Triblio: a Trailblazer in Integrated ABM Campaigns Orchestration
January 04, 2022

Triblio: a Trailblazer in Integrated ABM Campaigns Orchestration

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

We switched to Triblio from Terminus, another ABM solution. The main reason we went with Triblio is its unique orchestration capabilities that allow building-integrated advertising campaigns with multiple engagement elements along the buyer's journey. So, I have multiple IF_THEN functionalities within each campaign: if an account saw an ad X times, then show him the next ad; if the account engaged with the next ad Z number of times, push them into a LinkedIn segment. Then I can continue targeting these people on LinkedIn and drive the traffic to a custom Smart Page (a Triblio product) that is built specifically for each campaign. Or, I can do a product webpage customization for campaign-specific messaging. No other AMB product allows this breadth of functionality to break marketing channel silos.
  • Ad campaign orchestration mechanist.
  • Web page customization.
  • Smart Pages.
  • Sales Alerts and notifications.
  • Intent targeting through Bombora intent and IDG intent packages.
  • Media buy done through automated credit card charge at the end of the month (as opposed to having to manually send the payment in once your balance is low).
  • The more clean look of the analytics dashboards - everything is there now, but there are so many analytics dashboards, you get paralysis by over-analysis sometimes, hard to pick what view to go by.
  • We have not had the product long enough to state any measurable impact on the business. It takes about 12 months to see it.
Excellent support, very engaged implementation engineers who are interested in seeing their product improve with customer suggestions. Also, the company hosts quarterly Zoom calls with all customers where you can get your questions answered and learn about the upcoming roadmap. I have never seen this much transparency from a software vendor.
During implementation, we wanted to see intent topics bucketed into several high-level groups to show up as a segment in Google Analytics. David was quick to look into both, provide actionable advice for our martech team AND do some behind-the-scenes magic on their end. Now, I can see whether our website visitors surged on any particular intent topic AND their domains to make it easier for our BDMs to pick up the trail and know who to reach out to.
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.

Do you think Foundry ABM delivers good value for the price?

Yes

Are you happy with Foundry ABM's feature set?

Yes

Did Foundry ABM live up to sales and marketing promises?

Yes

Did implementation of Foundry ABM go as expected?

Yes

Would you buy Foundry ABM again?

Yes

If you want to just flash ads in front of a list of accounts and call it ABM, you don't necessarily need Triblio - many other ABM platforms can do that. Triblio really shines when a marketer is looking for a comprehensive orchestration engine to create preemptively between various campaign elements across multiple channels (programmatic, paid social, email). It is integrations-rich (LinkedIn, ZoomInfo, various CRMs, Bombora, IDG), so you can get as sophisticated with your campaign logic and logistics as you want. It also offers web customization and smart pages (landing pages built without any coding skills) - icing on the cake. Lastly, they just rolled out their new UI, and it is very clean. On the company philosophy side, Triblio never stops improving. They appear to have a great culture and excellent employee camaraderie and morale which translates into customers feeling like their product feedback is considered and acted on fast. The innovation that is coming out of Triblio on a quarterly basis is phenomenal. I would highly recommend going with Triblio.