Fullstory vs. Indicative

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 8.4 out of 10
N/A
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts…
$0
per month
Indicative
Score 9.2 out of 10
N/A
Indicative is a cloud based, self service customer analytics platform that gives businesses the tools they need to improve acquisition, conversion and retention through meaningful insights.N/A
Pricing
FullstoryIndicative
Editions & Modules
Free
$0.00
Business
Contact Sales
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FullstoryIndicative
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullstoryIndicative
Top Pros
Top Cons
Features
FullstoryIndicative
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
5.2
18 Ratings
38% below category average
Indicative
-
Ratings
Responsive Design for Web Access6.216 Ratings00 Ratings
Mobile Application6.09 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.612 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
7.6
48 Ratings
15% below category average
Indicative
-
Ratings
Heatmap tool7.436 Ratings00 Ratings
Click analytics7.243 Ratings00 Ratings
Scroll maps7.732 Ratings00 Ratings
Form fill analysis8.025 Ratings00 Ratings
Conversion tracking6.427 Ratings00 Ratings
Goal tracking6.522 Ratings00 Ratings
Funnel Analysis7.033 Ratings00 Ratings
Session Recording and Replay9.747 Ratings00 Ratings
User Segmentation8.242 Ratings00 Ratings
Best Alternatives
FullstoryIndicative
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Fullstory
Fullstory
Score 8.4 out of 10
Medium-sized Companies
Contentsquare
Contentsquare
Score 8.6 out of 10
Whatfix
Whatfix
Score 9.3 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Whatfix
Whatfix
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FullstoryIndicative
Likelihood to Recommend
8.3
(71 ratings)
9.0
(2 ratings)
Likelihood to Renew
9.7
(9 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(61 ratings)
-
(0 ratings)
Implementation Rating
7.6
(56 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullstoryIndicative
Likelihood to Recommend
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Indicative
It is well suited for situations or professionals that works with figures and data, or were you need to present this kind of information to your stakeholders. It may also be useful for students in the area of economics, accounting, finance or administration, to develop or train themselves in this area, linking the professional career with some IT knowledge.
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Pros
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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Indicative
  • No code writing
  • Connection to platforms
  • Connection to warehouse
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Cons
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
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Indicative
  • Having a longer 'data period' in the 'Growth' plan
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Likelihood to Renew
Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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Indicative
No answers on this topic
Usability
Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Indicative
No answers on this topic
Reliability and Availability
Fullstory
We've never had issues with availability
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Indicative
No answers on this topic
Performance
Fullstory
It seems the performance is really good and always loads quickly
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Indicative
No answers on this topic
Support Rating
Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Indicative
No answers on this topic
Implementation Rating
Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Indicative
No answers on this topic
Alternatives Considered
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
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Indicative
More intuitive and friendly when using it in comparison to Google Analytics plus the positive experience with their support team when experiencing bags in the system.
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Scalability
Fullstory
Full story was easy to scale with the growth of our teams and organisation
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Indicative
No answers on this topic
Return on Investment
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
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Indicative
  • Insight of financial figures
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ScreenShots

Fullstory Screenshots

Screenshot of a custom dashboard to visualize data.Screenshot of FullStory's session replay, combined with dev toolsScreenshot of FullStory Conversions, used to illuminate problems in the digital experienceScreenshot of Fullstory for mobile appsScreenshot of FullStory search and segmentationScreenshot of quality insights on the most valuable pages

Indicative Screenshots

Screenshot of Cohort ToolScreenshot of Customizable Dashboard