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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frontify

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines to ensure consistency across every touchpoint Digital asset management for centralizing all brand assets and essentials Creative collaboration to accelerate project…N/A

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    Pricing
    FrontifyKapost
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FrontifyKapost
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    FrontifyKapost
    Content Creation
    Comparison of Content Creation features of Frontify and Kapost
    Feature
    Frontify
    -
    Ratings
    Kapost
    8.2
    9 Ratings
    5% above category average
    Ideation00 Ratings8.07 Ratings
    Approval workflows00 Ratings8.09 Ratings
    Content collaboration00 Ratings8.09 Ratings
    Content calendar00 Ratings8.09 Ratings
    Network for content licensing/production00 Ratings9.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Frontify and Kapost
    Feature
    Frontify
    -
    Ratings
    Kapost
    8.0
    9 Ratings
    2% above category average
    Content hub00 Ratings7.18 Ratings
    Forms / Gated content00 Ratings8.05 Ratings
    Embedded CTAs00 Ratings7.93 Ratings
    Content distribution00 Ratings9.07 Ratings
    Content promotion00 Ratings8.34 Ratings
    Content automation00 Ratings8.05 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Frontify and Kapost
    Feature
    Frontify
    -
    Ratings
    Kapost
    8.0
    7 Ratings
    8% above category average
    Audience profiling and targeting00 Ratings8.05 Ratings
    Closed-loop tracking and reporting00 Ratings8.06 Ratings
    Content performance analytics00 Ratings8.07 Ratings
    Campaign optimization dashboard00 Ratings8.05 Ratings
    Competitive analytics00 Ratings7.92 Ratings
    Best Alternatives
    FrontifyKapost
    Small Businesses
    Adobe Bridge
    Score8.5 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Cloudinary
    Score9 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Acquia DAM (Widen)
    Score8 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FrontifyKapost
    Likelihood to Recommend
    7.5
    (6 ratings)
    7.0
    (12 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    FrontifyKapost
    Likelihood to Recommend
    Frontify AG
    Well suited to organization starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users - we have not tried at scale of more that 10's of users.
    Read full review
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
    Read full review
    Pros
    Frontify AG
    • It manages the visual aspects of a brand very well.
    • It is easy to use and update.
    • It converts the colors from hex to rgb and cmyk seamlessly.
    • It has a nice user interface.
    Incentivized
    Read full review
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
    Read full review
    Cons
    Frontify AG
    • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
    • Having sections for voice and personality would be great.
    • The ability to export a brand document to a .PDF to share with partners.
    Incentivized
    Read full review
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    Likelihood to Renew
    Frontify AG
    Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
    Incentivized
    Read full review
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    Usability
    Frontify AG
    No answers on this topic
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
    Read full review
    Support Rating
    Frontify AG
    No answers on this topic
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
    Read full review
    Alternatives Considered
    Frontify AG
    We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.
    Read full review
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
    Read full review
    Scalability
    Frontify AG
    No answers on this topic
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    Return on Investment
    Frontify AG
    • Solid cost benefit - the cost is not prohibitive for the value it brings
    • Overall value depends on internal federation of usage
    Read full review
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
    Read full review
    ScreenShots

    Frontify Screenshots

    Screenshot of Brand Portal: Simplifies brand management with a platform that connects everything (and everyone) important to brand growth.Screenshot of Digital Asset Management: A centralized system for every digital asset, where anyone can find exactly what they’re looking for.Screenshot of Brand Guidelines: Keeping everyone in the loop and on-brand while saving time with accessible, editable, and up-to-date digital guidelines.Screenshot of Creative Collaboration: Workflows and project overviews so everyone can stay involved and up to date.Screenshot of Print & Digital Templates: Design templates once, decide what can be edited, and allow anyone to customize on-brand visuals on their own. Creativity meets control.