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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    HiConversion

    Score10 out of 10
    N/AHiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
    Pricing
    FullstoryHiConversion
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Community Edition
    Sponsored Trial
    Per website
    Enterprise
    Custom Quote
    Based on revenue and traffic volume
    Offerings
    Pricing Offerings
    FullstoryHiConversion
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    FullstoryHiConversion
    Considered Both Products
    Fullstory
    No answer on this topic
    HiConversion
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    No answers on this topic
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    No answers on this topic
    Features
    FullstoryHiConversion
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and HiConversion
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    HiConversion
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and HiConversion
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    HiConversion
    8.5
    2 Ratings
    2% below category average
    Heatmap tool9.937 Ratings8.02 Ratings
    Click analytics9.044 Ratings9.02 Ratings
    Scroll maps9.033 Ratings8.01 Ratings
    Form fill analysis9.026 Ratings8.01 Ratings
    Conversion tracking9.928 Ratings9.02 Ratings
    Goal tracking7.923 Ratings9.01 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Test reporting00 Ratings9.01 Ratings
    Results segmentation00 Ratings9.02 Ratings
    CSV export00 Ratings8.02 Ratings
    Experiments results dashboard00 Ratings8.02 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Fullstory and HiConversion
    Feature
    Fullstory
    -
    Ratings
    HiConversion
    8.6
    2 Ratings
    2% above category average
    a/b experiment testing00 Ratings9.02 Ratings
    Split URL testing00 Ratings8.01 Ratings
    Multivariate testing00 Ratings8.02 Ratings
    Multi-page/funnel testing00 Ratings9.02 Ratings
    Cross-browser testing00 Ratings9.02 Ratings
    Mobile app testing00 Ratings8.01 Ratings
    Test significance00 Ratings9.02 Ratings
    Visual / WYSIWYG editor00 Ratings8.01 Ratings
    Advanced code editor00 Ratings8.02 Ratings
    Preview mode00 Ratings8.02 Ratings
    Test duration calculator00 Ratings9.01 Ratings
    Experiment scheduler00 Ratings9.01 Ratings
    Experiment workflow and approval00 Ratings9.01 Ratings
    Dynamic experiment activation00 Ratings9.01 Ratings
    Client-side tests00 Ratings9.02 Ratings
    Mutually exclusive tests00 Ratings8.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Fullstory and HiConversion
    Feature
    Fullstory
    -
    Ratings
    HiConversion
    8.3
    2 Ratings
    6% below category average
    Standard visitor segmentation00 Ratings8.01 Ratings
    Behavioral visitor segmentation00 Ratings8.01 Ratings
    Traffic allocation control00 Ratings9.02 Ratings
    Website personalization00 Ratings8.02 Ratings
    Best Alternatives
    FullstoryHiConversion
    Small Businesses
    No answers on this topic
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Glassbox
    Score6.3 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstoryHiConversion
    Likelihood to Recommend
    10.0
    (72 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.3
    (61 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    -
    (0 ratings)
    Configurability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FullstoryHiConversion
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
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    HiConversion
    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Incentivized
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    HiConversion
    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
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    HiConversion
    • Nothing but Increase marketing to better explain the technology.
    Incentivized
    Read full review
    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    HiConversion
    No answers on this topic
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
    Read full review
    HiConversion
    No answers on this topic
    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
    Read full review
    HiConversion
    No answers on this topic
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
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    HiConversion
    No answers on this topic
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
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    HiConversion
    No answers on this topic
    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    HiConversion
    No answers on this topic
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    HiConversion
    We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
    Incentivized
    Read full review
    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
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    HiConversion
    No answers on this topic
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    HiConversion
    • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
    • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
    • The tool was easy to get started with, and I see results, which is important to me.
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data