Front is a communication hub that helps businesses keep the human touch in every interaction.
$29
per month per user
Guru
Score 9.3 out of 10
N/A
Guru is a knowledge platform designed to serve as what the vendor describes as an AI source of truth for enterprises. It connects information from tools like Slack, Teams, Google Workspace, Salesforce, and other systems into one governed, permission-aware knowledge layer. Guru delivers cited AI answers, chat, and research directly within existing workflows, to enable employees and AI assistants to access verified knowledge securely and efficiently. The platform combines…
$25
per month per user
Pricing
Front
Guru
Editions & Modules
Starter
$29
per month per user
Growth
$79
per month per user
Scale
$99
per month (billed annually) per user
Premier
$229
per month (billed annually) per seat (50 seat minimum)
Team
$25
per month per user
AI Source of Truth Platform
Custom
Offerings
Pricing Offerings
Front
Guru
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
Discount for annual pricing on Starter and Growth plans. Scale and Premier plans are annual price only.
Guru provides a tailored platform and expertise package based on an organization’s scale, knowledge complexity, and AI maturity.
Each engagement includes the full AI Source of Truth platform along with implementation guidance, knowledge architecture design, and ongoing optimization. Pricing is customized to ensure the right fit for enterprise systems, governance requirements, and AI initiatives.
Best suited for mid-market and enterprise organizations.
Front is cleaner from an email communication standpoint. Less details are sometimes better. Hubspot is more of a CRM and that focus is key. While Front is more of a communication channel.
Front was easier to have shared inbox. It also gave us more flexibility in tagging, both tagging users and tagging the emails to triage. It was also quick to set up and get users on boarded and trained. We found it was just a more intuitive and flexible system for us.
We switched to Front because of how simple it looked, then we realized we could tailor it to the type of business we have. I don't see us using any other tool to manage emails besides Front.
I have only used Gmail in the past and Front is any day better than Gmail in terms of the interface and ease of usage. The ability to send scheduling links and comments between the email threads makes it better than Gmail. The shared inbox also makes it easier for the entire …
A few features are very good in Front that are not in Outlook, like sharing draft content with teammates, commenting, read receipts, etc., which made us choose Front.
The tagging feature stands out. Their tagging can be quite deep and effective if it's set up properly. For example, I can pull out all the clients who [have] an issue with billing. Or better yet valued clients who [have] a specific MRR that has an issue with billing that needed …
Front is honestly an amazing blend of an email server and slack, as it allows for nimble, efficient, and immediate communication between team members without needing to forward a single email back-and-forth before finally responding to a client. Front also saves time when …
This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
Thanks to Front, it has allowed us to have smooth and effective internal communication between departments, attaching projects, problems, and endless files without any problem. It is allowing us to have practical and soft customer support.
Front is better than any other tool. It is a great app to use also because of its multipurpose features. Anyone can also use this app for your customized business needs and manage your work accordingly. I feel that Front is easy to use and it is also very user-friendly due to …
I love how scalable the software is. Also, Front comprises many good features that are needed for helping teams work efficiently and effectively for sales and support.
Front has been simple to implement and operate on our team. It is not possible to lose an email; it is impressive how it adapts better while being used daily. We can have excellent communication between colleagues, the percentage of evaluations, and changes in planned tasks …
Front is always getting the newest capabilities of the industry [and] is never behind. Instead, it provides you with features that [you] would not even think exist. Also, it is faster than other apps [and] takes just a moment for you to get started in your daily tasks.
Front was not designed as a ticketing system and doesn't have great reporting tools, but the commenting and draft features were important and other platforms' versions of these features were weak or unintuitive.
It should be noted that we ended up developing our own messaging …
It offered newer features and more ways to control user communication inflow, as well as team roster management. The Front app also had a presence on the app, mobile web, and web, which was helpful for on-the-go email queue management. In short, at the time we made this …
Zendesk is by far the market leader here and offers a tremendous solution. It is, of course, very expensive -- especially if you require multi-brand support. Many of the other solutions (except Groove) offer some flavor of multi-brand support but they are not as good as …
We had all our leads going to a gmail account before front. Front solved so many problems that Gmail had. It was much more user friendly for somethings and it was a much more flexible software that we were able to use to meet our needs. It also has a reporting feature that …
Front is a flexible and quickly growing tool that integrates with almost every system we use. Front have been our go-to support system since we started and will continue to be for the foreseeable future.
The single thing that causes Guru to win is their Chrome extension. It's the most useful thing about Guru and every other competitor that happens to have one doesn't support half the feature Guru does with theirs. Guru gets that information is best capture and retrieved where …
I was not the decision maker in choosing Guru for our organization. However, previously we used Notion, and I can say that, compared to Notion, I find Guru far more user-friendly and capable.
I have only used proprietary software in the past and it was not user-friendly. One process would have 3 to 4 documents and they would have conflicting information on each. Guru is a breath of fresh air.
It feels like you have the ability to actually search in Guru while notion does provide similar service it seems like you need to memorize where things are its not as accessible as it is to the employees and it can also cause people to delete pages if not manage properly. While …
Compared with the vendors that we initially evaluate the AI functionality of, Guru makes the difference and also the interface capabilities, making it user-friendly, being able to build it up in a professionally way. there are no limitations on the customization of the …
I tried the trial period for several platforms before deciding on Guru. Ironically Guru, was recommended to me by Grok AI. I was expressing what platforms I had tried, what I was looking for, and asked for other options to explore. I was frustrated. Ultimately what I really …
Other companies I have worked with use Google Docs. Google Docs is a little more difficult to use and doesn't offer as many options. Guru can also link to many major platforms so you can have the best of both worlds.
Although Document360 is an internal knowledge base like Guru, in Guru the card format is much more helpful. The card-based search facilitates access to advisors. It's also a tool that greatly facilitates use for new users who aren't yet familiar with the workflows. Without …
In Salesforce, it's hard for me to find or navigate specific knowledge base. Unlike in Guru, it's easy to access and navigate specific concern or keywords in every concern. I'm glad that we have this tool. It wouldn't be hard for us to do every tasks that was assigned to us and …
Previously I used the Help Panel within Salesforce as a knowledge base for clients. Once I had the privilege of trying Guru I have not been disappointed. It has been a very pleasant experience. The interface is better visually. There were more user friendly options. Its a …
I have not reviewed other ones, Guru is the first one that I have seen like this. I have used other ones, like Salesforce that has a knowledge base but it is not like Guru. I think AI is a great feature to be integrated into a knowledge base for businesses.
While I don't have experience with other products like GURU, I can say that GURU is a very useful website if you want to find information and keep them well-organized, saving you time and hassle of going through it one by one. It also has features that you can easily use and …
I was not involved with the selection process, but as a user, I found that Confluence was clunky to navigate, and the information quickly became out of date - there weren't prompts to update it, so no one ever did.
The platform is unique, comprehensive, and uses AI. These are standout features. I also like the verification process and the ability to search from anywhere or on any browser. Guru enhances productivity and knowledge transfer when someone leaves an organization. Guru's …
The Archbee is a great app too but I will recommend Guru more since the Guru app supports all audiences and is offering API too. In addition to that, there are training webinars that is present in Guru as well that is not present in Archbee. Lastly, Guru app have AI features …
I think Front is very useful for every company with multiple teams working together on different emails from clients. Not so useful if a lot of different teams need to work on a request at the same time, because when an email is sitting in multiple shared inboxes things can get messy. Also would not recommend for teams that work is individualized, as team work is the main point of Front.
I think Guru is well-suited to organizations with subject matter experts committed to maintaining documentation. Guru cannot be managed by a single admin. It's essential that the SMEs are on board and are expected to participate in Guru as part of their role responsibilities. I'm not sure how well Guru would work for larger organizations with more information to house. I've only ever used Guru in SMBs with about 250 employees. It works well for that size.
I call them "sticky notes" but Front calls them Comments. It's a way to collaboratively make comments on messages sent to joint inboxes for folks to coordinate a response before it goes back to the sender.
When exchanging with someone using the Comments feature, someone can create a draft reply and then share it before it goes out. It also includes the typing indicator letting you know they are not just replying, but specifically working on a draft reply. These things are really great for individuals, or teams, that don't sit next to each other.
Tagging. It's a fairly simple concept, but very useful for classifying notes and being able to manage, what could be, a messy inbox. Additionally, the ability to have your own personal tags really allows the user to manage their own messages in a way that works best for them.
Easy to learn. Anyone can make cards and use the AI to make them professional.
Answer questions about my business, essentially a wiki for everything we do.
The research mode is amazing. Full reports on various types of information including some rather complex topics. Complete with citations of where the information came from.
Admins can manage a hierarchy to keep information secure and available to the correct people.
Zoom Meeting Integration as there are some clients who want to have a call immediately.
Tagging can be improved - looks scattered.
Calendly Integration, they have their own calendar appointment but it would be good if I don't need to leave the front to set up [calendar] appointments.
Formatting has always been a pain point for me. We used Google Sites previously, and the ability to add multiple columns of smaller content boxes was great. To do the same thing in Guru, you need to create a table, which constrains you.
While the AI functionality is great, it can be challenging at times to refine the responses. Specifically, you must edit the source that is being pulled rather than the response itself. In some cases, we've edited the source to make the answer as clear as possible, and even after multiple attempts, the populated answer was acceptable but still not ideal for minimizing confusion.
Sometimes, when adding content, the cards glitch, and it won't save. Or if I go to add something to a landing page, it says it couldn't be saved. Then I do it all over again, and it works.
While the cards have limited formatting, the landing pages are great; however, when trying to move around or adjust the content boxes, it can be hypersensitive and very tricky to work with.
With Guru, information flows seamlessly through your organization, cutting through meeting and chat fatigue and giving your team time back to stop looking for information and do what you hired them to do. Guru does the heavy lifting to get you set up quickly, ensuring information is readily accessible when and where it’s needed, all while improving in quality over time
It's very easy to understand and use by new customer support agents as well. Be it a technology, product, or marketing person, we have trained most of the company folks to read and respond to customer conversations in their free time with the help of the Front app. It is also easy to set up for an admin and manage his/her team with communication rules.
While using the GURU card, the level of response I get is quality. The rate at which my responses and prompts through the search or chat is fast, responsive, and high-quality. I can easily see when the cards were modified, who modified them, and the new information available on the GURU.
Highly reliable day‑to‑dayGuru is consistently available when I need it. The platform loads quickly, search works reliably, and I rarely experience downtime or slow performance. It’s dependable enough that teams can trust it as a daily source of truth. Minimal unplanned outages or errors. In my experience, unplanned outages or errors are extremely rare. Even during high‑usage periods or heavy workflows, Guru remains stable and responsive.
Pages load quickly and consistently. Guru’s interface is lightweight, so cards, boards, and search results load fast with very little lag. Even when navigating between collections or opening larger cards, performance stays smooth and reliable. Integrations perform well without slowing systems down. Using Guru through the browser extension or Slack integration doesn’t noticeably impact performance. Cards surface quickly, and interacting with the integrations feels just as smooth as using Guru directly.
The support is good, and it's definitely prompt, but still lags when it comes to technical requirements, as I guess they are slow in developing newer features fast. So no complaints in terms of responsiveness, but yeah, at times it's not very helpful when you need certain features or are blocked on things which can't be unblocked.
The only reason I do not give it a a ten is because I think there is still some room for improvement in meeting the different time zone needs of their customers, but overall their support is top notch. Friendly, capable, and quick.
I would rate the in-person training for Guru a solid 9 out of 10. The session was incredibly valuable as it provided comprehensive insights into using Guru effectively. I learned a lot about the tool's functionalities, which significantly enhanced my proficiency and confidence in utilizing Guru for my daily tasks. The training was engaging, informative, and tailored well to ensure I could apply what I learned immediately. Overall, it was a highly productive and beneficial learning experience.
I would rate the online training for Guru a strong 8 out of 10. While it lacked the interactive nature of in-person sessions, the content was well-structured and delivered effectively. The training modules were clear and comprehensive, covering all essential aspects of using Guru. The flexibility of online training allowed me to learn at my own pace and revisit topics as needed. Overall, it provided a solid foundation and practical understanding of Guru's functionalities, making it a valuable learning experience despite the virtual format.
You will need a very strong team of guru champions in order to get EVERYONE and EVERYTHING on Guru, it takes some craziness and over talking about guru everywhere to get people to be exicted, contribute and use. If you are starting any kind of buisness and you need KB, just go for guru as fast as you can because when you will grow you will thank yourself.
This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
Compared with the vendors that we initially evaluate the AI functionality of, Guru makes the difference and also the interface capabilities, making it user-friendly, being able to build it up in a professionally way. there are no limitations on the customization of the interface, which supports multiple use cases at once and can apply to different teams that have different needs
Easily deployable across multiple teams and departmentsGuru is designed to scale horizontally across an organization. As teams grow, it’s simple to create new Collections, Boards, and permission sets without disrupting existing structures. This allows each department to manage its own knowledge while still contributing to a unified source of truth
Quality- with all the benefits given, in just matter of time, all your organization will find it familiar and less effort is needed when composing emails.
Effectiveness- no one wants to miss an email, or never respond to a possible customer. Front will help you that. If you do not want to send that email now, you can set a timer and Front will send it for you later on.
Simplicity- Front is not the most difficult app to handle, indeed, it is too easy to learn. From the first moment you will have a guided tour and will learn all the good things that it has for you.
The small support team can reliably scale to cover a broad swath of Tier 1 topics while maintaining decent first-response times, even when experiencing record-breaking, forecast-exceeding ticket volumes (e.g., 4 FT and 1 PT agents managing 880 tickets in one week).
Tier 2 topics (e.g., Billing and Technical) that require specialized attention and are "owned" by a specific agent can be written and validated by that agent's manager. The team manager can utilize that to cross-train should the agent leave the company or be out of the office.
Seeing my team's ebb and flow of weekly/monthly Guru engagement, as well as validation percentages in comparison to the ebb and flow of our ticket volume and production releases, helped me to communicate with C-suite leaders the necessity of having a margin of time to implement AI Agents and integrations in order to continue to scale.