TrustRadius

Freshmarketer vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshmarketer
Score 6.1 out of 10
N/A
Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real time reports as well.
$0
per month
Zoho Marketing Automation
Score 9.3 out of 10
N/A
Zoho Marketing Automation is an end-to-end platform that enables businesses to manage and automate marketing campaigns across multiple channels, including email, SMS, WhatsApp, social media, webpages, and offline touchpoints. Boasting over 100k+ users globally, it helps organizations streamline lead-to-revenue workflows, optimize customer journeys, and measure marketing impact from a single interface. Key Features : Multichannel Campaign…
$19
per month 1000 contacts
Pricing
FreshmarketerZoho Marketing Automation
Editions & Modules
Free
$0
per month
Enterprise
$15
per month per user
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
FreshmarketerZoho Marketing Automation
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details—Discount available for annual billing.
More Pricing Information
Features
FreshmarketerZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Freshmarketer
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
WYSIWYG email editor00 Ratings7.93 Ratings
Dynamic content00 Ratings7.93 Ratings
Ability to test dynamic content00 Ratings7.93 Ratings
Landing pages00 Ratings6.73 Ratings
A/B testing00 Ratings8.22 Ratings
Mobile optimization00 Ratings8.53 Ratings
Email deliverability reporting00 Ratings8.53 Ratings
List management00 Ratings8.23 Ratings
Triggered drip sequences00 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Freshmarketer
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
2% above category average
Lead nurturing automation00 Ratings7.93 Ratings
Lead scoring and grading00 Ratings7.63 Ratings
Data quality management00 Ratings8.53 Ratings
Automated sales alerts and tasks00 Ratings8.23 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Freshmarketer
-
Ratings
Zoho Marketing Automation
7.3
3 Ratings
2% below category average
Calendaring00 Ratings7.03 Ratings
Event/webinar marketing00 Ratings7.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Freshmarketer
-
Ratings
Zoho Marketing Automation
7.7
3 Ratings
4% above category average
Social sharing and campaigns00 Ratings7.93 Ratings
Social profile integration00 Ratings7.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Freshmarketer
-
Ratings
Zoho Marketing Automation
7.8
3 Ratings
7% above category average
Dashboards00 Ratings7.93 Ratings
Standard reports00 Ratings7.33 Ratings
Custom reports00 Ratings8.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Freshmarketer
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
7% above category average
API00 Ratings7.93 Ratings
Role-based workflow & approvals00 Ratings7.93 Ratings
Customizability00 Ratings8.23 Ratings
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User Ratings
FreshmarketerZoho Marketing Automation
Likelihood to Recommend
6.1
(3 ratings)
8.2
(3 ratings)
Usability
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
FreshmarketerZoho Marketing Automation
Likelihood to Recommend
Freshworks Inc
Zarget is well suited for web testing. The A/B test function is simple yet effective. The tool is also really good for heat maps. Even easier and quicker than A/B testing and so insightful! Goal funnels are also great with Zarget but we use GA functionality for that.
Verified User
Anonymous
Read full review
Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
Verified User
Anonymous
Read full review
Pros
Freshworks Inc
  • Zarget is a dynamic platform, meaning the URL doesn't need to be reloaded after updates and changes have been made, as it displays live page results.
  • It is an easy to use platform and is quite intuitive.
  • Zarget allows you to see hot spots and click rates on active pages.
Verified User
Anonymous
Read full review
Zoho
No answers on this topic
Cons
Freshworks Inc
  • None so far.
Sathyanarain 'Narain' Muralidharan | TrustRadius Reviewer
Read full review
Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
Verified User
Anonymous
Read full review
Usability
Freshworks Inc
No answers on this topic
Zoho
It's flexibility allowed for 100% adoption in our company
Robert Craig | TrustRadius Reviewer
Robert Craig
COO (Chief Operating Officer)
Read full review
Support Rating
Freshworks Inc
No answers on this topic
Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
Amanda Riddle | TrustRadius Reviewer
Amanda Riddle
CRM Integration Manager
Read full review
Alternatives Considered
Freshworks Inc
I tested Google's testing platform before using Zarget and found it quite difficult to set up tests and doesn't give as much insight. I only used the free version though. Zarget definitely fairs better in comparison.
Verified User
Anonymous
Read full review
Zoho
No answers on this topic
Contract Terms and Pricing Model
Freshworks Inc
No answers on this topic
Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
Robert Craig | TrustRadius Reviewer
Robert Craig
COO (Chief Operating Officer)
Read full review
Professional Services
Freshworks Inc
No answers on this topic
Zoho
We are a professional service firm
Robert Craig | TrustRadius Reviewer
Robert Craig
COO (Chief Operating Officer)
Read full review
Return on Investment
Freshworks Inc
  • Zarget has helped us optimize website landing pages for conversions.
Verified User
Anonymous
Read full review
Zoho
No answers on this topic
ScreenShots

Zoho Marketing Automation Screenshots

Screenshot of the interface to monitor and analyze multichannel campaigns. From this dashboard, viewers can track email, SMS, WhatsApp, and web interactions in real time, view performance metrics, and optimize customer journeys.Screenshot of where to create end-to-end personalized customer flows using a simple drag-and-drop canvas. The user can combine email, SMS, WhatsApp, and abandoned-cart follow-ups into one unified journey and automate every touchpoint.Screenshot of where to choose from templates for newsletters, offers, product updates, event invites, and onboarding flows, then personalise them for any campaign.Screenshot of where to send bulk WhatsApp marketing campaigns to a target audience globally and engage proactively on their most preferred channel. This interface lets users create message templates, personalize messages with segments, and choose templates.Screenshot of the interface for real-time insights into SMS performance with delivery, open, and click metrics that show how campaigns are converting. And, With Zoho Marketing Automation's own SMS gateway, marketers can run hyper-targeted SMS campaigns without relying on third-party integrations.Screenshot of some of the ready to use, customizable layouts that help launch high-converting pages. They’re designed to showcase offers, capture leads, and drive actions without needing design or coding skills.