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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Front

    Score9.2 out of 10
    N/AFront is a communication hub that helps businesses keep the human touch in every interaction.

    $29

    per month per user

    Guru

    Score8.9 out of 10
    N/AGuru is a knowledge platform designed to serve as what the vendor describes as an AI source of truth for enterprises. It connects information from tools like Slack, Teams, Google Workspace, Salesforce, and other systems into one governed, permission-aware knowledge layer. Guru delivers cited AI answers, chat, and research directly within existing workflows, to enable employees and AI assistants to access verified knowledge securely and efficiently. The platform combines…

    $25

    per month per user

    Pricing
    FrontGuru
    Editions & Modules
    Starter
    $29
    per month per user
    Growth
    $79
    per month per user
    Scale
    $99
    per month (billed annually) per user
    Premier
    $229
    per month (billed annually) per seat (50 seat minimum)
    Team
    $25
    per month per user
    AI Source of Truth Platform
    Custom
    Offerings
    Pricing Offerings
    FrontGuru
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsDiscount for annual pricing on Starter and Growth plans. Scale and Premier plans are annual price only.Guru provides a tailored platform and expertise package based on an organization’s scale, knowledge complexity, and AI maturity. Each engagement includes the full AI Source of Truth platform along with implementation guidance, knowledge architecture design, and ongoing optimization. Pricing is customized to ensure the right fit for enterprise systems, governance requirements, and AI initiatives. Best suited for mid-market and enterprise organizations.
    More Pricing Information
    Community Pulse
    FrontGuru
    Considered Both Products
    Front
    Chose Front
    Front is so much simpler to search and access templates for emails or texts.
    Incentivized
    Guru Technologies
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    27 Answers
    98%
    Would buy again
    316 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    23 Answers
    100%
    Delivers good value for the price
    235 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    27 Answers
    98%
    Happy with the feature set
    315 Answers
    Lived up to sales and marketing promises
    82%
    Lived up to sales and marketing promises
    14 Answers
    99%
    Lived up to sales and marketing promises
    171 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    15 Answers
    98%
    Implementation went as expected
    191 Answers
    Features
    FrontGuru
    Incident and problem management
    Comparison of Incident and problem management features of Front and Guru
    Feature
    Front
    7.6
    6 Ratings
    8% below category average
    Guru
    -
    Ratings
    Organize and prioritize service tickets8.26 Ratings00 Ratings
    Subscription-based notifications6.74 Ratings00 Ratings
    Ticket creation and submission7.74 Ratings00 Ratings
    Ticket response7.74 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Front and Guru
    Feature
    Front
    7.0
    6 Ratings
    13% below category average
    Guru
    -
    Ratings
    External knowledge base7.06 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Front and Guru
    Feature
    Front
    8.8
    4 Ratings
    9% above category average
    Guru
    -
    Ratings
    Customer portal8.33 Ratings00 Ratings
    Social integration9.43 Ratings00 Ratings
    Email support9.24 Ratings00 Ratings
    Help Desk CRM integration8.42 Ratings00 Ratings
    Best Alternatives
    FrontGuru
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Slite
    Score5.7 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    Bloomfire
    Score8.4 out of 10
    Enterprises
    Kustomer
    Score8.7 out of 10
    Bloomfire
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FrontGuru
    Likelihood to Recommend
    9.1
    (35 ratings)
    9.0
    (327 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.1
    (16 ratings)
    Usability
    9.4
    (9 ratings)
    8.1
    (140 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (5 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (6 ratings)
    Support Rating
    9.8
    (5 ratings)
    10.0
    (31 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (2 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.4
    (8 ratings)
    Configurability
    -
    (0 ratings)
    6.5
    (5 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.0
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.8
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (5 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (6 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (6 ratings)
    User Testimonials
    FrontGuru
    Likelihood to Recommend
    Front
    I think Front is very useful for every company with multiple teams working together on different emails from clients. Not so useful if a lot of different teams need to work on a request at the same time, because when an email is sitting in multiple shared inboxes things can get messy. Also would not recommend for teams that work is individualized, as team work is the main point of Front.
    Incentivized
    Read full review
    Guru Technologies
    I think Guru is well-suited to organizations with subject matter experts committed to maintaining documentation. Guru cannot be managed by a single admin. It's essential that the SMEs are on board and are expected to participate in Guru as part of their role responsibilities. I'm not sure how well Guru would work for larger organizations with more information to house. I've only ever used Guru in SMBs with about 250 employees. It works well for that size.
    Incentivized
    Read full review
    Pros
    Front
    • Even if you are just trying to compose a single email, Front gives a smart system that has options such [as] organized templates, tags, alerts, [and] changing your outbound dpt email.
    • Tasks- with Front you will not miss any interaction. When you are required to get assistance from a coworker, you only need to mention him/her and that notification will appear automatically in their inboxes.
    • Smart Notifications- sometimes we are just overwhelmed about the several notifications on our devices that we tend to miss some of them, but Front offers a new way to notify every email, discussion, mentioning, or tag that you really would not want to miss.
    Incentivized
    Read full review
    Guru Technologies
    • Easy to learn. Anyone can make cards and use the AI to make them professional.
    • Answer questions about my business, essentially a wiki for everything we do.
    • The research mode is amazing. Full reports on various types of information including some rather complex topics. Complete with citations of where the information came from.
    • Admins can manage a hierarchy to keep information secure and available to the correct people.
    Read full review
    Cons
    Front
    • Their integration to Salesforce is lacking. As the owner of our productivity tools and how they are used, I have very little control over what things to enforce, or even change what objects are available. For example, we don't use Cases in Salesforce but with the Salesforce integration the Cases object shows up. There's no need to have that there. I've heard there is a roadmap improvement forthcoming.
    • One of our uses is for our sales development reps to prospect with visitors. Because of the high volume of inquiries it's difficult for our reps to efficiently manage all their follow ups. It would be nice if we could run a "scheduled campaign" where a predesigned cadence of email follow ups can be sent automatically. To be clear, they do have a scheduling capability, but it just can't be used as a prebuilt option.
    • Integrations to other systems require you have a user account to those systems. We have SSO and therefore we don't always have a user account. For example, out integration to Jira uses SSO so we don't each have individual Jira logins. This is an outage for us.
    Incentivized
    Read full review
    Guru Technologies
    • Lack of in-app advanced/granular usage and validation analytics.
    • Unreliability of Google Chrome extension.
    • Left navigation is not intuitive nor descriptive--I hunt and peck.
    • The search field is limited to keywords, so I sometimes have to "trick" it by including extra words in the title of a card.
    Incentivized
    Read full review
    Likelihood to Renew
    Front
    We are very happy with Front and don't anticipate changing
    Incentivized
    Read full review
    Guru Technologies
    I rated Guru a 9 out of 10 for renewal likelihood because it has significantly enhanced our processes and customer satisfaction in the automotive rental company. Guru’s user-friendly interface and organized knowledge base make it easy to access and update essential information, which is crucial for maintaining high operational standards. The tool’s integration with other platforms, like the Guru Chrome extension, streamlines our workflow, increasing efficiency and productivity. One of the standout features is the ability to favorite cards, allowing quick access to frequently used information, which saves time and ensures accuracy in customer interactions. Additionally, Guru’s analytics feature helps us identify which resources need updating, ensuring our knowledge base remains relevant and effective. The only reason it’s not a perfect 10 is occasional slow performance and occasional inaccuracies in search results. However, these minor issues do not overshadow the overall benefits Guru provides. Its consistent updates and reminders further enhance our ability to deliver excellent customer support, making it an indispensable tool for our team.
    Incentivized
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    Usability
    Front
    It's very easy to understand and use by new customer support agents as well. Be it a technology, product, or marketing person, we have trained most of the company folks to read and respond to customer conversations in their free time with the help of the Front app. It is also easy to set up for an admin and manage his/her team with communication rules.
    Incentivized
    Read full review
    Guru Technologies
    While using the GURU card, the level of response I get is quality. The rate at which my responses and prompts through the search or chat is fast, responsive, and high-quality. I can easily see when the cards were modified, who modified them, and the new information available on the GURU.
    Incentivized
    Read full review
    Reliability and Availability
    Front
    No answers on this topic
    Guru Technologies
    Highly reliable day‑to‑dayGuru is consistently available when I need it. The platform loads quickly, search works reliably, and I rarely experience downtime or slow performance. It’s dependable enough that teams can trust it as a daily source of truth. Minimal unplanned outages or errors. In my experience, unplanned outages or errors are extremely rare. Even during high‑usage periods or heavy workflows, Guru remains stable and responsive.
    Incentivized
    Read full review
    Performance
    Front
    No answers on this topic
    Guru Technologies
    Pages load quickly and consistently. Guru’s interface is lightweight, so cards, boards, and search results load fast with very little lag. Even when navigating between collections or opening larger cards, performance stays smooth and reliable. Integrations perform well without slowing systems down. Using Guru through the browser extension or Slack integration doesn’t noticeably impact performance. Cards surface quickly, and interacting with the integrations feels just as smooth as using Guru directly.
    Incentivized
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    Support Rating
    Front
    The support is good, and it's definitely prompt, but still lags when it comes to technical requirements, as I guess they are slow in developing newer features fast. So no complaints in terms of responsiveness, but yeah, at times it's not very helpful when you need certain features or are blocked on things which can't be unblocked.
    Incentivized
    Read full review
    Guru Technologies
    The support has been wonderful - probably one of the best things about Guru. We have a Slack channel where we can reach out and interact with our Guru CSM, and she is extremely responsive. Even if the solution isn't always easy, she provides all the necessary steps and options clearly.
    Incentivized
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    In-Person Training
    Front
    No answers on this topic
    Guru Technologies
    I would rate the in-person training for Guru a solid 9 out of 10. The session was incredibly valuable as it provided comprehensive insights into using Guru effectively. I learned a lot about the tool's functionalities, which significantly enhanced my proficiency and confidence in utilizing Guru for my daily tasks. The training was engaging, informative, and tailored well to ensure I could apply what I learned immediately. Overall, it was a highly productive and beneficial learning experience.
    Incentivized
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    Online Training
    Front
    No answers on this topic
    Guru Technologies
    The online, on-demand training available was very good. I do wish we had done live online training as an org so that everyone had the same opportunity to learn the value and best practices. I completed the online, on-demand trainings personally, then turned around and taught the org, but I wish I had let the Guru experts do the heavy lifting for me!
    Incentivized
    Read full review
    Implementation Rating
    Front
    No answers on this topic
    Guru Technologies
    You will need a very strong team of guru champions in order to get EVERYONE and EVERYTHING on Guru, it takes some craziness and over talking about guru everywhere to get people to be exicted, contribute and use. If you are starting any kind of buisness and you need KB, just go for guru as fast as you can because when you will grow you will thank yourself.
    Incentivized
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    Alternatives Considered
    Front
    This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
    Incentivized
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    Guru Technologies
    Compared with the vendors that we initially evaluate the AI functionality of, Guru makes the difference and also the interface capabilities, making it user-friendly, being able to build it up in a professionally way. there are no limitations on the customization of the interface, which supports multiple use cases at once and can apply to different teams that have different needs
    Incentivized
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    Contract Terms and Pricing Model
    Front
    No answers on this topic
    Guru Technologies
    Guru is somewhat expensive compared to what our org is typically willing to spend on software solutions. Additionally, there is a price difference per seat when paid monthly versus annually, which was a big downside for us as my company didn't want to commit to an annual cost.
    Incentivized
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    Scalability
    Front
    No answers on this topic
    Guru Technologies
    Easily deployable across multiple teams and departmentsGuru is designed to scale horizontally across an organization. As teams grow, it’s simple to create new Collections, Boards, and permission sets without disrupting existing structures. This allows each department to manage its own knowledge while still contributing to a unified source of truth
    Incentivized
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    Return on Investment
    Front
    • Saved our executive team considerable amount of time chasing support questions through different channels.
    • Gave our team clear accountability for who was lead on a support issue and how to escalate.
    • Customer regularly say our support is the best in the industry.
    Incentivized
    Read full review
    Guru Technologies
    • Guru allows our team to quickly reference available learning/knowledge materials with our clients on a daily basis and provide better support at every outreach
    • With that said, spreading those same resources across two major global teams in the USA and Germany can lead to some inconsistencies. The i-frame process is not very intuitive for this scenario and our team treats policy/procedural differences as separate card or article entities.
    • Guru allowed our organization to pioneer and establish a dedicated knowledge team component, of subject matter experts who work in tangent with existing resources, create new ones, and vet collective knowledge.
    Incentivized
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    ScreenShots

    Front Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Guru Screenshots

    Screenshot of VerificationScreenshot of Slack integrationScreenshot of Trending topics for SlackScreenshot of Browser extensionScreenshot of AnnouncementsScreenshot of Duplicate Detection