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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Front

    Score9.2 out of 10
    N/AFront is a communication hub that helps businesses keep the human touch in every interaction.

    $29

    per month per user

    Twilio Segment

    Score8.4 out of 10
    N/ASegment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…

    $120

    per month

    Pricing
    FrontTwilio Segment
    Editions & Modules
    Starter
    $29
    per month per user
    Growth
    $79
    per month per user
    Scale
    $99
    per month (billed annually) per user
    Premier
    $229
    per month (billed annually) per seat (50 seat minimum)
    Free
    $0.00
    Includes 1,000 visitors/mo
    Team
    $120.00
    Includes 10,000 visitors/mo
    Business
    Contact Sales
    Custom Volume
    Offerings
    Pricing Offerings
    FrontTwilio Segment
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount for annual pricing on Starter and Growth plans. Scale and Premier plans are annual price only.—
    More Pricing Information
    Features
    FrontTwilio Segment
    Incident and problem management
    Comparison of Incident and problem management features of Front and Twilio Segment
    Feature
    Front
    7.6
    6 Ratings
    7% below category average
    Twilio Segment
    -
    Ratings
    Organize and prioritize service tickets8.26 Ratings00 Ratings
    Subscription-based notifications6.74 Ratings00 Ratings
    Ticket creation and submission7.74 Ratings00 Ratings
    Ticket response7.74 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Front and Twilio Segment
    Feature
    Front
    7.0
    6 Ratings
    13% below category average
    Twilio Segment
    -
    Ratings
    External knowledge base7.06 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Front and Twilio Segment
    Feature
    Front
    8.8
    4 Ratings
    9% above category average
    Twilio Segment
    -
    Ratings
    Customer portal8.33 Ratings00 Ratings
    Social integration9.43 Ratings00 Ratings
    Email support9.24 Ratings00 Ratings
    Help Desk CRM integration8.42 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Front and Twilio Segment
    Feature
    Front
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    8% below category average
    Tag library00 Ratings8.01 Ratings
    Tag variable mapping00 Ratings8.01 Ratings
    Ease of writing custom tags00 Ratings8.01 Ratings
    Rules-driven tag execution00 Ratings7.01 Ratings
    Tag performance monitoring00 Ratings7.01 Ratings
    Page load times00 Ratings8.01 Ratings
    Mobile app tagging00 Ratings7.01 Ratings
    Library of JavaScript extensions00 Ratings7.52 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Front and Twilio Segment
    Feature
    Front
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings8.02 Ratings
    Behavioral visitor segmentation00 Ratings7.52 Ratings
    Traffic allocation control00 Ratings7.02 Ratings
    Website personalization00 Ratings8.01 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Front and Twilio Segment
    Feature
    Front
    -
    Ratings
    Twilio Segment
    8.3
    3 Ratings
    2% above category average
    Account Scoring00 Ratings8.52 Ratings
    Customer Data Governance00 Ratings9.02 Ratings
    Data Connectors00 Ratings8.73 Ratings
    Data Enhancement00 Ratings8.02 Ratings
    Data Ingestion00 Ratings8.73 Ratings
    Data Storage00 Ratings8.52 Ratings
    Data Visibility00 Ratings8.02 Ratings
    Event Data00 Ratings8.02 Ratings
    Identity Resolution00 Ratings7.52 Ratings
    Best Alternatives
    FrontTwilio Segment
    Small Businesses
    Help Scout
    Score9.3 out of 10
    No answers on this topic
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Kustomer
    Score8.7 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FrontTwilio Segment
    Likelihood to Recommend
    9.1
    (35 ratings)
    8.7
    (21 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    9.4
    (9 ratings)
    -
    (0 ratings)
    Support Rating
    9.8
    (5 ratings)
    7.7
    (8 ratings)
    User Testimonials
    FrontTwilio Segment
    Likelihood to Recommend
    Front
    I think Front is very useful for every company with multiple teams working together on different emails from clients. Not so useful if a lot of different teams need to work on a request at the same time, because when an email is sitting in multiple shared inboxes things can get messy. Also would not recommend for teams that work is individualized, as team work is the main point of Front.
    Incentivized
    Read full review
    Twilio
    Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
    Incentivized
    Read full review
    Pros
    Front
    • Even if you are just trying to compose a single email, Front gives a smart system that has options such [as] organized templates, tags, alerts, [and] changing your outbound dpt email.
    • Tasks- with Front you will not miss any interaction. When you are required to get assistance from a coworker, you only need to mention him/her and that notification will appear automatically in their inboxes.
    • Smart Notifications- sometimes we are just overwhelmed about the several notifications on our devices that we tend to miss some of them, but Front offers a new way to notify every email, discussion, mentioning, or tag that you really would not want to miss.
    Incentivized
    Read full review
    Twilio
    • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
    • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
    • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
    Incentivized
    Read full review
    Cons
    Front
    • Their integration to Salesforce is lacking. As the owner of our productivity tools and how they are used, I have very little control over what things to enforce, or even change what objects are available. For example, we don't use Cases in Salesforce but with the Salesforce integration the Cases object shows up. There's no need to have that there. I've heard there is a roadmap improvement forthcoming.
    • One of our uses is for our sales development reps to prospect with visitors. Because of the high volume of inquiries it's difficult for our reps to efficiently manage all their follow ups. It would be nice if we could run a "scheduled campaign" where a predesigned cadence of email follow ups can be sent automatically. To be clear, they do have a scheduling capability, but it just can't be used as a prebuilt option.
    • Integrations to other systems require you have a user account to those systems. We have SSO and therefore we don't always have a user account. For example, out integration to Jira uses SSO so we don't each have individual Jira logins. This is an outage for us.
    Incentivized
    Read full review
    Twilio
    • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
    • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
    Incentivized
    Read full review
    Likelihood to Renew
    Front
    We are very happy with Front and don't anticipate changing
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Usability
    Front
    It's very easy to understand and use by new customer support agents as well. Be it a technology, product, or marketing person, we have trained most of the company folks to read and respond to customer conversations in their free time with the help of the Front app. It is also easy to set up for an admin and manage his/her team with communication rules.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Support Rating
    Front
    The support is good, and it's definitely prompt, but still lags when it comes to technical requirements, as I guess they are slow in developing newer features fast. So no complaints in terms of responsiveness, but yeah, at times it's not very helpful when you need certain features or are blocked on things which can't be unblocked.
    Incentivized
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    Twilio
    Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
    Incentivized
    Read full review
    Alternatives Considered
    Front
    This is something I am not familiar but it seems like it is [available] in Gmail. Thus I cannot give any feedback about it. What I am sure about is Front works for our team and I see Zoom using the service in the Customer Success Organization in a long run.
    Incentivized
    Read full review
    Twilio
    We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
    Incentivized
    Read full review
    Return on Investment
    Front
    • Saved our executive team considerable amount of time chasing support questions through different channels.
    • Gave our team clear accountability for who was lead on a support issue and how to escalate.
    • Customer regularly say our support is the best in the industry.
    Incentivized
    Read full review
    Twilio
    • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
    • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
    • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
    Read full review
    ScreenShots

    Front Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Twilio Segment Screenshots

    Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings