Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundryโs proprietary database complements an organizationโs first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
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Prospect (tryprospect.com)
Scoreย 10.0ย outย ofย 10
Mid-Size Companies (51-1,000 employees)
Prospect (tryprospect.com) is a sales tool used to find contact data for any prospect and import it directly into Salesforce in one click. Spend less time finding emails and phone numbers and more time selling.
I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
Its well suited If you find yourself manually placing contact details in CRMs or you're using multiple tools to find relevant and accurate contact details. Not so relevant if you already sheet of contact details and you can simply import it as a CSV in certain tools
The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
Campaigns with multiple steps, I do hear this is in the works.
It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
Super easy to use, the only thing I wish they would change is that you always need to check the prospects linkedin page to see if there's been an update to their contact (eg. if contact didnt have a mobile number saved, they may now, so you need to check linkedin every single time before reaching out). Other than that, this is by far the best tool for pulling numbers and emails.
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
zoominfo has old contact info, a lot of the time i look at specific people and their companies aren't updated. I get intent emailed to me from zoominfo for job changes and it will be 6-12 months after someone changed jobs so the information is just not accurate enough. apollo only pulls headquarters info, never had an accurate cell number from it so i stopped using it pretty quickly during our eval
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
There have been no negative impacts to ROI from Triblio.
I prefer using it from the SalesNav page compared to Zoominfo - seems way more up to date
Allows me to massively scale my prospecting by keeping me in page and I don't have to look up and cross reference on other tools
While it has a smaller set of functionality that I can use it for relative to Zoominfo, the things that it does do I've always felt it did a better job
Really simple UI and doesn't prompt me to sign in every day which I appreciate.
