Fullstory vs. Microsoft Dynamics 365 Customer Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 9.3 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Microsoft Dynamics 365 Customer Insights
Score 8.8 out of 10
N/A
Microsoft Dynamics 365 Customer Insights is a customer journey analytics tool, providing audience insights to unify customer data to generate AI-powered insights in real time, and understand customer behavior using digital and cross-channel analytics.
$1,500
per month
Pricing
FullstoryMicrosoft Dynamics 365 Customer Insights
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
Dynamics 365 Customer Insights
from $1,500
per tenant, per month (includes 100,000 profiles)
Offerings
Pricing Offerings
FullstoryMicrosoft Dynamics 365 Customer Insights
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullstoryMicrosoft Dynamics 365 Customer Insights
Features
FullstoryMicrosoft Dynamics 365 Customer Insights
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
6.2
19 Ratings
20% below category average
Microsoft Dynamics 365 Customer Insights
-
Ratings
Responsive Design for Web Access7.817 Ratings00 Ratings
Mobile Application7.910 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.813 Ratings00 Ratings
Mobile App Analytics6.412 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
9.1
49 Ratings
3% below category average
Microsoft Dynamics 365 Customer Insights
-
Ratings
Heatmap tool9.937 Ratings00 Ratings
Click analytics8.944 Ratings00 Ratings
Scroll maps9.033 Ratings00 Ratings
Form fill analysis9.026 Ratings00 Ratings
Conversion tracking9.828 Ratings00 Ratings
Goal tracking7.823 Ratings00 Ratings
Funnel Analysis8.034 Ratings00 Ratings
Session Recording and Replay10.048 Ratings00 Ratings
User Segmentation9.943 Ratings00 Ratings
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FullstoryMicrosoft Dynamics 365 Customer Insights
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Score 7.7 out of 10
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User Ratings
FullstoryMicrosoft Dynamics 365 Customer Insights
Likelihood to Recommend
9.9
(72 ratings)
8.8
(3 ratings)
Likelihood to Renew
9.7
(9 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(61 ratings)
-
(0 ratings)
Implementation Rating
7.5
(56 ratings)
-
(0 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullstoryMicrosoft Dynamics 365 Customer Insights
Likelihood to Recommend
Fullstory
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Microsoft
I think it's well suited to help employees be efficient and devote time to other areas of the business. Having a platform that is power-packed with so much customer data is so helpful as an account manager. It allows me to understand how to approach customers based on their partnership and engagement levels.
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Pros
Fullstory
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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Microsoft
  • Customer behaviour in apps
  • Compile and share customer data
  • Create summaries and dashboard to extract insights
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Cons
Fullstory
  • The ramp-up time to learn the entire product can take a little while. There are just so many absolutely wonderful tools and different ways to look at the same type of information that it can take a new user a few weeks to understand and then more time to master. However, FullStory has a ton of training resources to help with that! A lot of my own teammates have taught themselves FullStory through those training resources.
  • The UX of the product is totally wonderful, but there are tiny things that make getting to certain parts of the product slightly more challenging (like clicking into a modal in a modal). Sometimes buttons or links are placed out of my field of view, but those are minor things I notice because I work in UX.
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Microsoft
  • Only setting the interface for the new user.
  • Collecting insights across platforms for the beginner.
  • Integration with some packages.
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Likelihood to Renew
Fullstory
It's been a phenomenal tool for us; every department that uses it has found something new and unexpected that it can do that they're really excited about. Even if we *only* used it for bug triage, it would be worth our time and money. The fact that we can use it for so many other things as well--gauging how customers interact and use our site, identifying UI problems, etc.--is above and beyond
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Microsoft
No answers on this topic
Usability
Fullstory
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Microsoft
No answers on this topic
Reliability and Availability
Fullstory
We've never had issues with availability
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Microsoft
No answers on this topic
Performance
Fullstory
It seems the performance is really good and always loads quickly
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Microsoft
No answers on this topic
Support Rating
Fullstory
They have been overall pretty responsive and proactive. The tool is pretty straightforward to use. Most of the questions we have had to work with them on our how to use new features or adjust our integration to ensure we are gathering all the data from all of our tools.
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Microsoft
No answers on this topic
Implementation Rating
Fullstory
To successfully implement FullStory, it is important to plan your implementation carefully by defining your goals and user segments. You should also use tags and filters to analyze your user data, train your team to use FullStory effectively, and use FullStory in conjunction with other analytics tools to get a more complete picture of your user's behavior. By following these tips, you can gain valuable insights into your users' behavior and experiences, and use this information to improve your website or application.
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Microsoft
No answers on this topic
Alternatives Considered
Fullstory
Smartlook is software that records users on a website
and mobile app. Finding useful information within thousands of recordings is
made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
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Microsoft
I believe this is the only product I have used in this category. I've used different CRM platforms (Microsoft Dynamics, HubSpot, Salesforce); however, none of these stack up against Microsoft Dynamics 365 Customer Insights. Information in CRM is more informational than insightful and customer-driven. CRM [has] been used more to house client data and not in any reports that are beneficial.
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Scalability
Fullstory
Full story was easy to scale with the growth of our teams and organisation
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Microsoft
No answers on this topic
Return on Investment
Fullstory
  • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
  • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
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Microsoft
  • Increase inowledge
  • Avoid lose of information
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ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data