandbase appears to be the Cadillac of ABM tools with its extensive suite of tools. However, they were too expensive.
I have a scheduled check-in every week with an account rep. In the first several months of using Triblio, our meetings often ran the full 30 minutes. Now, they’re usually 5-10 minutes long because I’m more comfortable with the platform. If I ever have an issue or question outside of that weekly check-in, they usually respond with a resolution within 24 hours.

Do you think Foundry ABM delivers good value for the price?

Yes

Are you happy with Foundry ABM's feature set?

Yes

Did Foundry ABM live up to sales and marketing promises?

Yes

Did implementation of Foundry ABM go as expected?

Yes

Would you buy Foundry ABM again?

Yes

Triblio has been very useful for building brand awareness and engagement at our target accounts. It's also great for 1:1 campaigns - including wake-the-dead ABM campaigns. It's less useful for direct lead gen like content downloads.

Using Triblio

1 - Marketing Manager
2 - Marketing Specialist:
  • Identify target accounts.
  • Write copy for the campaign landing page and ads.
  • Create landing page.
  • Create ads.
    • Preferably create multiple variants to test against each other to optimize impact.
  • Monitor budget.
  • Inform sales team of opportunities and account activity.
  • Track account scores.
  • Increased brand awareness from target accounts.
  • Accelerated sales velocity.
  • Rescue dead or languishing deals.
  • Pairing with intent data to identify and open new opportunities in near-real time.
  • Saving dead or languishing deals.
  • Close support with sales to make their jobs easier.
  • Supporting content syndication campaigns.
  • Promoting live events.
  • Replace PR services.
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.

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