Frase vs. Moz Link Explorer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 9.4 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
Moz Link Explorer
Score 7.8 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
Pricing
FraseMoz Link Explorer
Editions & Modules
No answers on this topic
Moz Pro
$99
per month
Moz Link Explorer
Free
Offerings
Pricing Offerings
FraseMoz Link Explorer
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
FraseMoz Link Explorer
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
1 Ratings
3% below category average
Moz Link Explorer
8.1
8 Ratings
4% above category average
Page grader8.01 Ratings7.55 Ratings
Competitive analysis7.01 Ratings9.08 Ratings
Keyword analysis00 Ratings8.35 Ratings
Backlink management00 Ratings9.07 Ratings
SERP ranking tracking00 Ratings8.36 Ratings
Site audit / diagnostics00 Ratings8.56 Ratings
Site recommendations00 Ratings8.05 Ratings
Task management00 Ratings6.06 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
1 Ratings
8% below category average
Moz Link Explorer
7.5
7 Ratings
1% below category average
Local SEO7.01 Ratings8.36 Ratings
Social SEO00 Ratings7.55 Ratings
Mobile SEO00 Ratings7.55 Ratings
Global SEO00 Ratings6.54 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
1 Ratings
12% above category average
Moz Link Explorer
7.2
5 Ratings
15% below category average
Multi-domain support10.01 Ratings5.55 Ratings
Integration with web analytics tools9.01 Ratings9.04 Ratings
Best Alternatives
FraseMoz Link Explorer
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.5 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.5 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.9 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FraseMoz Link Explorer
Likelihood to Recommend
9.0
(1 ratings)
8.0
(9 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.6
(2 ratings)
User Testimonials
FraseMoz Link Explorer
Likelihood to Recommend
Frase, Inc
  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
Read full review
iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
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Pros
Frase, Inc
  • Content Brief
  • Topic Modeling
  • Content Optimization
Read full review
iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
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Cons
Frase, Inc
  • UI
  • Content Editor
  • Headings at Glance
Read full review
iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
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Likelihood to Renew
Frase, Inc
No answers on this topic
iContact
No renewal is necessary with the free version!
Read full review
Support Rating
Frase, Inc
No answers on this topic
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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Alternatives Considered
Frase, Inc
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
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Return on Investment
Frase, Inc
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
Read full review
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