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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score8.9 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    LaunchDarkly

    Score8.7 out of 10
    N/ALaunchDarkly provides a feature management platform that enables DevOps and Product teams to use feature flags at scale. This allows for greater collaboration among team members, and increased usability testing before full-scale feature deployment.

    $12

    per month

    Pricing
    FullstoryLaunchDarkly
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Foundation
    $12
    per month per Service Connection per month, or $10 per 1k client-side MAU per mo
    Enterprise
    Custom
    Guardian
    Custom
    Offerings
    Pricing Offerings
    FullstoryLaunchDarkly
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—Discount available on the Foundation plan for annual pricing.
    More Pricing Information
    Community Pulse
    FullstoryLaunchDarkly
    Considered Both Products
    Fullstory
    No answer on this topic
    LaunchDarkly
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    93%
    Would buy again
    26 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    91%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    100%
    Happy with the feature set
    28 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    95%
    Lived up to sales and marketing promises
    18 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    88%
    Implementation went as expected
    21 Answers
    Features
    FullstoryLaunchDarkly
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and LaunchDarkly
    Feature
    Fullstory
    6.2
    19 Ratings
    20% below category average
    LaunchDarkly
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and LaunchDarkly
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    LaunchDarkly
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    Best Alternatives
    FullstoryLaunchDarkly
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Contentsquare
    Score7.5 out of 10
    No answers on this topic
    Enterprises
    Glassbox
    Score6.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FullstoryLaunchDarkly
    Likelihood to Recommend
    10.0
    (72 ratings)
    8.0
    (29 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    7.0
    (1 ratings)
    Usability
    10.0
    (1 ratings)
    9.0
    (27 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    8.1
    (26 ratings)
    Support Rating
    8.3
    (61 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    9.0
    (1 ratings)
    Configurability
    7.0
    (1 ratings)
    8.0
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    FullstoryLaunchDarkly
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    LaunchDarkly
    If a new feature should be added but unsure of how it will actually work or how users will accept the new enhancement or change, this tool allows you test and measure initial results. This saves so much time and energy knowing the results before it is deployed and might have low user adoption or acceptance.
    Incentivized
    Read full review
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    LaunchDarkly
    • A/B or Multi Variant Testing as a methodology to gather insight from customer usage. Experimentation as a feature within LaunchDarkly offers information around the success of one variant over another and whether the experiment has reached statistical significance.
    • Being able to decouple deployment of code from the release of a feature is hugely valuable.
    • Development teams are empowered to manage features within their production applications for reliability or testing purposes.
    Incentivized
    Read full review
    Cons
    Fullstory
    • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
    • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
    Incentivized
    Read full review
    LaunchDarkly
    • Limited number of users on cheaper plans that is limiting our ability to audit log who is making changes.
    • Some of our engineers are confused between flags and segments and have set up items incorrectly.
    • Better documented support for React with Typescript.
    Incentivized
    Read full review
    Likelihood to Renew
    Fullstory
    It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
    Incentivized
    Read full review
    LaunchDarkly
    It fits out business case
    Incentivized
    Read full review
    Usability
    Fullstory
    Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
    Incentivized
    Read full review
    LaunchDarkly
    It's very easy to create new feature flags and set them properly. It is more difficult to get LaunchDarkly integrated within a distributed system so that flags can be used. Especially on stateless servers where gating features by user is not easy. Overall though, it is very easy to get started and I like how simple it is to use.
    Incentivized
    Read full review
    Reliability and Availability
    Fullstory
    We've never had issues with availability
    Incentivized
    Read full review
    LaunchDarkly
    No issue with availability at all
    Incentivized
    Read full review
    Performance
    Fullstory
    It seems the performance is really good and always loads quickly
    Incentivized
    Read full review
    LaunchDarkly
    From what I have seen, LaunchDarkly integrates well with your code and also services you might have in your tech ecosystem. We use Jenkins for automation and we were able to use it to build pipelines to automate the control of LaunchDarkly toggles in our code.
    Incentivized
    Read full review
    Support Rating
    Fullstory
    They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
    Incentivized
    Read full review
    LaunchDarkly
    The overall support is very responsive
    Incentivized
    Read full review
    Implementation Rating
    Fullstory
    To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
    Incentivized
    Read full review
    LaunchDarkly
    Yes I do.
    Incentivized
    Read full review
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    LaunchDarkly
    Have used a custom feature flag application created inhouse. All the basic functionality was same as the ones that LaunchDarkly provides. But as time progressed, it required more and more tracking capabilities like which user has turned on/off a feature flag, what are the statuses of different feature flags that are being used across the application etc., So, all and all maintenance of such tracking has become cumbersome.
    Incentivized
    Read full review
    Scalability
    Fullstory
    Full story was easy to scale with the growth of our teams and organisation
    Incentivized
    Read full review
    LaunchDarkly
    The platform didn't go down since we implemented it
    Incentivized
    Read full review
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    LaunchDarkly
    • Improved developer experience with some teams moving to Trunk-based Development.
    • Increased deployment frequency due to smaller code releases.
    • Validation of the technical and business value of work is achieved more quickly through smaller pieces of work and through experimenting with a small group of users before a feature gets to 100% of customers.
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

    LaunchDarkly Screenshots

    Screenshot of regression detection and automated incident response at the feature level. This connects critical metrics to the release process so that every change is monitored - even the smallest releases, where issues would previously have been obscured by noise in the wider system metrics.Screenshot of how LaunchDarkly helps developers compare agent iterations, track key metrics like acceptance, accuracy, latency, and token usage, and safely push the best-performing variation live.Screenshot of the interface used to test prompts side by side, switch between providers like OpenAI, Gemini, and Anthropic, and add custom models or manage API keys.Screenshot of adaptive triggers, which let developers automatically respond to AI performance changes by setting thresholds for metrics like hallucination rate and taking actions such as switching to a stronger model or changing providers.