Freshmarketer vs. OutboundEngine

Freshmarketer

OutboundEngine

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Freshmarketer	Score 6.1 out of 10	N/A	Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.	$0 per month
OutboundEngine	Score 10.0 out of 10	N/A	OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…	$199 per user

Pricing

Freshmarketer

OutboundEngine

Editions & Modules

Free: $0
per month
Enterprise: $15
per month per user

Essential: $199
per user
Value: $299
per user
Premium: $499
per user

Offerings

Pricing Offerings
Freshmarketer	OutboundEngine
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

$99 per user

Additional Details

—

More information is available on the vendor's website.

More Pricing Information

Community Pulse
	Freshmarketer	OutboundEngine
Considered Both Products	Freshmarketer Verified User Anonymous Chose Freshmarketer I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison. Incentivized Helpful? Verified User Anonymous Chose Freshmarketer Zarget is on pace with the three competitors that we have used in the past, and excels because of how dynamic the platform is compared to products like Crazy Egg where you have to refresh URLs each time an update is made. Incentivized Helpful? Sathyanarain 'Narain' Muralidharan Marketing Manager Chose Freshmarketer Optimizely is good, but we were forced to go to the web team for every experiment. It slowed us down and we lost the ability to run experiments on the fly. Zarget lets the team (with zero coding knowledge) to start experimenting without any external dependencies, with a … Incentivized Helpful?	OutboundEngine IC Ilona Coffey Broker/Realtor Chose OutboundEngine it is less active, but I still consider it an integral part of my contact management Incentivized Helpful? Verified User Anonymous Chose OutboundEngine I do not use any other similar products at this time. Several of the options that are available to me (CRMs) offer similar options but are more effort on my side. OutboundEngine is more or less automatic and I love that! Incentivized Helpful? Verified User Anonymous Chose OutboundEngine none Incentivized Helpful? Shelly Cross Broker Associate Chose OutboundEngine I've always done my own newsletters etc. so I don't have experience with other companies that provide content services. Incentivized Helpful? Verified User Anonymous Chose OutboundEngine I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but … Incentivized Helpful? Verified User Anonymous Chose OutboundEngine I have not opted for others. However, I do add my own offerings and content making me realize just how easy and cost-effective this is to do in spite of the volume OE provides. I do like postings to attract others and not be the same as others in my community. Incentivized Helpful? CELESTE PARKER Realtor Chose OutboundEngine OutboundEngine is more of a general information program that with more frequent postings. My clients are more interested in this type of postings, than one on a home I sold or open house that I am doing. However, I do have a free email program that I use several times a month … Incentivized Helpful? Greg DeFazio Sales Agent, REALTOR Chose OutboundEngine I need automated upkeep, and someone to sort out my heart Incentivized Helpful? Butch Fehr Realtor Chose OutboundEngine have used others in the past Personally I have not received any benefit in productivity from the program yes it tells me who is looking and who is most active. but that is it Incentivized Helpful? Carol Jeha Realtor Chose OutboundEngine I also use PressLike. What I like about OutboundEngine is it uses my email database to send relative topics to my clients along with social media postings. PressLike offers primarily social media, but offers more customizable ways to market myself, my listings and any other … Incentivized Helpful? LC Laura Clute broker/owner Chose OutboundEngine Intouch systems was a service I used but I don't think it is any of the ones referenced in the list. I constantly had to go in and repost things because it couldn't post to my accounts. It did also send out emails, but it wasn't getting on my social media. It was 1/3 the price … Incentivized Helpful? Gregg Anderson Branch Manager Chose OutboundEngine better content but Top of Mind has better records for client usage Incentivized Helpful? Andrea Shields Realtor Chose OutboundEngine It’s easier for me. They handle everything and they notify me and send me my stats and it’s more affordable. Incentivized Helpful? Verified User Anonymous Chose OutboundEngine N/A never tried anyone else. Incentivized Helpful? Michael Dobbs Mortgage Lender Chose OutboundEngine BNTouch is great for creating and sending mass emails but misses the automated feature entirely. Incentivized Helpful? Verified User Anonymous Chose OutboundEngine There really aren't a lot of companies out there with good Real Estate Chat solutions. Incentivized Helpful? Verified User Anonymous Chose OutboundEngine Would not use them again Incentivized Helpful? Deborah Charron Licensed Real Estate Agent Chose OutboundEngine In my opinion, they sold themselves well making false promises Incentivized Helpful? Steven Benson Owner Chose OutboundEngine OBE has automated emails, that are industry-specific, so I don't have to create them. On the surface, this is a plus, but my lead generation results have been very poor. Started writing my own emails, now the advantage from OBE is gone. OBE has social media posts, this is a … Incentivized Helpful? Joe Pacholski Sales Chose OutboundEngine Much easier to use. Representative actively engages and schedules monthly meetings and training. Incentivized Helpful? Patricia Magruder Owner Chose OutboundEngine We have not used another service. Incentivized Helpful? Fonda Hall Owner and BodyTalk Practitioner Chose OutboundEngine Affordability is important and OutboundEngine is affordable. I like the expertise in this field they have. I really appreciate they don’t constantly bother me trying to sell me more services, etc. Any time I have needed to call the company, their reps are always available. … Incentivized Helpful? Vicki Rucker Sales Associate Chose OutboundEngine OutboundEngine has better staff support, a higher level of website maintenance/knowledge for future clients. Incentivized Helpful? MH Melanie Hadley Sr. Loan Officer Chose OutboundEngine My company offers a service called Octopost where they post to my social media platforms, but I don't feel like the content is as good and it doesn't reach as much of my database as the OutboundEngine newsletters do. Incentivized Helpful? David Robnett Owner/Agent Chose OutboundEngine Have never used another service. They do a nice job at what they do. Incentivized Helpful?

Features

Freshmarketer

OutboundEngine

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Freshmarketer - Ratings	OutboundEngine 5.9 Ratings 18% below category average
Mobile optimization	00 Ratings	8.60 Ratings
Email deliverability reporting	00 Ratings	3.10 Ratings
List management	00 Ratings	6.00 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Freshmarketer - Ratings	OutboundEngine 5.7 Ratings 12% below category average
Automated sales alerts and tasks	00 Ratings	5.70 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	Freshmarketer - Ratings	OutboundEngine 10.0 Ratings 41% above category average
Social sharing and campaigns	00 Ratings	10.00 Ratings

Best Alternatives
	Freshmarketer	OutboundEngine
Small Businesses	Vbout Score 9.9 out of 10	LocaliQ Score 8.7 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10	LocaliQ Score 8.7 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Freshmarketer	OutboundEngine
Likelihood to Recommend	6.1 (0 ratings)	10.0 (0 ratings)
Likelihood to Renew	- (0 ratings)	7.0 (0 ratings)
Usability	- (0 ratings)	7.5 (0 ratings)
Availability	- (0 ratings)	8.9 (0 ratings)
Support Rating	- (0 ratings)	7.9 (0 ratings)

User Testimonials
	Freshmarketer	OutboundEngine
Likelihood to Recommend	Zarget is perfect for marketing teams to see how visitor traffic is interacting with the content on a page. Incentivized Verified User Anonymous Read full review	OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services. Incentivized Shelly Cross Broker Associate Read full review
Pros	Ease of use - you really don't need much of a prior knowledge of testing to get started with Zarget. Fast setup and integrations - we were ready to go within a day. Same goes for integrations. All you need is a permission from an account owner and webmaster to place the code within the source code of the website. Good support - very responsive when something goes wrong. Incentivized Verified User Anonymous Read full review	The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company. It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients. Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable. JS John Stevens Sales Representative Read full review
Cons	Zarget could break down information and reporting a bit better. Zarget could add video traffic of each user to their platform. Incentivized Verified User Anonymous Read full review	Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful. Posting my new listings on social media would help if that's possible. Being informed of what you're posting on social media and when would also be helpful. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future. Incentivized Verified User Anonymous Read full review
Usability	No answers on this topic	Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for AJ Annabelle Jones Photographer/Founder Read full review
Reliability and Availability	No answers on this topic	I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages. Incentivized LC Laura Clute broker/owner Read full review
Support Rating	No answers on this topic	The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground. Maurine Montville Product Manager Read full review
Alternatives Considered	I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison. Incentivized Verified User Anonymous Read full review	I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options. Incentivized Verified User Anonymous Read full review
Return on Investment	It's too early to be calculating ROI, but I'd say we're on the track to north, thanks to Zarget. Sathyanarain 'Narain' Muralidharan Marketing Manager Read full review	Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook. I spend zero time researching and writing articles. I spend zero time taking great pictures. I spend zero time dealing with mailing lists. Incentivized Verified User Anonymous Read full review
ScreenShots		OutboundEngine Screenshots