Foundry ABM vs. SalesDirector.ai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Foundry ABM
Score 8.5 out of 10
N/A
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
SalesDirector.ai
Score 10.0 out of 10
N/A
SalesDirector.ai is a sales forecasting and coaching tool that uses artificial intelligence to make predictions and recommendations based on combined CRM, Email, Calendaring and call log data.N/A
Pricing
Foundry ABMSalesDirector.ai
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Foundry ABMSalesDirector.ai
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Foundry ABMSalesDirector.ai
Engagement
Comparison of Engagement features of Product A and Product B
Foundry ABM
7.5
1 Ratings
7% below category average
SalesDirector.ai
-
Ratings
Automated routing and prioritization8.21 Ratings00 Ratings
Customer interaction histories7.31 Ratings00 Ratings
Syndicated content7.31 Ratings00 Ratings
Personalization7.31 Ratings00 Ratings
Engagement data tracking7.31 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Foundry ABM
7.3
10 Ratings
7% below category average
SalesDirector.ai
-
Ratings
Ad campaign creation6.910 Ratings00 Ratings
Display advertising7.010 Ratings00 Ratings
Contextual advertising6.41 Ratings00 Ratings
Social advertising6.41 Ratings00 Ratings
Ad reporting and analytics7.31 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Foundry ABM
7.0
1 Ratings
14% below category average
SalesDirector.ai
-
Ratings
Standard visitor segmentation8.21 Ratings00 Ratings
Behavioral visitor segmentation6.41 Ratings00 Ratings
ABM sales intelligence6.41 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Foundry ABM
7.3
1 Ratings
7% below category average
SalesDirector.ai
-
Ratings
3rd party intent signals7.31 Ratings00 Ratings
Downstream intent signals7.31 Ratings00 Ratings
Account identification7.31 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Foundry ABM
8.2
1 Ratings
2% below category average
SalesDirector.ai
-
Ratings
Automated workflow & orchestration8.21 Ratings00 Ratings
Best Alternatives
Foundry ABMSalesDirector.ai
Small Businesses
Dealfront
Dealfront
Score 7.6 out of 10
Mediafly
Mediafly
Score 7.6 out of 10
Medium-sized Companies
LeanData
LeanData
Score 10.0 out of 10
Clari
Clari
Score 8.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Clari
Clari
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Foundry ABMSalesDirector.ai
Likelihood to Recommend
8.3
(48 ratings)
10.0
(3 ratings)
Likelihood to Renew
9.6
(4 ratings)
-
(0 ratings)
Usability
8.6
(3 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(40 ratings)
-
(0 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.6
(2 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Foundry ABMSalesDirector.ai
Likelihood to Recommend
Foundry ABM
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
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SalesDirector.ai, Inc.
It is well suited for any sales organization that is trying to mature its sales process, and continually improve its execution.
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Pros
Foundry ABM
  • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
  • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
  • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
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SalesDirector.ai, Inc.
  • I can easily see if there is communication occurring between the sales rep and the appropriate contacts at the prospect company. I can quickly see if the communication stream is a mutual back and forth conversation or if it is mostly a one-way stream from the rep to the prospect. If it is mostly a one-way conversation, this tells me something isn't right about this opportunity.
  • The system looks at this communication and using AI, it highlights if it interprets any negative sentiment from the prospect allowing the rep or the sales manager to dig deeper into the opportunity and see if they can discover the reason for this negative response and correct it if possible.
  • The software "learns" from previous successful deals we have closed and uses this information to alert us if a deal has been in a particular sales stage for longer than similar deals. And it learns who is the business decision maker or technical decision maker is for previously closed deals and points it out to the rep that they should make contact with this same position in the target company.
  • The software coaches sales reps on actions that should be taken, based on our sales process, at each stage of the sales cycle. And it does so without feeling like its looking over your shoulder, by recommending the rep send a "confirmation of needs" email once the deal is moved into the 30% stage.
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Cons
Foundry ABM
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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SalesDirector.ai, Inc.
  • More built in reports and trends
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Likelihood to Renew
Foundry ABM
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
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SalesDirector.ai, Inc.
No answers on this topic
Usability
Foundry ABM
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
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SalesDirector.ai, Inc.
No answers on this topic
Reliability and Availability
Foundry ABM
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
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SalesDirector.ai, Inc.
No answers on this topic
Performance
Foundry ABM
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
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SalesDirector.ai, Inc.
No answers on this topic
Support Rating
Foundry ABM
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
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SalesDirector.ai, Inc.
No answers on this topic
Online Training
Foundry ABM
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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SalesDirector.ai, Inc.
No answers on this topic
Implementation Rating
Foundry ABM
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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SalesDirector.ai, Inc.
No answers on this topic
Alternatives Considered
Foundry ABM
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
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SalesDirector.ai, Inc.
SalesDirector is more comprehensive and advanced than the add-ins I've tried.
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Scalability
Foundry ABM
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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SalesDirector.ai, Inc.
No answers on this topic
Return on Investment
Foundry ABM
  • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
  • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
  • There have been no negative impacts to ROI from Triblio.
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SalesDirector.ai, Inc.
  • Positive. We have better insights into our deals. We can see when deals are getting bogged down, or when a deal may not close, even before the sales rep recognizes this.
  • It makes it much easier to accurately call your monthly and quarterly forecasts.
  • Our sales managers use it for their weekly one-on-one meetings with their rep and virtually no additional work is required of the rep or manager.
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